Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its results for the quarter ended September 30, 2024.

“I’m happy with our Q3 performance, beating our Revenues, ex-TAC and Adjusted EBITDA guidance and raising our 2024 Free Cash Flow target,” said Adam Singolda, CEO of Taboola. “2024 is a big year for us, and I’m so proud of our execution, leading into a strong Q4. We are looking forward to delivering on our guidance, and having a very strong close to the year. We remain laser focused on driving demand and improving advertiser success. We are confident in our strategy of building the largest scale performance advertising company in the open web outside of the walled gardens, and look forward to sharing more about our long-term strategy at Taboola’s Investor Day early next year.”

Third Quarter 2024 Financial Highlights
The following table summarizes our consolidated financial results for the three months ended September 30, 2024 and 2023:
(dollars in millions, except per share data) Three months ended
September 30,
  2024 2023
  Unaudited
Revenues $ 433.0   $ 360.2
Gross profit $ 132.9   $ 100.7
Net loss $ (6.5)   $ (23.1)
EPS diluted (1) $ (0.02)   $ (0.07)
Ratio of net loss to gross profit (4.9%)   (23.0%)
Cash flow provided by operating activities $ 49.8   $ 32.5
Cash, cash equivalents, short-term deposits and investments $ 217.2   $ 250.7
       
Non-GAAP Financial Data *      
ex-TAC Gross Profit $ 166.4   $ 128.4
Adjusted EBITDA $ 47.9   $ 22.8
Non-GAAP Net Income $ 22.2   $ 6.7
Ratio of Adjusted EBITDA to ex-TAC Gross Profit 28.8%   17.8%
Free Cash Flow $ 42.9   $ 22.8
       
1 The weighted-average shares for the three months ended September 30, 2024 and 2023 were 342,886,216 and 352,591,043 shares, respectively. The weighted-average share count for the three months ended September 30, 2024 and 2023 includes 298,675,810 and 307,392,341 Ordinary shares and 44,210,406 and 45,198,702 Non-voting Ordinary shares, respectively.
       

Third Quarter 2024 Business Highlights

  • Revenue Highlights
    • Revenue growth driven by the addition of new publisher partners and Tier 1 advertisers to the Taboola network.
    • Publisher wins that were new and from competitors included National World and Axiom Media Alliance.
    • Renewed relationships with many well-known publishers and OEM partners including Xiaomi, El Universal, and Network18.
  • Notable product launches and advancements
    • Introduction of Abby, a Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in advertising.
    • Taboola was chosen as a winner for ‘Best Native Advertising Platform’ with the Digiday Technology Awards.
    • Taboola was re-awarded the Interactive Advertising Bureau (IAB) UK Gold Standard Certification in recognition of its commitment to upholding the latest key advertising industry standards.
Fourth Quarter & Full Year 2024 Financial Guidance    
For the Fourth Quarter and Full Year 2024, the Company currently expects (dollars in millions):
       
  Q4 2024 FY 2024
Guidance Guidance
  Unaudited
  (dollars in millions)
Revenues $460 - $490   $1,735 - $1,765
Gross profit $180 - $196   $535 - $555
ex-TAC Gross Profit* $205 - $221   $656 - $679
Adjusted EBITDA* $83 - $99   $200+
Non-GAAP Net Income (Loss)* $37 - $53   $84 - $104
       
Although we provide guidance for Adjusted EBITDA and Non-GAAP Net Income (Loss), we are not able to provide guidance for projected net income (loss), the most directly comparable GAAP measure. Certain elements of net income (loss), including share-based compensation expenses and warrant valuations, are not predictable due to the high variability and difficulty of making accurate forecasts. As a result, it is impractical for us to provide guidance on net income (loss) or to reconcile our Adjusted EBITDA and Non-GAAP Net Income (Loss) guidance without unreasonable efforts. Consequently, no disclosure of projected net income (loss) is included. For the same reasons, we are unable to address the probable significance of the unavailable information.
       

For more commentary on the quarter, please refer to Taboola’s Q3 2024 Shareholder Letter and Investor Presentation, both of which are posted on Taboola’s website today at investors.taboola.com

Webcast Details

Taboola's senior management team will discuss the Company's earnings on a call that will take place on November 7, 2024, at 8:30 AM ET. The call can be accessed via webcast at https://investors.taboola.com. To access the call by phone, please go to this link to register https://register.vevent.com/register/BI066e4776a6904de2b616a491677f1c32 and you will be provided with dial in details. The webcast will be available for replay for one year, through the close of business on November 7, 2025.

*About Non-GAAP Financial Information

This press release includes ex-TAC Gross Profit, Adjusted EBITDA, Ratio of Adjusted EBITDA to ex-TAC Gross Profit, Free Cash Flow, Non-GAAP Net Income (Loss), which are non-GAAP financial measures. These non-GAAP financial measures are not measures of financial performance in accordance with GAAP and may exclude items that are significant in understanding and assessing the Company’s financial results. Therefore, these measures should not be considered in isolation or as an alternative to revenues, gross profit, net income (loss), cash flows from operations or other measures of profitability, liquidity or performance under GAAP. You should be aware that the Company’s presentation of these measures may not be comparable to similarly-titled measures used by other companies.

The Company believes non-GAAP financial measures provide useful supplemental information to management and investors regarding future financial and business trends relating to the Company. The Company believes that the use of these measures provides an additional tool for investors to use in evaluating operating results and trends and in comparing the Company’s financial measures with other similar companies, many of which present similar non-GAAP financial measures to investors. Non-GAAP financial measures are subject to inherent limitations because they reflect the exercise of judgments by management about which items are excluded or included in calculating them, which may vary from period to period. Please refer to the appendix at the end of this press release for reconciliations to the most directly comparable measures in accordance with GAAP.

Note Regarding Forward-Looking Statements

Certain statements in this press release are forward-looking statements. Forward-looking statements generally relate to future events including future financial or operating performance of Taboola.com Ltd. (the “Company”). In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “expect”, “guidance”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “target”, “potential” or “continue”, or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements.

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by the Company and its management, are inherently uncertain. Uncertainties and risk factors that could affect the Company’s future performance and cause results to differ from the forward-looking statements in this press release include, but are not limited to: the Company’s ability to grow and manage growth profitably, maintain relationships with customers and retain its management and key employees; changes in applicable laws or regulations; the Company’s estimates of expenses and profitability and underlying assumptions with respect to accounting presentations and purchase price and other adjustments; the extent to which we will buyback any of our Ordinary shares pursuant to authority granted by the Company’s Board of Directors, which may depend upon market and economic conditions, other business opportunities and priorities, satisfying required conditions under the Israeli Companies Law and the Companies Regulations or other factors; the ability to generate or achieve the increase in Adjusted EBITDA and Free Cash Flow in 2024 or our expected revenue now that the Yahoo integration is live, in each case to the levels assumed in this press release or at all; ability to attract new digital properties and advertisers; ability to meet minimum guarantee requirements in contracts with digital properties; intense competition in the digital advertising space, including with competitors who have significantly more resources; ability to grow and scale the Company’s ad and content platform through new relationships with advertisers and digital properties; ability to secure high quality content from digital properties; ability to maintain relationships with current advertiser and digital property partners; ability to prioritize investments to improve profitability and free cash flow; ability to make continued investments in the Company’s AI-powered technology platform; the need to attract, train and retain highly-skilled technical workforce; changes in the regulation of, or market practice with respect to, “third party cookies” and its impact on digital advertising; continued engagement by users who interact with the Company’s platform on various digital properties; reliance on a limited number of partners for a significant portion of the Company’s revenue; changes in laws and regulations related to privacy, data protection, advertising regulation, competition and other areas related to digital advertising; ability to enforce, protect and maintain intellectual property rights; risks related to the fact that we are incorporated in Israel and governed by Israeli law; the potential impacts of the war in Israel to the Company’s operations; and other risks and uncertainties set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and in the Company’s subsequent filings with the Securities and Exchange Commission.

Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no duty to update these forward-looking statements except as may be required by law.

About Taboola

Taboola is a market leading technology powering recommendations for the open web.

The Company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

Approximately 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands, including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at www.taboola.com and follow @taboola on X.

Investor Contact:   Press Contact:
Jessica Kourakos   Dave Struzzi
investors@taboola.com   press@taboola.com
     

CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands, except share and per share data
       
  September 30,   December 31,
  2024   2023
  Unaudited    
ASSETS      
CURRENT ASSETS      
Cash and cash equivalents $ 217,230   $ 176,108
Short-term investments       5,725
Restricted deposits   1,312     1,407
Trade receivables (net of allowance for credit losses of $7,640 and $10,207 as of September 30, 2024 and December 31, 2023, respectively)   297,330     306,307
Prepaid expenses and other current assets   61,995     69,865
Total current assets   577,867     559,412
NON-CURRENT ASSETS      
Long-term prepaid expenses   24,470     39,602
Commercial agreement asset   288,061     289,451
Restricted deposits   4,078     4,247
Operating lease right of use assets   60,329     61,746
Property and equipment, net   73,696     72,155
Intangible assets, net   78,485     125,258
Goodwill   555,931     555,931
Total non-current assets   1,085,050     1,148,390
Total assets 1,662,917   1,707,802
       

CONSOLIDATED BALANCE SHEETS
U.S. dollars in thousands, except share and per share data
       
  September 30,   December 31,
  2024   2023
  Unaudited    
LIABILITIES AND SHAREHOLDERS' EQUITY      
CURRENT LIABILITIES      
Trade payables $ 273,618   $ 282,012
Short-term operating lease liabilities 21,873   20,264
Accrued expenses and other current liabilities 146,732   118,689
Current maturities of long-term loan   3,000
Total current liabilities 442,223   423,965
LONG-TERM LIABILITIES      
Long-term loan, net of current maturities 146,070   142,164
Long-term operating lease liabilities 44,970   49,450
Warrants liability 1,504   6,129
Deferred tax liabilities, net 3,853   14,815
Other long-term liabilities 12,482   14,217
Total long-term liabilities 208,879   226,775
SHAREHOLDERS' EQUITY      
Ordinary shares with no par value - Authorized: 700,000,000 as of September 30, 2024 and December 31, 2023; 322,370,752 and 310,911,091 shares issued, and 292,633,697 and 295,670,620 shares outstanding as of September 30, 2024 and December 31, 2023, respectively  
Non-voting Ordinary shares with no par value - Authorized: 46,000,000 as of September 30, 2024 and December 31, 2023; 45,198,702 shares issued, and 44,210,406 and 45,198,702 shares outstanding as of September 30, 2024 and December 31, 2023, respectively  
Treasury Ordinary shares, at cost - 30,725,351 (29,737,055 Ordinary shares and 988,296 Non-voting Ordinary shares) and 15,240,471 Ordinary shares as of September 30, 2024 and December 31, 2023, respectively (120,030)   (55,513)
Additional paid-in capital 1,319,043   1,262,093
Accumulated other comprehensive income 165   942
Accumulated deficit (187,363)   (150,460)
Total shareholders' equity 1,011,815   1,057,062
Total liabilities and shareholders' equity $ 1,662,917   $ 1,707,802
       
CONSOLIDATED STATEMENTS OF LOSS
U.S. dollars in thousands, except share and per share data
               
               
  Three months ended   Nine months ended
September 30, September 30,
  2024   2023   2024   2023
  Unaudited
Revenues $ 433,012   $ 360,221   $ 1,275,180   $ 1,019,911
Cost of revenues:              
Traffic acquisition cost 267,997   231,786   821,737   652,602
Other cost of revenues 32,138   27,776   96,835   80,001
Total cost of revenues 300,135   259,562   918,572   732,603
Gross profit 132,877   100,659   356,608   287,308
Operating expenses:              
Research and development 36,727   35,890   106,264   101,876
Sales and marketing 67,808   59,664   200,253   181,431
General and administrative 23,784   23,839   71,397   76,533
Total operating expenses 128,319   119,393   377,914   359,840
Operating income (loss) 4,558   (18,734)   (21,306)   (72,532)
Finance expenses, net (1,106)   (4,402)   (3,740)   (11,383)
Income (loss) before income taxes 3,452   (23,136)   (25,046)   (83,915)
Income tax expenses (9,906)     (11,857)   (1,848)
Net loss $ (6,454)   $ (23,136)   $ (36,903)   $ (85,763)
               
Net loss per share attributable to Ordinary and Non-voting Ordinary shareholders, basic and diluted $ (0.02)   $ (0.07)   $ (0.11)   $ (0.25)
Weighted-average shares used in computing net loss per share attributable to Ordinary and Non-voting Ordinary shareholders, basic and diluted 342,886,216   352,591,043   343,606,187   345,631,022
 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
U.S. dollars in thousands
               
  Three months ended   Nine months ended
September 30, September 30,
  2024   2023   2024   2023
  Unaudited
Net loss $ (6,454)   $ (23,136)   $ (36,903)   $ (85,763)
Other comprehensive income (loss):              
Unrealized and realized gains on available-for-sale marketable securities, net   46   6   503
Unrealized gains (losses) on derivative instruments, net 204   570   (783)   113
Other comprehensive income (loss) 204   616   (777)   616
Comprehensive loss $ (6,250)   $ (22,520)   $ (37,680)   $ (85,147)
               
SHARE-BASED COMPENSATION BREAK-DOWN BY EXPENSE LINE
U.S. dollars in thousands
               
               
  Three months ended   Nine months ended
September 30, September 30,
  2024   2023   2024   2023
  Unaudited
Cost of revenues $ 933    $ 999   $ 3,040   $ 3,082
Research and development 6,785   6,256   20,015   18,281
Sales and marketing 4,671   4,127   13,526   12,813
General and administrative 4,797   4,869   15,311   14,692
Total share-based compensation expenses 17,186   16,251   51,892   48,868
               

DEPRECIATION AND AMORTIZATION BREAK-DOWN BY EXPENSE LINE
U.S. dollars in thousands
               
  Three months ended   Nine months ended
September 30, September 30,
  2024   2023   2024   2023
  Unaudited
Cost of revenues $ 10,580   $ 11,006   $ 31,206   $ 27,764
Research and development 1,384   564   3,493   1,758
Sales and marketing 12,669   13,531   39,597   40,566
General and administrative 160   215   1,680   621
Total depreciation and amortization expense 24,793   25,316   75,976   70,709
               
CONSOLIDATED STATEMENTS OF CASH FLOWS
U.S. dollars in thousands
               
  Three months ended   Nine months ended
September 30, September 30,
  2024   2023   2024   2023
  Unaudited
Cash flows from operating activities              
Net loss $ (6,454)   $ (23,136)   $ (36,903)   $ (85,763)
Adjustments to reconcile net loss to net cash flows provided by operating activities:              
Depreciation and amortization 24,793   25,316   75,976   70,709
Share-based compensation expenses 17,186   16,251   51,892   48,868
Commercial agreement asset amortization 1,390     1,390  
Net loss (income) from financing expenses (1,909)   1,033   (1,131)   1,269
Revaluation of the Warrants liability (738)   241   (4,625)   (733)
Amortization of loan and credit facility issuance costs 363   329   1,092   1,220
Amortization of premium and accretion of discount on short-term investments, net 147   (393)   230   (923)
Change in operating assets and liabilities:              
Decrease (increase) in trade receivables, net (11,656)   (14,681)   12,977   24,590
Decrease (increase) in prepaid expenses and other current assets and long-term prepaid expenses 8,797   (6,088)   23,787   2,554
Increase (decrease) in trade payables (1,004)   31,952   (12,901)   2,222
Increase in accrued expenses and other current liabilities and other long-term liabilities 21,449   3,565   23,027   5,377
Decrease in deferred taxes, net (3,061)   (1,724)   (10,962)   (8,218)
Change in operating lease right of use assets 5,354   4,372   14,638   12,447
Change in operating lease liabilities (4,885)   (4,578)   (16,091)   (12,038)
Net cash provided by operating activities 49,772   32,459   122,396   61,581
Cash flows from investing activities              
Purchase of property and equipment, including capitalized internal-use software (6,908)   (9,661)   (25,130)   (19,839)
Business acquisition deferred payment     (719)  
Investments in restricted deposits   (253)     (594)
Proceeds from maturities of short-term investments   30,033   5,765   107,669
Purchase of short-term investments       (21,991)
Net cash provided by (used in) investing activities (6,908)   20,119   (20,084)   65,245
Cash flows from financing activities              
Issuance costs     (695)  
Exercise of options and vested RSUs 968   2,973   5,709   5,429
Payment of tax withholding for share-based compensation expenses (709)   (1,305)   (2,396)   (3,213)
Repurchase of Ordinary shares (9,578)   (18,799)   (64,517)   (23,157)
Payments on account of repurchase of Ordinary shares (422)     (422)  
Repayment of long-term loan   (750)     (32,250)
Net cash used in financing activities (9,741)   (17,881)   (62,321)   (53,191)
Exchange rate differences on balances of cash and cash equivalents 1,909   (1,033)   1,131   (1,269)
Increase in cash and cash equivalents 35,032   33,664   41,122   72,366
Cash and cash equivalents - at the beginning of the period 182,198   204,595   176,108   165,893
Cash and cash equivalents - at end of the period $ 217,230   $ 238,259   $ 217,230   $ 238,259
               

CONSOLIDATED STATEMENTS OF CASH FLOWS
U.S. dollars in thousands
  Three months ended   Nine months ended
September 30, September 30,
  2024   2023   2024   2023
  Unaudited
Supplemental disclosures of cash flow information:
Cash paid during the year for:              
Income taxes $3,796   $3,102   $13,396   $9,935
Interest $3,760   $4,813   $11,054   $14,580
Non-cash investing and financing activities:              
Purchase of property and equipment, including capitalized internal-use software $4,508   $5,694   $4,508   $5,694
Share-based compensation included in capitalized internal-use software $1,045   $399   $1,745   $1,731
Creation of operating lease right-of-use assets $9,557   $5,011   $13,221   $10,604
               

APPENDIX: Non-GAAP Reconciliation
RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 2024 AND 2023 (UNAUDITED)
               
The following table provides a reconciliation of revenues to ex-TAC Gross Profit.
  Three months ended   Nine months ended
September 30, September 30,
  2024   2023   2024   2023
  (dollars in thousands)
Revenues 433,012 360,221 1,275,180 1,019,911
Traffic acquisition cost (1) 267,997   231,786   821,737   652,602
Other cost of revenues 32,138   27,776   96,835   80,001
Gross profit $ 132,877   $ 100,659   $ 356,608   $ 287,308
Add back: Other cost of revenues and amortization (1) 33,528   27,776 98,225 80,001
ex-TAC Gross Profit 166,405 128,435 454,833 367,309
               
1 The three and nine months ended September 30, 2024 included $1,390 initial amortization expenses of the non-cash based Commercial agreement asset.
               
               
The following table provides a reconciliation of net income (loss) to Adjusted EBITDA.
  Three months ended   Nine months ended
September 30, September 30,
  2024   2023   2024   2023
  (dollars in thousands)
Net loss $ (6,454)   $ (23,136)   $ (36,903)   $ (85,763)
Adjusted to exclude the following:
Finance expenses, net 1,106   4,402   3,740   11,383
Income tax expenses 9,906     11,857   1,848
Depreciation and amortization (1) 26,183 25,316 77,366 70,709
Share-based compensation expenses 15,423 13,605 44,838 41,022
Holdback compensation expenses (2) 1,763   2,646   7,054   7,846
Other costs (3) 695 1,571
Adjusted EBITDA $47,927 $22,833 $108,647 $48,616
               
1 The three and nine months ended September 30, 2024 included $1,390 initial amortization expenses of the non-cash based Commercial agreement asset.
2 Represents share-based compensation due to holdback of Ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.
3 The nine months ended September 30, 2024 and September 30, 2023 included one-time professional service costs and one-time costs related to the Commercial agreement, respectively.
               
               
The following table provides a reconciliation of net income (loss) to Non-GAAP Net Income (loss).
               
  Three months ended   Nine months ended
September 30, September 30,
  2024   2023   2024   2023
  (dollars in thousands)
Net loss $ (6,454)   $ (23,136)   $ (36,903)   $ (85,763)
Amortization (1) 16,474   15,980   48,163   47,911
Share-based compensation expenses 15,423   13,605   44,838   41,022
Holdback compensation expenses (2) 1,763   2,646   7,054   7,846
Other costs (3)     695   1,571
Revaluation of Warrants (737)   241   (4,624)   (733)
Foreign currency exchange rate losses (gains) (4) (738)   859   650   625
Income tax effects (3,520)   (3,491)   (10,820)   (11,282)
Non-GAAP Net Income 22,211   6,704   49,053   1,197
               
1 The three and nine months ended September 30, 2024 included $1,390 initial amortization expenses of the non-cash based Commercial agreement asset.
2 Represents share-based compensation due to holdback of Ordinary shares issuable under compensatory arrangements relating to Connexity acquisition.
3 The nine months ended September 30, 2024 and September 30, 2023 included one-time professional service costs and one-time costs related to the Commercial agreement, respectively.
4 Represents foreign currency exchange rate gains or losses related to the remeasurement of monetary assets and liabilities to the Company’s functional currency using exchange rates in effect at the end of the reporting period.
               
               
The following table provides a reconciliation of net cash provided by operating activities to Free Cash Flow.    
  Three months ended   Nine months ended
September 30, September 30,
  2024   2023   2024   2023
  (dollars in thousands)
Net cash provided by operating activities 49,772   32,459   122,396   61,581
Purchases of property and equipment, including capitalized internal-use software (6,908)   (9,661)   (25,130)   (19,839)
Free Cash Flow 42,864   22,798   97,266   41,742
               
APPENDIX: Non-GAAP Guidance Reconciliation
RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES FOR Q4 2024 AND FULL YEAR 2024 GUIDANCE
(Unaudited)
The following table provides a reconciliation of projected Gross profit to ex-TAC Gross Profit.
  Q4 2024 FY 2024
Guidance Guidance
  Unaudited
  (dollars in millions)    
Revenues $460 - $490   $1,735 - $1,765
Traffic acquisition cost ($255) - ($269)   ($1,079) - ($1,086)
Other cost of revenues ($25) - ($25)   ($121) - ($124)
Gross profit $180 - $196   $535 - $555
Add back: Other cost of revenues ($25) - ($25) ($121) - ($124)
ex-TAC Gross Profit $205 - $221 $656 - $679
       
Although we provide a projection for Free Cash Flow, we are not able to provide a projection for net cash provided by operating activities, the most directly comparable GAAP measure. Certain elements of net cash provided by operating activities, including taxes and timing of collections and payments, are not predictable therefore projecting an accurate forecast is difficult. As a result, it is impractical for us to provide projections on net cash provided by operating activities or to reconcile our Free Cash Flow projections without unreasonable efforts. Consequently, no disclosure of projected net cash provided by operating activities is included. For the same reasons, we are unable to address the probable significance of the unavailable information.
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