Tri Counties Bank Celebrates 50th Anniversary by Helping Community College Students Achieve Their Dreams
13 Marzo 2024 - 2:35PM
Business Wire
Tri Counties Bank, a leading community bank in California,
kicked off its 50th Anniversary Celebration today with the launch
of a year-long fundraising campaign to support the California
Community Colleges Student Ambassador Program. In a press event at
Sacramento City College, the bank launched the campaign with a
$50,000 contribution and announced it will hold a variety of
fundraising events and volunteer activities in partnership with the
Foundation for California Community Colleges (FoundationCCC), which
oversees the program.
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The Student Ambassador Program trains and empowers students as
on-campus leaders in peer-to-peer outreach. Ambassadors connect
fellow students to food, housing, and other basic needs resources
that ease barriers to education (such as CalFresh and Crisis Text
Line), provide hands-on benefit application assistance, and reduce
the stigma around getting help. Through the partnership, Tri
Counties Bank employees in California will be connected directly
with local student ambassadors across the California Community
College system.
“We chose FoundationCCC as a partner for our 50th Anniversary
campaign because of the positive impact the California Community
Colleges and the Student Ambassador Program have on the communities
we serve throughout the state,” said Rick Smith, President and CEO
of Tri Counties Bank. “Tri Counties Bank believes in people, first
and foremost, and we plan to continue that mission over the next
fifty years.”
The partnership comes at a critical time. A 2023 survey found
that two-thirds of California community college students struggle
with food or housing insecurity. Nearly half of California
community college students are unsure of where their next meal will
come from, and roughly one in four face homelessness. Each
ambassador can reach approximately 1,000 students, providing
crucial support to address these challenges and ease their pathway
towards college and career success.
“As a single parent who had to balance education with childcare
responsibilities, I’ve seen first-hand how access to food and
housing resources can transform lives,” said Yuriko Curiel, Student
Ambassador Program Coordinator for the FoundationCCC. Once a part
of the program herself, Curiel now trains future student
ambassadors.
Tri Counties Bank’s year-long 50th Anniversary initiative will
involve multiple fundraising efforts, including encouraging
donations through the Bank’s Mobile and Online Banking, and a new
checking account that will benefit the FoundationCCC. Additionally,
as part of the Bank’s mission to improve the financial success of
its communities, Tri Counties Bank has committed to providing
financial education training to student ambassadors and community
college students, and will be hosting a needs drive in all bank
branches, to be launched this summer to help community college
students throughout the academic year.
Tri Counties Bank’s 50th Anniversary Campaign will celebrate its
past, present, and future with a focus on its customers,
shareholders, communities and employees. As part of the campaign,
the Bank encourages current and former customers to submit their
favorite Tri Counties Bank moments and find a customer appreciation
event taking place near them at TriCountiesBank.com/50.
To learn more about Tri Counties Bank’s 50th Anniversary and its
groundbreaking partnership with FoundationCCC, visit
TriCountiesBank.com/50.
About Tri Counties Bank
Established in 1975, Tri Counties Bank is a wholly-owned
subsidiary of TriCo Bancshares (NASDAQ: TCBK) headquartered in
Chico, California, with assets of almost $10 billion and nearly 50
years of financial stability. Tri Counties Bank provides a unique
brand of Service With Solutions® for communities throughout
California with a breadth of personal, small business and
commercial banking services, plus an extensive branch network,
access to approximately 40,000 surcharge-free ATMs nationwide, and
advanced mobile and online banking. Tri Counties Bank participates
in the Cities for Financial Empowerment (CFE) Fund’s BankOn program
that seeks to ensure that everyone has access to safe and
affordable financial products and services. Visit
TriCountiesBank.com to learn more. Member FDIC. Equal
Housing Lender. NMLS #458732
About the Foundation for California Community
Colleges
The Foundation for California Community Colleges works to
benefit students, colleges, and communities by accelerating paths
to economic and social mobility, strengthening communities, and
reducing barriers to opportunities for all Californians.
FoundationCCC is a 501(c)(3) tax-exempt non-profit organization
founded in 1998. It serves as the official statewide nonprofit
organization supporting the California Community Colleges, the
largest system of higher education in the nation. For more
information, visit foundationccc.org.
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version on businesswire.com: https://www.businesswire.com/news/home/20240313397944/en/
Megan Sheehan, AVP, Public Relations Manager Tri Counties Bank
megansheehan@tcbk.com (530) 332-2330
Sarah London Senior Director of Executive Communications
Foundation for California Community Colleges
slondon@foundationccc.org (916) 995-7903
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