Rent-A-Center Celebrates 50th Anniversary with “50 Days, 50 Drops” Campaign
24 Julio 2023 - 10:06AM
Business Wire
The campaign begins Monday, July 24 and lasts
until Tuesday, Sept. 12
Rent-A-Center, Inc., an Upbound Group, Inc. company (NASDAQ
UPBD), and a leading provider of technology driven and flexible
leasing solutions with over 2,100 storefronts, celebrates its 50th
anniversary in 2023 with a 50-day campaign aimed to engage and
energize coworkers, celebrate customers and invite new customers to
experience the rent-to-own industry.
The campaign, called “50 Days, 50 Drops,” is set to begin
Monday, July 24 and will showcase the Rent-A-Center brand to the
modern world by creating interest in the industry and offering
luxury products for rent from brands never-before-seen at RAC that
you’ll have to see to believe. Hot items and offers will drop every
day throughout the campaign.
“It’s encouraging and exciting to see how far we’ve come as an
industry in just 50 years,” said Anthony Blasquez, EVP – Operations
at Rent-A-Center. “The upcoming 50/50 campaign is going to be a
great way to introduce the brand to customers who may have never
considered the flexibility of rent-to-own before, and we look
forward to seeing what the next 50 years has in store as we
continue to innovate on our value proposition.”
The rent-to-own industry was created in the early 1960s by a
small-town retailer named Ernie Talley, who had a large number of
potential customers denied credit to get the products they needed
for their homes and families. He believed everyone deserved an
opportunity to receive products, no matter their credit, so Talley
created an agreement that provided these customers with the
opportunity to get new, quality products they might not otherwise
be able to by making small weekly or monthly payments on the items,
with the flexibility to eventually own those products if they chose
to. The Rent-A-Center brand was founded in Kansas City, Missouri in
1973 when Thomas Devlin, one of Ernie Talley’s former employees,
established a storefront that solely focused on renting brand-name
products. Now, this industry serves millions of customers and
continues to grow in size and revenue.
In order to participate in the campaign, customers must text
“DROPS” to 94210 to get on the list. Everyone on the list will
receive a text message every day of the campaign with a link to the
dropped item that is guaranteed to sell out quickly, or an
exclusive deal.
Customers shopping in Rent-A-Center stores can also scan the QR
code to see prior drops and work with store coworkers to see the
full catalog of rent-to-own items.
For more information, please visit rentacenter.com/drops.
About Rent-A-Center, Inc:
Rent-A-Center, Inc., now part of Upbound Group, Inc.
(NASDAQ:UPBD), is an omni-channel platform company committed to
elevating financial opportunity for all through innovative,
inclusive, and technology-driven financial solutions that address
the evolving needs and aspirations of consumers. The Company's
customer-facing operating units include industry-leading brands
such as Rent-A-Center® and Acima® that facilitate consumer
transactions across a wide range of store-based and digital retail
channels, including over 2,400 company branded retail units across
the United States, Mexico and Puerto Rico. Upbound Group, Inc. is
headquartered in Plano, Texas.
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version on businesswire.com: https://www.businesswire.com/news/home/20230723368255/en/
Shenekqual “Nikki” Carter Community Affairs Specialist
817-946-5257 (Cell) CommunityAffairs@rentacenter.com
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