BEIJING and LOS ANGELES, April 30,
2012 /PRNewswire-Asia-FirstCall/ -- Feihe
International, Inc. (NYSE: ADY; "Feihe International" or the
"Company"), one of the leading producers and distributors of
premium infant formula, milk powder and soybean, rice and walnut
products in China, today announced
that it has introduced the Product Inquiry System ("PIS") for
infant formula products and launched Super Feifan, a new super
premium infant formula series.
PIS was soft-launched in January and officially started running
in March 1, 2012. Feihe
International is the first Chinese dairy company using such an
advanced system. Consumers can enter the system by inputting
the tracing number at the bottom of each can packaged AstroBaby,
Feifan and Super Feifan product and will be able to obtain
important information regarding the particular product they
purchased such as the product's milk producing region, production
factory, production date, production batch, testing point and
testing date. Consumers can also view the production process
from the system.
Mr. Leng You Bin, the Company's Chairman and Chief Executive
Officer, stated, "We are extremely pleased to launch our Product
Inquiry System. The system is based on our vertical
integration model and embodies our core competency. It is
also requires advanced information and management systems. We
keep our production procedures transparent to our consumers because
we understand the challenges that Chinese dairy companies face
today. The fact that we have not had any quality issues in
our 50 years demonstrates our foremost focus on quality. We
will continue to raise awareness of the premium quality of our
products to consumers."
Super Feifan continues the Company's product line of premium
infant formula. Super Feifan was specially designed for
Chinese babies and meets the nutritional needs of infants at three
different stages of development, focusing on intelligence,
immunity, sleeping and digesting systems, and optimizing protein
proportions.
Mr. Leng continued, "We will continue to provide more premium
infant formula products for Chinese babies to improve our footprint
as a leading infant formula company."
About Feihe International, Inc.
Feihe International, Inc. (NYSE: ADY) is one of the leading
producers and distributors of premium infant formula, milk powder,
and soybean, rice and walnut products in the People's Republic of China. Feihe
International conducts operations in China through its wholly owned subsidiary,
Feihe Dairy, and other subsidiaries. Founded in 1962, Feihe Dairy
is headquartered in Beijing,
China, and has processing and distribution facilities in
Kedong, Qiqihaer, Gannan, Longjiang, Shanxi, and Langfang. Using proprietary
processing techniques, Feihe International makes products that are
specially formulated for particular ages, dietary needs and health
concerns. Feihe International has over 200 company-owned milk
collection stations, six production facilities with an aggregate
milk powder production capacity of approximately 2,020 tons per day
and an extensive distribution network that reaches over 80,000
retail outlets throughout China.
For more information about Feihe International, Inc., please visit
http://ady.feihe.com.
Cautionary Note Regarding Forward-Looking Statements
This document contains forward-looking information about the
Company's operating results and business prospects that involve
substantial risks and uncertainties. Statements that are not purely
historical are forward-looking statements within the meaning of
Section 21E of the Securities Exchange Act of 1934, as
amended, and Section 27A of the Securities Act of 1933, as
amended. These statements include, but are not limited to,
statements about the Company's plans, objectives, expectations,
strategies, intentions or other characterizations of future events
or circumstances and are generally identified by the words "may,"
"expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates," "targets," "could," "would," and similar expressions.
Because these forward-looking statements are subject to a number of
risks and uncertainties, the Company's actual results could differ
materially from those expressed or implied by these forward-looking
statements. Factors that could cause or contribute to such
differences include, but are not limited to, those discussed under
the heading "Risk Factors" in the Company's annual report on Form
10-K for the fiscal year ended December 31, 2011, as amended,
and in other reports filed with the United States Securities and
Exchange Commission and available at www.sec.gov. The Company
assumes no obligation to update any such forward-looking
statements.
CONTACT
In the U.S.: zhangdongshu@feihe.com
In China: Doris Zhang
+86-10-8457-4688 x8810
zhangdongshu@feihe.com
SOURCE Feihe International, Inc.
