The inaugural report reveals key trends and
challenges in the evolving agency landscape
LONDON, Oct. 2, 2024
/PRNewswire/ -- Wix.com Ltd. (NASDAQ: WIX), the leading SaaS
website builder platform globally1, in collaboration
with Agency Hackers, one of the world's largest communities for
independent agencies, today releases the Agency Forecast
Report. This report dives into the current state of the agency
world, spotlighting key trends, emerging challenges, and new
opportunities shaping the marketing industry.
Drawing on Agency Hackers' vast network and Wix Studio's
expertise in cutting-edge digital solutions, the report features
insights from over 80 agency leaders worldwide. Among those
surveyed, confidence levels averaged a solid 6.6 out of 10,
reflecting resilience and a positive outlook in today's dynamic
business environment. The report also provides actionable tips and
highlights the key strategies agencies are identifying to navigate
a rapidly evolving market. Other key findings from the Agency
Forecast Report include:
- 72% cite talent acquisition and retention as a
significant challenge, particularly in tech roles.
- 62% are exploring new market opportunities or niche
offerings.
- 55% report a rise in client demand for shorter contracts
or project-based work.
- 75% plan to increase investment in their own marketing
efforts.
- 55% are focused on strengthening existing client
relationships as a primary growth strategy.
- 42% of agencies saw revenue growth in the last six
months.
"Agencies today are navigating a landscape that demands
adaptability, creativity, and strategic foresight, and this report
explores how leaders are finding their footing in this fast-paced,
ever-changing landscape," said Kobi
Gamliel, Head of Agency Growth at Wix Studio.
"Identifying future trends is vital for an agency's success, and at
Wix Studio we're helping them to stay ahead of the curve by
innovating new products that not only help agencies keep pace with
industry changes, but also elevate the quality and efficiency of
their output. We're proud to partner on this report with Agency
Hackers and to continue supporting agency leaders as they chart
their path forward."
Agency Hackers, founded in 2017, connects a diverse mix of
marketing agencies specialising in digital, web development,
branding and design, business transformation, communications, and
more.
Agency Hackers Founder, Ian
Harris said: "The agency world is facing real
challenges, but it is, as always, remaining resilient in a
turbulent marketplace. What especially stands out in our inaugural
Agency Forecast Report is how independent agencies, especially
within the Agency Hackers community, are adapting.
"From navigating client demands to exploring new markets and
embracing AI, agencies are finding practical ways to stay
competitive and future proof their businesses. While the
uncertainty isn't going away, what's clear is that agencies are
evolving to meet it head-on."
The Agency Forecast Report is available for download
here.
About Wix.com Ltd.
Wix is the leading SaaS website builder platform
globally1 to create, manage and grow a digital presence.
What began as a website builder in 2006 is now a complete platform
providing users with enterprise-grade performance, security and a
reliable infrastructure. Offering a wide range of commerce and
business solutions, advanced SEO and marketing tools, Wix enables
users to take full ownership of their brand, their data and their
relationships with their customers. With a focus on continuous
innovation and delivery of new features and products, anyone can
build a powerful digital presence to fulfill their dreams on
Wix.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
About Agency Hackers
Agency Hackers is one of the
world's largest communities for independent agencies. Founded in
2017, we bring together a diverse mix of marketing
agencies specialising in digital, web development, branding
and design, business transformation, communications, and more. Our
members are typically independent agencies with revenues between
£1m-£6m and headcounts of 20-60 employees. Agency Hackers is 100%
independent and committed to supporting the growth and success of
all independent agencies across the UK. For more information on
Agency Hackers visit www.agencyhackers.com
For media enquiries about Agency Hackers please contact
Sarah Jackson, sarah@sundazepr.com
+44 (0)7306 256 148
1 Based on number of active live sites as reported by
competitors' figures, independent third-party data and internal
data as of H1 2024.
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SOURCE Wix.com Ltd