Comprehensive partnership puts CSR branding on
all elements of Lamborghini Iron Lynx racing team while adding the
cars to CSR2
Zynga Inc., a wholly-owned publishing label of Take-Two
Interactive (NASDAQ: TTWO) and a global leader in interactive
entertainment, and Automobili Lamborghini S.p.A., an unrivaled
manufacturer of pure and visionary super sports cars, today
announced a multi-year agreement to make CSR Racing (CSR), the
hyper-real mobile racing franchise of Zynga’s subsidiary
NaturalMotion, an official partner of Lamborghini’s new LMDH
prototype entry in the FIA WEC Hypercar Class and IMSA Grand
Touring Prototype (GTP) Class global racing championships. Over 30
Lamborghini cars have previously appeared in the CSR2 mobile game,
and the complementary partnership adds content to both parties,
putting the CSR2 brand on the cars, drivers, and teams of
Lamborghini Squadra Corse while continuing to add Lamborghini cars
to CSR2.
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the full release here:
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Zynga Inc., a wholly-owned publishing
label of Take-Two Interactive (NASDAQ: TTWO) and a global leader in
interactive entertainment, and Automobili Lamborghini S.p.A., an
unrivaled manufacturer of pure and visionary super sports cars,
today announced a multi-year agreement to make CSR Racing (CSR),
the hyper-real mobile racing franchise of Zynga’s subsidiary
NaturalMotion, an official partner of Lamborghini’s new LMDH
prototype entry in the FIA WEC Hypercar Class and IMSA Grand
Touring Prototype (GTP) Class global racing championships. Over 30
Lamborghini cars have previously appeared in the CSR2 mobile game,
and the complementary partnership adds content to both parties,
putting the CSR2 brand on the cars, drivers, and teams of
Lamborghini Squadra Corse while continuing to add Lamborghini cars
to CSR2. (Photo: Business Wire)
For the first time in the company’s history, Lamborghini will
enter the FIA Hypercar and IMSA GTP class. The Lamborghini Squadra
Corse will enter 12 races globally across the FIA and IMSA
championships in 2024. The hypercar GTP class is the top-tier
category in the FIA World Endurance Championship and IMSA
WeatherTech SportsCar Championship and is defined as the most
superior and high-performance cars on the market worldwide.
The Lamborghini SC63 race car boasts cutting-edge engineering
and top speed. It will enter the world stage in the annual calendar
of both championships, including the world's most iconic endurance
race, the 24 Hours of Le Mans. As part of the partnership deal, the
CSR2 brand will be visible on the SC63 hypercar and drivers’ and
team’s uniforms in real life, and their recreations will be
available in the CSR2 game to allow mobile players to experience
the thrill of racing on their mobile device.
"We’re excited to celebrate Automobili Lamborghini’s entry into
hypercar GTP class racing with CSR Racing’s first official,
multi-year partnership encompassing both in-game and real-world
activations with a top-tier automotive brand,” said Julian Widdows,
Senior Vice President of Racing at NaturalMotion. “Racing fans
across the world can now merge their passion for racing games with
their love for the sport as they cheer on Squadra Corse on the
track while racing the same car in CSR2.”
Lamborghini Marketing Director Christian Mastro said: “We are
thrilled to expand our long-term partnership with CSR Racing, given
Zynga’s place as a global player at the forefront of the gaming
world. CSR2 embodies world-class excellence, flawless design, and
detailed execution, and we are confident that this will allow us to
enlarge our continually expanding fanbase as we embark on the most
exciting year in the history of Lamborghini Squadra Corse. We trust
that the Lamborghini SC63 will be an important model of CSR2,
following the success of some of our most famous super sports cars,
such as the Aventador and Huracán. Thanks to the SC63, we have the
unique opportunity to give gamers around the world the chance to
compete with our brand-new racing prototype.”
CSR2 is available to download for free on the App Store as well
as on Google Play. In addition to providing updates to CSR2, the
team is currently at work on developing CSR3 and will share more
details when available.
To view all supporting assets, please click here:
For more information, visit: CSR2 Website Facebook Twitter
Instagram
Zynga is a wholly owned publishing label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO).
About Zynga
Zynga is a global leader in interactive entertainment with a
mission to connect the world through games and a wholly-owned
subsidiary of Take-Two Interactive Software, Inc. With a massive
global reach in more than 175 countries and regions, the combined
diverse portfolio of popular game franchises has been downloaded
more than 6 billion times on mobile, including CSR Racing™, Dragon
City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair
Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™,
Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top
Eleven™, Toy Blast™, Two Dots™, Words With Friends™, and Zynga
Poker™. Zynga is also an industry-leading next-generation platform
with the ability to optimize programmatic advertising and yields at
scale with Chartboost, a leading mobile advertising and
monetization platform. Founded in 2007, Zynga is headquartered in
California with locations in North America, Europe, and Asia. For
more information, visit www.zynga.com or follow Zynga on Twitter,
Instagram, Facebook, or the Zynga blog.
About Take-Two Interactive
Software
Headquartered in New York City, Take-Two Interactive Software,
Inc. is a leading developer, publisher, and marketer of interactive
entertainment for consumers around the globe. We develop and
publish products principally through Rockstar Games, 2K, Private
Division, and Zynga. Our products are designed for console gaming
systems, PC, and mobile, including smartphones and tablets. We
deliver our products through physical retail, digital download,
online platforms, and cloud streaming services. The Company’s
common stock is publicly traded on NASDAQ under the symbol TTWO.
For more corporate and product information please visit our website
at http://www.take2games.com.
About Automobili Lamborghini
S.p.A.
Founded in 1963, Automobili Lamborghini is headquartered in
Sant’Agata Bolognese, in the province of Bologna, and produces some
of the most desirable super sports cars in the world. Still rooted
in its historic headquarters in the heart of Motor Valley,
Lamborghini is synonymous with the highest technological expertise
in the design and production of engines with extraordinary
performance. The design of each model has always been unique: the
language of forms is visionary and ahead of its time.
Brave, unexpected and authentic: the three values of the
Sant’Agata Bolognese brand are reflected in the three models in the
range, the Super SUV Urus with V8 engine, the perfect combination
of power, performance, comfort and driving versatility, the super
sports car Huracán with naturally aspirated V10 and the newborn
Revuelto, the first super sports V12 hybrid plug-in HPEV, starting
point to the “Direzione Cor Tauri”, the hybridization and
electrification plan of the whole range.
In 60 years of history, Automobili Lamborghini has created a
series of dream cars including 350 GT, Miura, Espada, Countach, LM
002, Diablo, Murciélago and Aventador, and limited series such as
Reventón, Sesto Elemento, Veneno, Centenario, Sián FKP 37, Countach
LPI 800-4, the latter postmodern homage to the 50th anniversary of
the iconic 1970s Countach. Automobili Lamborghini is today a global
company with a balanced presence in the three macro-regions
America, Europe/ Middle-East/Africa and Asia Pacific. Based on
record commercial and financial results and in constant growth and
with the support and passion of over 2,000 employees, Lamborghini
is now aiming for an increasingly sustainable future, through the
hybridization of the entire range by 2024 and the introduction of a
fourth full-electric model in the second half of the decade, while
still fully respecting the brand's values and DNA.
All trademarks and copyrights contained herein are the property
of their respective holders.
Cautionary Note Regarding
Forward-Looking Statements
The statements contained herein, which are not historical facts,
including statements relating to Take-Two Interactive Software,
Inc.'s ("Take-Two," the "Company," "we," "us," or similar pronouns)
outlook, are considered forward-looking statements under federal
securities laws and may be identified by words such as
"anticipates," "believes," "estimates," "expects," "intends,"
"plans," "potential," "predicts," "projects," "seeks," "should,"
"will," or words of similar meaning and include, but are not
limited to, statements regarding the outlook for our future
business and financial performance. Such forward-looking statements
are based on the current beliefs of our management as well as
assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks, and changes in
circumstances that are difficult to predict. Actual outcomes and
results may vary materially from these forward-looking statements
based on a variety of risks and uncertainties including risks
relating to our combination with Zynga Inc.; the risks of
conducting business internationally, including as a result of
unforeseen geopolitical events; the impact of changes in interest
rates by the Federal Reserve and other central banks, including on
our short-term investment portfolio; the impact of inflation;
volatility in foreign currency exchange rates; our dependence on
key management and product development personnel; our dependence on
our NBA 2K and Grand Theft Auto products and our ability to develop
other hit titles; our ability to leverage opportunities on
PlayStation®5 and Xbox Series X|S; factors affecting our mobile
business, such as player acquisition costs; the timely release and
significant market acceptance of our games; the ability to maintain
acceptable pricing levels on our games.
Other important factors and information are contained in the
Company's most recent Annual Report on Form 10-K, including the
risks summarized in the section entitled "Risk Factors," the
Company’s most recent Quarterly Report on Form 10-Q, and the
Company's other periodic filings with the SEC, which can be
accessed at www.take2games.com. All forward-looking statements are
qualified by these cautionary statements and apply only as of the
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any forward-looking statement, whether as a result of new
information, future events or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240124226842/en/
Jenny Taylor Zynga (310) 849-0648 jetaylor@zynga.com
Alan Lewis (Corporate Press) Take-Two Interactive Software, Inc.
(646) 536-2983 Alan.Lewis@take2games.com
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