Thryv Holdings Announces Closing of Strategic Acquisition of Keap
31 Octubre 2024 - 4:52PM
Business Wire
Combined company has over 100,000 SaaS
subscribers
Thryv Holdings, Inc. (“Thryv” or the “Company”) (NASDAQ: THRY),
a leading provider of SaaS solutions for small and medium-sized
businesses (“SMBs”), today announced the closing of its previously
announced acquisition of Infusion Software, Inc. (“Keap”), a
prominent player in customer relationship management and marketing
automation for SMBs, for $80 million in cash, subject to
adjustment.
This strategic move signals Thryv’s commitment to expanding its
suite of software offerings and building on its position as a
leader in the SMB SaaS space.
With the acquisition of Keap, Thryv will integrate powerful
automation features into its platform, helping SMBs streamline
their operations, enhance customer engagement, and drive growth.
Bringing together Thryv’s expertise in business management
solutions and Keap’s innovative marketing automation creates a
comprehensive toolkit designed to meet the ever-changing needs of
today’s businesses.
Joe Walsh, Chairman and CEO of Thryv
“By joining forces with Keap, we are taking a significant step
forward in our mission to fuel small business success. We are very
impressed with Keap’s dedicated team and product suite and are
excited to bring an expanded, integrated set of marketing and sales
solutions to our growing subscriber base, helping them compete and
win across the globe.”
Clate Mask, CEO of Keap
“We’re thrilled to be joining Thryv. Our shared vision for
empowering small businesses will allow us to accelerate innovation
and provide unmatched support to our clients. Together, we will
create a stronger platform that meets the ever-changing needs of
SMBs everywhere.”
Customer Benefits: Small businesses need the same access
to automation and AI-powered marketing tools that their bigger
competitors have. The integration of Keap’s advanced marketing
automation tools fills this gap in the marketplace. Now SMBs will
be able to access all of their marketing growth tools on one
easy-to-use platform, including online listings and reviews,
websites, SEO, and marketing automation that covers email drip
campaigns, follow-up emails and texts, thank you messages and
social media posts.
Partner Channel Extends Geographic Reach: Keap’s partner
channel is complementary and additive to Thryv’s existing direct
go-to-market channels. The acquisition also expands Thryv's North
American presence and expands reach in key international markets
such as Europe and Australia.
Enhanced Software Roadmap: Keap’s marketing automation
and sales platform complements Thryv’s existing portfolio,
enhancing both scale and cross-sell/upsell opportunities across
Thryv’s subscriber base. Keap's AI-powered marketing tools will
also accelerate Thryv’s innovation roadmap of SMB marketing and
sales software solutions.
Both Thryv and Keap are committed to ensuring that existing
clients will continue to receive the same level of support and
service they have come to expect.
For more information about Thryv and the upcoming integration
with Keap, please visit www.thryv.com.
About Thryv
Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the
leading do-it-all small business software platform that empowers
small businesses to modernize how they work. It offers small
business owners everything they need to communicate effectively,
manage their day-to-day operations, and grow — all in one place —
giving up to 20 hours back in their week. Thryv’s customizable
platform features three centers: Thryv Command Center, a freemium
central communications hub, Business Center™ and Marketing Center™.
Approximately 300,000 businesses globally use Thryv to connect with
local customers and take care of everything they do, start to
finish. For more information, visit www.thryv.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241031165131/en/
Media Contact: Julie Murphy Thryv, Inc. 617.967.5426
julie.murphy@thryv.com Investor Contact: Cameron Lessard Thryv,
Inc. 214.773.7022 cameron.lessard@thryv.com
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