Sprout Social, an industry-leading provider of cloud-based social
media management software, today announced a new integration with
Salesforce’s Agentforce assistant for Service Cloud. The
integration enables Salesforce Service Cloud and Sprout Social
customers to gather customer insights from social and take
accelerated action to enhance customer experiences. These updates
will be featured at Dreamforce 2024, where Sprout Social will be
exhibiting and speaking on how to leverage AI, social data and
Salesforce to drive revenue, grow and retain a loyal customer base
and strengthen brand equity.
Exceptional customer care starts with meeting customers where
they are, which is increasingly on social media. With this
integration, Sprout Social brings social data to the Agentforce
assistant for Service Cloud so businesses using Sprout and Service
Cloud have a full view of their customers and can therefore resolve
cases faster. As a result, businesses can become more proactive and
less reactive to inquiries with Agentforce’s case-specific
assistance, guiding service reps toward the best next step.
“This latest extension not only showcases our commitment to AI
innovation but to the enduring strength of our collaboration with
Salesforce,” said Scott Morris, Chief Marketing Officer, Sprout
Social. “At a time when customer care makes or breaks what defines
a good brand, AI innovations that capture important context from
social are critical for supporting long-term, holistic care
strategies and empowering brands to personalize customer
interactions at scale.”
Sprout’s integration expands upon Agentforce’s capabilities with
applications through major social networks and review sites. By
incorporating social insights alongside traditional channels like
phone or email into customer insights, service reps are provided a
holistic customer picture, enabling a more seamless customer
experience.
“Social customer care has increasingly become an integral part
of delivering quality end-to-end customer experiences.
Collaborating with Sprout to extend its Salesforce integration to
Agentforce assistant for Service Cloud is key to helping customer
care teams gain a full view into customer insights and leverage the
power of conversational AI to bring these insights to the next
level,” said Ryan Nichols, Chief Customer Officer, Service Cloud at
Salesforce.
In addition to showcasing the latest integration with
Agentforce, Sprout Social will be participating in key sessions at
Dreamforce, including:
- How McDonald's Serves Smiles and Omnichannel Customer
Care on Sept. 17: Join Tim Clarke, VP Product Marketing,
Sprout Social, Calvin Cheng, Partner, West Monroe and Neil Harris,
Care Technology, McDonald’s to learn how McDonald’s leverages
Sprout Social and Salesforce to modernize customer care and delight
customers at the speed of social.
- How AI is Ushering in a New Era of Customer Experiences
on Sept. 18: Hear from Scott Morris, CMO, Sprout Social
and Colleen Geiselhart, VP, Solutions Engineering, Sprout Social to
learn how Sprout’s integration with Salesforce harnesses critical
social data to provide a full customer 360 and fuel-efficient,
personalized care.
To learn more about this integration, which is currently an
invite-only beta, speak to your Sprout representative or visit
https://sproutsocial.com/servicecloud/.
Salesforce, Dreamforce and others are among the trademarks of
Salesforce, inc.
About Sprout SocialSprout Social is a global
leader in social media management and analytics software. Sprout’s
intuitive platform puts powerful social data into the hands of more
than 30,000 brands so they can deliver smarter, faster business
impact. Named the #1 Best Software Product by G2’s 2024 Best
Software Award, Sprout offers comprehensive publishing and
engagement functionality, customer care, influencer marketing,
advocacy, and AI-powered business intelligence. Sprout’s software
operates across all major social media networks and digital
platforms. For more information about Sprout Social (NASDAQ: SPT),
visit sproutsocial.com.
Forward-Looking StatementsThis press release
contains “forward-looking statements” within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. In some cases, you
can identify forward-looking statements by terms such as
“anticipate,” “believe,” “can,” “continue,” “could,” “estimate,”
“expect,” “explore,” “intend,” “long-term model,” “may,” “might”
“outlook,” “plan,” “potential,” “predict,” “project,” “should,”
“strategy,” “target,” “will,” “would,” or the negative of these
terms, and similar expressions intended to identify forward-looking
statements. However, not all forward-looking statements contain
these identifying words. These statements may relate to the
success, performance, and effect on our business of its
integrations with Agentforce and Salesforce Service Cloud, our
market size and growth strategy, our estimated and projected costs,
margins, revenue, expenditures and customer and financial growth
rates, our plans and objectives for future operations, growth,
initiatives or strategies. By their nature, these statements are
subject to numerous uncertainties and risks, including factors
beyond our control, that could cause actual results, performance or
achievement to differ materially and adversely from those
anticipated or implied in the forward-looking statements. These
assumptions, uncertainties and risks include that, among others: we
may not be able to sustain our revenue and customer growth rate in
the future; price increases have and may continue to negatively
impact demand for our products, customer acquisition and retention
and reduce the total number of customers or customer additions; our
business would be harmed by any significant interruptions, delays
or outages in services from our platform, our API providers, or
certain social media platforms; if we are unable to attract
potential customers through unpaid channels, convert this traffic
to free trials or convert free trials to paid subscriptions, our
business and results of operations may be adversely affected; we
may be unable to successfully enter new markets, manage our
international expansion and comply with any applicable
international laws and regulations; we may be unable to integrate
acquired businesses or technologies successfully or achieve the
expected benefits of such acquisitions and investments; unstable
market and economic conditions, such as recession risks, effects of
inflation, labor shortages, supply chain issues, high interest
rates, and the impacts of current and potential future bank
failures and impacts of ongoing overseas conflicts, could adversely
impact our business and that of our existing and prospective
customers, which may result in reduced demand for our products; we
may not be able to generate sufficient cash to service our
indebtedness; covenants in our credit agreement may restrict our
operations, and if we do not effectively manage our business to
comply with these covenants, our financial condition could be
adversely impacted; any cybersecurity-related attack, significant
data breach or disruption of the information technology systems or
networks on which we rely could negatively affect our business; and
changing regulations relating to privacy, information security and
data protection could increase our costs, affect or limit how we
collect and use personal information and harm our brand. Additional
risks and uncertainties that could cause actual outcomes and
results to differ materially from those contemplated by the
forward-looking statements are included under the caption “Risk
Factors” and elsewhere in our filings with the Securities and
Exchange Commission (the “SEC”), including our Annual Report on
Form 10-K for the year ended December 31, 2023 filed with the SEC
on February 23, 2024, as well as any future reports that we file
with the SEC. Moreover, you should interpret many of the risks
identified in those reports as being heightened as a result of the
current instability in market and economic conditions.
Forward-looking statements speak only as of the date the statements
are made and are based on information available to Sprout Social at
the time those statements are made and/or management's good faith
belief as of that time with respect to future events. Sprout Social
assumes no obligation to update forward-looking statements to
reflect events or circumstances after the date they were made,
except as required by law.
Social Media
Profiles:www.twitter.com/SproutSocialwww.twitter.com/SproutSocialIRwww.facebook.com/SproutSocialIncwww.linkedin.com/company/sprout-social-inc-/www.instagram.com/sproutsocial
ContactMedia:Layla RevisEmail:
pr@sproutsocial.comPhone: (866) 878-3231
Investors:Lexi JohnsonTwitter: @SproutSocialIREmail:
investors@sproutsocial.com Phone: (312) 528-9166
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