Abattis Bioceuticals Corp. (the
“
Company” or “
Abattis”) (CSE:ATT)
(OTC:ATTBF) is pleased to provide an update on the recent
soft-launch of its cannabinoid-infused nutraceutical Comfort
(“
Comfort”) through the Company’s wholly-owned
subsidiary, Vergence Naturals (“
Vergence”), on
Cyber-Monday, November 26, 2018.
“The launch was an outstanding success,”
according to Logistics Coordinator Mark Taylor of TandT Marketing.
“Our goals for the soft launch were to test the ordering, payment
and fulfillment systems by opening the e-commerce platform for only
a few minutes. The immediate orders from Canadian and USA customers
flooded the portal and demonstrated the need for greater bandwidth
on both the ComfortByVergence.com and ComfortByVergence.ca
e-commerce websites. Because of this, the sites were taken down to
be re-tooled and are ready for this year’s holiday shopping
season.”
Canada One Communications Inc. (“Canada
One”), an Abattis media partner, quotes WorkArea.com in
selecting Monday as the best day for e-commerce site sales. “The
trend is that people shop online more on Mondays. Online shoppers
love Mondays. The first day of the typical workweek produces more
online retail sales from more shoppers who converted at a higher
rate. Mondays generated over 16% of weekly revenue on average.
Revenue generated on Mondays is 10% higher than Sunday, the
second-best revenue generator.”
These statements are supported by Jelly
Marketing, a Canadian social media and digital advertising firm
located in Vancouver, BC. Jelly Marketing is another media partner
for Vergence and Comfort. Jelly manages the Canadian digital
advertising and Social Media marketing. “We will use the data
collected in the test-window on Cyber Monday to orchestrate a full
digital and social media blitz for Comfort on the
ComfortByVergence.ca website beginning on Monday, December 10.”
The orders for Comfort were predominantly
Canadian, with orders from the United States representing 42% of
sales. Commenting on the sales balance for this revolutionary
product, Steve Syatt of SSA Public Relations
(“SSAPR”) in Los Angeles, California noted the
openness of Canadians to using cannabis-like substances to manage
pain. “The long history of medical cannabis use in Canada has
generated an acceptance not yet seen in every state in the United
States. So, we are focusing on the message, ‘Cannabis without the
Cannabis’ as Comfort contains phytocannabinoids from non-cannabis
plants.” SSAPR is managing the Social Media and Digital Advertising
for ComfortByVergence.com in the United States.
“I am excited to join with Abattis in the
establishment of Vergence, as an innovative health and wellness
brand. Comfort uniquely blends phytocannabinoids from non-cannabis
plant species to deliver safe and effective relief from occasional
pain. We look forward to sharing this extraordinary remedy to
adults throughout North America,” said Dr. Brazos Minshew,
President of the Abattis Medical Advisory Board.
“Dr. Brazos Minshew has worked tirelessly
throughout his distinguished career in medicine to create herbal
remedies focusing on the endocannabinoid system and
phytocannabinoid science. Comfort is the result of Dr. Minshew’s
intense experience in this critically important area of wellness
and we are proud to work together to introduce his latest
achievement to the public,” said Abattis’ President and CEO, Rob
Abenante.
The extraordinary response to the soft-launch
demonstrates the Company’s ability to effectively execute a
successful product launch as well as pointing out the significant
demand for Comfort in both the Canadian and United States
marketplaces as the cannabis industry continues to develop.
About Abattis Bioceuticals Corp.
Abattis is a life sciences and biotechnology
company which aggregates, integrates, and invests in cannabis
technologies and biotechnology services for the legal cannabis
industry developing in Canada. The Company has successfully
developed and licensed natural health products, medicines,
extractions, and ingredients for the biological, nutraceutical,
bioceutical, and cosmetic markets. The Company is also seeking to
acquire exclusive intellectual property rights to agricultural
technologies to be employed in extraction and processing of
botanical ingredients and compounds. The Company follows strict
standard operating protocols and adheres to applicable laws of
Canada and foreign jurisdictions.
ON BEHALF OF THE BOARD, ABATTIS BIOCEUTICALS
CORP,
“Rob Abenante”
Robert Abenante, President & CEO
For more information, please visit the Company’s
website at: www.abattis.com.
For inquiries please contact (808) 650-3007 or
at investors@abattis.com. Abattis’ investor relations are managed
by Canada One Communications Inc.
About Canada One Communications
Inc.
Canada One is a full-service Investor Relations
and Marketing company that focuses on both private and public
sectors within the Canadian markets. Canada One offers timely
responses to all investor inquiries over several mediums and
effective, thorough market awareness programs that are specifically
designed to maximize exposure and bring value to shareholders.
Canada One’s dedicated and experienced team strives to promote
client information to the public and educate potential investors on
the various developments of its clients. From basic phone-call and
email investor correspondence, to full-scale comprehensive
marketing packages which includes industry analysis, website
development, corporate videos and other marketing programs, Canada
One provides a full suite of services that are fully compliant with
Canadian securities regulations. Canada One is driven by an
uncompromising dedication to provide publicly listed and private
companies with across-the-board investor relations and marketing
solutions, directly translating these services into organic growth
and increased market value of its valued clients.
FORWARD LOOKING INFORMATION
This press release contains forward-looking
statements. The use of any of the words including but not exclusive
to “anticipate”, “continue”, “estimate”, “expect”, “may”, “will”,
“project”, “intends”, “should”, “believe” and similar expressions
are intended to identify forward-looking statements.
Forward-looking statements in this press release include statements
regarding the success of the marketing and sales of Comfort by
Vergence and the anticipated demand of Comfort in both Canada and
the United States marketplaces. Although the Company believes that
the expectations and assumptions on which the forward-looking
statements are based are reasonable, undue reliance should not be
placed on the forward-looking statements because the Company can
give no assurance that they will prove to be correct. Since
forward-looking statements address future events and conditions, by
their very nature they involve inherent risks and uncertainties.
Additional risk factors are included in the Company’s Management’s
Discussion and Analysis, available under the Company’s profile on
www.sedar.com. The forward-looking statements are made as at the
date hereof and the Company disclaims any intent or obligation to
publicly update any forward-looking statements, where because of
new information, future events or results, or otherwise, except as
required by applicable securities laws.
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