The Very Good Butchers Unveils New Butcher’s Select Line of Gluten and Soy-Free Plant-Based Meats
24 Agosto 2021 - 7:13AM
Business Wire
Carefully crafted Butcher's Select range packs
an extra meaty taste and texture while using simple ingredients
The Very Good Butchers, the brand of The Very Good Food Company,
a leading plant-based food technology company, today announced the
launch of its Butcher’s Select sausages, meatballs and burgers. A
prime cut of plant-based goodness, this premium line of gluten-free
and soy-free foods packs an extra meaty taste and texture while
using simple, plant-based and wholesome ingredients. Made with
real, minimally processed ingredients, including pea protein, navy
beans, chickpeas, garlic, onion, hemp seeds and organic peppers,
the new collection offers more than just taste. The Bratwurst
Sausages and Breakfast Sausages are now available for purchase
through a limited release on https://us.verygoodbutchers.com/, with
a full product line launch this fall.
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the full release here:
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The Very Good Butchers Unveils New
Butcher’s Select Line of Gluten and Soy-Free Plant-Based Meats
(Photo: Business Wire)
According to SPINS data released by the Good Food Institute and
the Plant Based Foods Association (PBFA) in April, plant-based food
retail sales grew 27% to $7 billion in 2020 with the refrigerated
plant-based meat category alone reaching $592 million. With more
consumers interested in these products due to a focus on healthy
eating – and how what they eat impacts the environment – more than
half of U.S. households are now purchasing plant-based foods. The
Butcher's Select line will not only appeal to households interested
in a more plant-based diet but also extends the company's consumer
base to the estimated 30% of Americans who avoid gluten.
“We created The Very Good Butchers brand to prove to consumers
that making very good food choices doesn’t mean sacrificing taste
or quality,” said Mitchell Scott, co-founder and CEO of The Very
Good Food Company. “We strive to make nutritious and delicious
products that make plant-based eating easy and approachable. Tired
of the overly processed meat alternatives available, we’re raising
the plant-based bar by using only simple ingredients that make you
feel good. Our goal is to get millions of people to rethink their
foods choices, while helping them make an impact on the world.”
The new Butcher’s Select line includes:
- Flippin’ Good Burger: Gluten-free and taste-heavy, these
thyme-infused burgers contain 19g of protein. BBQ or pan fry as you
would a “normal” burger, even though these beauties are anything
but.
- Cajun Sausage: Jalapenos, green bell peppers, organic
veggies and 14g of protein combine for a rustic Cajun sausage that
puts you right in the heart of ‘ole Louisiana.
- Bratwurst Sausage: Boasting 15g of protein, these
German-inspired links are a distinctly European blend of veggies,
fava beans, and paprika that will be an instant favorite.
- MMM...Meatballs: Finally, an Italian plant-based
meatball that’s bellissimo, tasty and with perfect bite and
texture. With 17g of protein per serving, these spheres of delight
can be easily cooked up with your favorite sauce for a truly
authentic classic.
- Breakfast Sausage: Get your day off to a very good start
with these breakfast sausages made with the ideal combo of herbs
and veggies – and 13g of protein per serving. Grill or pan-fry and
watch as the yummy aroma draws the whole block out of bed.
The Very Good Butchers brand was co-founded by trained chefs
dedicated to making the most delicious and nutritious plant-based
meats available. The brand offers a variety of options, including
steak, ribs, pepperoni, burgers, taco meat, sausages and hot dogs.
Additionally, as a reflection of its commitment to sustainability,
The Very Good Butchers uses 90% renewable packaging for its new
Butcher’s Select line.
Select products of The Very Good Butchers Butcher’s Select line
are available to purchase online at
https://us.verygoodbutchers.com/collections/butchers-select, with a
full product line launch in the fall. To learn more about The Very
Good Butchers, visit www.us.verygoodbutchers.com, or follow them on
Instagram (@theverygoodbutchers), Facebook (@theverygoodbutchers),
and Twitter (@VeryGoodButcher).
About The Very Good Food
Company
The Very Good Food Company Inc. is an emerging plant-based food
technology company that produces nutritious and delicious
plant-based meat and cheese products under VERY GOOD's core brands:
The Very Good Butchers and The Very Good Cheese Co. The Company is
publicly traded in Canada on the TSX Venture Exchange (TSXV) under
the symbol VERY and in the United States on the OTCQB Market under
the symbol VRYYF.
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version on businesswire.com: https://www.businesswire.com/news/home/20210824005320/en/
Valentina Lombardo Rachel Kay Public Relations (929) 226-7088
valentina@rkpr.net
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