In its second annual industry
survey, CloroxPro uncovers staff burnout, declining
confidence, and a gap between eco-conscious cleaner interest and
adoption among cleaning professionals
PLEASANTON, Calif., Nov. 14,
2023 /PRNewswire/ --
Today, CloroxPro released its 2023 Clean Index report,
which reflects the current challenges and perceptions of more than
1,700 cleaning professionals and consumers and unveils key shifts
in year-over-year industry trends. From staffing shortages to
increased workloads and not having enough time for training,
cleaning professionals continue to face high turnover and burnout.
In fact, nearly nine out of ten (87%) cleaning professionals
have personally experienced burnout in the last two years,
highlighting the industry's need to focus on employee wellness and
retention to remain diligent in its role to safeguard public
health.
While consumer confidence in the cleanliness of public spaces
has increased 23% since last year, cleaning professionals are
feeling less confident year-over-year in their ability to prevent
the spread of illness-causing germs, exacerbating staffing
challenges. Cleaning professionals' confidence fell nearly 5%
compared to last year, with the largest confidence drop among
building-service contractors (-15% vs. 2022). The primary drivers
of declining confidence were cited as a lack of training programs
(22%, +9% vs. 2022) and more public scrutiny of cleaning practices
(20%, + 6% vs. 2022).
Findings also reveal that while most cleaning professionals
agree that eco-conscious cleaners and disinfectants are important
to use, adoption continues to lag. Cleaning professionals cite
their top concerns for switching to eco-conscious cleaners as
increased cost (78%), uncertainty of cleaning effectiveness (67%)
and compromised efficiency of cleaning (58%).
"The challenges uncovered by the 2023 Clean Index survey
reinforce how much responsibility is placed on cleaning
professionals, and the need to ensure they have the tools and
support to confidently create clean and healthy public spaces,"
said Kyra de St. Paer, Senior
Director of Marketing at CloroxPro. "We at CloroxPro are dedicated
to partnering with cleaning professionals to provide innovative
products, quality training, and educational support to help them
thrive."
2023 Clean Index Findings:
Burnout is Prevalent
- Cleaning professionals are facing burnout because of high
turnover and continued staffing shortages, resulting in a cycle of
longer hours and less time for training.
- 61% say hiring issues and short staffing are leading
contributors to staff burnout.
- 44% say not enough time for training is a leading contributor
to staff burnout.
- 40% say long hours are a leading contributor to staff
burnout.
A Crisis in Confidence
- Compared to 2022, cleaning professionals' confidence in their
own ability to keep the areas they manage clean and disinfected
fell nearly 5%, with Building Service Contractor confidence falling
15%.
- 22% cite lack of training programs as a top reason cleaning
professionals are less confident.
- 20% cite public scrutiny of cleaning practices as a top reason
cleaning professionals are less confident.
Green Cleaning Interest/Adoption Gap
- Three in four (75%) cleaning professionals agree that using
that eco-conscious cleaners/disinfectants in public spaces is
important, but adoption continues to lag.
- Factors preventing cleaning professionals from switching to
eco-conscious cleaners and disinfectants include:
- 78% increased cost
- 67% uncertainty of cleaning effectiveness
- 58% compromised efficiency of cleaning
- 56% limited product availability on market
- 52% preference for traditional solutions
CloroxPro offers solutions to help address some of the
challenges faced by cleaning professionals. Ready-to-use (RTU)
cleaning and disinfecting products, including Clorox EcoClean™,
offer facilities and professional cleaners many benefits, including
efficacy, versatility, reduced effort and time saved. Additionally,
access to training programs such as CloroxPro HealthyClean®, an
online learning platform offering high-quality education and
training on how to clean for health effectively, efficiently and
safely, can boost confidence and has been shown to help increase
staff retention1.
For additional learnings and insights from the 2023 Clean Index,
please visit CloroxPro.com/.
Methodology
Results from the 2023 Clean Index
Survey were determined by the responses of more than 700 cleaning
professionals and more than 1,000 consumers nationally
representative of the U.S. general population as defined by the
U.S. Census. Cleaning professionals included Facility Managers,
Environmental Services (EVS) Directors or Infection Preventionists
(IPs) with purchase-decision power and/or influence in the
following industries: education (124 sample size), commercial
office buildings (135 sample size), healthcare facilities (353
total, 46 EVS, 148 IPs), as well as Building Service Contractors
and/or building cleaning and maintenance service employees (100
sample size).
About CloroxPro
Building on a century-long legacy in cleaning and disinfecting,
CloroxPro offers some of the industry's most recognized and trusted
brand names for commercial cleaning, including its Clorox
Healthcare products for healthcare facilities. From comprehensive
surface disinfection to advanced technologies, CloroxPro is
committed to meeting the demands of industry professionals and
commercial facilities such as offices, schools, athletic facilities
and hospitals. For more information,
visit www.CloroxPro.com and follow us on LinkedIn
and Twitter.
About The Clorox Company
The Clorox Company (NYSE: CLX) champions people to be well and
thrive every single day. Its trusted brands, which include
Brita®, Burt's Bees®, Clorox®,
Fresh Step®, Glad®, Hidden
Valley®, Kingsford®,
Liquid-Plumr®, Pine-Sol® and Rainbow
Light®, can be found in about nine of 10 U.S. homes and
internationally with brands such as Ajudin®,
Clorinda®, Chux® and Poett®.
Headquartered in Oakland, California, since 1913, Clorox was one of the
first U.S. companies to integrate ESG into its business reporting,
with commitments in three areas: Healthy Lives, Clean World and
Thriving Communities. Visit thecloroxcompany.com to learn
more.
1Bersin J. New Research Shows "Heavy Learners" More
Confident, Successful, and Happy at Work [Internet]. LinkedIn.
2018; Available
from: https://www.linkedin.com/pulse/want-happy-work-spend-time-learning-josh-bersin/
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SOURCE CloroxPro