AGCO Launches FarmerCore to Bring the Dealer Experience Directly to the Farm
30 Enero 2024 - 9:00AM
Business Wire
AGCO (NYSE: AGCO), a global leader in the design, manufacture
and distribution of agricultural machinery and precision ag
technology, today announced the launch of FarmerCore, a
transformative global initiative to deliver a next-generation
farmer and dealer experience. The launch of the new end-to-end
distribution model is a significant milestone in advancing AGCO’s
Farmer-First strategy and solidifying its commitment to helping
farmers across the globe become more profitable, productive and
sustainable.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240130732479/en/
FarmerCore revolutionizes sales and service using tools that put
dealers in closer proximity – onsite and online – to farmers. From
product research to in-season uptime, the program develops and
integrates digital and physical elements across the purchasing
journey and product ownership lifecycle to create a leading on-farm
offering.
“AGCO’s strategy remains focused on putting the farmer at the
center of everything we do,” said Eric Hansotia, Chairman,
President and CEO of AGCO. “The FarmerCore initiative further
solidifies our pledge to prioritize farmers, blending physical and
digital experiences to build brand loyalty and deepen customer
engagement. Ultimately, we’re going to bring our entire business to
the farmer through digital tools, service trucks, local parts
access and more in partnership with AGCO’s global dealer
network.”
FarmerCore is built on three pillars: the on-farm mindset, smart
network coverage and digital engagement. The on-farm mindset
positions dealers to meet customers’ needs at every stage of the
ownership journey. Smart network coverage de-emphasizes the
one-size-fits all outlet approach, moving toward a hub-and-spoke
model that adds “light” retail outlets, service centers and
parts-only locations. Digital engagement gives farmers 24/7 online
access to sales and support, including online parts purchasing,
dealer digital storefronts, online configurators and more.
Many AGCO dealerships already deploy aspects of the FarmerCore
program, including mobile service fleets, alternative format
outlets (e.g., parts-only stores) and digital tools to enhance
customer support. In fact, the FarmerCore model has proven
successful at the regional level through AgRevolution, an
AGCO-owned, full-line agricultural equipment dealer serving farmers
in Kentucky, Illinois and Indiana.
“We provide farmers with an outstanding on-farm experience that
spans the entire ownership journey,” said Stacy Anthony, CEO of
AgRevolution. “Our farmer-first mentality, combined with
implementing FarmerCore’s assets, enables greater engagement across
our region and helps us deliver exceptional customer outcomes and
value. I am excited at the unlimited potential this innovative,
farmer-first model will deliver to AGCO’s dealer network and
farmers around the world.”
With FarmerCore, mobile assets bring buying and servicing to the
farm. While dealership locations will continue to anchor farmer
support in local communities, mobile and digital channels allow
farmers to engage on their terms.
FarmerCore will be implemented in close partnership with AGCO’s
global dealer network and will become a leader in ag machinery
support, across every aspect of the ownership lifecycle. The
program launches globally this year in select North and South
America dealer organizations, with continued expansion throughout
2024.
About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture
and distribution of agricultural machinery and precision ag
technology. AGCO delivers customer value through its differentiated
brand portfolio including core brands like Fendt®, GSI®, Massey
Ferguson®, Precision Planting® and Valtra®. Powered by Fuse® smart
farming solutions, AGCO’s full line of equipment and services helps
farmers sustainably feed our world. Founded in 1990 and
headquartered in Duluth, Georgia, USA, AGCO had net sales of
approximately $12.7 billion in 2022. For more information, visit
www.AGCOcorp.com. For company news, information, and events, please
follow us on X: @AGCOCorp. For financial news on X, please follow
the hashtag #AGCOIR.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240130732479/en/
Aryn Drawdy Corporate Communications Director
Aryn.Drawdy@AGCOcorp.com
AGCO (NYSE:AGCO)
Gráfica de Acción Histórica
De Abr 2024 a May 2024
AGCO (NYSE:AGCO)
Gráfica de Acción Histórica
De May 2023 a May 2024