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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended: June 30, 2024
or
    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _____ to _____
Commission File No. 001-40115
Logo.jpg
COUPANG, INC.
(Exact name of Registrant as specified in its charter)
Delaware27-2810505
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification Number)

720 Olive Way, Suite 600
Seattle, Washington 98101
(206) 333-3839
(Address, including zip code, and telephone number, including area code, of Registrant’s principal executive offices)

Securities registered pursuant to Section 12(b) of the Act:
Class A Common Stock, par value $0.0001 per shareCPNGNew York Stock Exchange
(Title of each class)
(Trading Symbol)
(Name of each exchange on which registered)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filerAccelerated filer
Non-accelerated filerSmall reporting company
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by a check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No
As of August 2, 2024, there were 1,618,901,401 shares of the registrant’s Class A common stock and 174,802,990 shares of the registrant’s Class B common stock, each with a par value of $0.0001 per share, outstanding.
                        


COUPANG, INC.
Form 10-Q
For the Quarterly Period Ended June 30, 2024
TABLE OF CONTENTS
Page
Coupang, Inc.
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1

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Quarterly Report on Form 10-Q (“Form 10-Q”) contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this Form 10-Q, including statements regarding our future results of operations or financial condition, business strategy and plans, and objectives of management for future operations are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “toward,” “will,” or “would,” or the negative of these words or other similar terms or expressions. These forward-looking statements include, or may be impacted by, the following:
our expectations regarding our future operating and financial performance including our ability to achieve, maintain and increase long-term future profitability;
our ability to successfully execute our business and growth strategy;
the continued growth of the retail market and the increased acceptance of online transactions by potential customers;
the size of our addressable market segments, market share, and market trends;
our ability to compete in our industry;
our ability to maintain and improve our market position;
our ability to manage expansion into new geographies and offerings;
our ability to effectively manage the continued growth of our workforce and operations;
our anticipated investments in new products and offerings, and the effect of these investments on our results of operations;
our ability to effectively integrate acquisitions and realize the anticipated benefits of such transactions;
the sufficiency of our cash and cash equivalents, and investments, to meet our liquidity needs;
our ability to retain existing suppliers and merchants and to add new suppliers and merchants;
our suppliers’ and merchants’ ability to supply high-quality and compliant merchandise to our customers;
the impact of cybersecurity incidents with respect to our systems and those of third parties on which we rely;
our relationship with our employees and the status of our workers;
our ability to operate and manage the expansion of our fulfillment and logistics infrastructure;
the effects of seasonal trends on our results of operations;
our ability to implement, maintain, and improve our internal control over financial reporting;
our ability to effectively manage our exposure to fluctuations in foreign currency exchange rates;
the impact of world events such as natural disasters, acts of war or geopolitical conflicts, terrorism or disease outbreaks;
the effects of global macroeconomic conditions, including, but not limited to, inflationary pressures, a general economic slowdown or recession, interest rate fluctuations and changes in monetary policy;
our ability to attract, retain, and motivate skilled personnel, including key members of our senior management;
our ability to stay in compliance with laws and regulations, including tax laws, that currently apply or may become applicable to our business both in Korea and internationally and our expectations regarding various laws and restrictions that relate to our business; and
the outcomes of any claims, litigation, governmental audits, inspections, and investigations; and
the other factors set forth in Part 1, Item 1A, under the caption “Risk Factors,” of our Annual Report on Form 10-K for the fiscal year ended December 31, 2023 (the “2023 Form 10-K”)
We caution you that the foregoing list may not contain all of the forward-looking statements made in this Form 10-Q.
You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this Form 10-Q primarily on our current expectations and projections about future events and trends that we believe may affect our business, financial condition, and results of operations. The outcome of the events described in these forward-looking statements is subject to risks, uncertainties, and other factors described in Part 1, Item 1A, under the caption “Risk Factors,” of our 2023 Form 10-K and elsewhere in this Form 10-Q. Moreover, we operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible for us to predict all risks and uncertainties that could have an impact on the forward-looking statements contained in this Form 10-Q. The results, events, and circumstances reflected in the forward-looking statements may not be achieved or occur, and actual results, events, or circumstances could differ materially from those described in the forward-looking statements.
In addition, statements such as “we believe” and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based on information available to us as of the date of this Form 10-Q. While we believe such information provides a
Coupang, Inc.
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Q2 2024 Form 10-Q
2

reasonable basis for these statements, such information may be limited or incomplete. Our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all relevant information. These statements are inherently uncertain, and investors are cautioned not to unduly rely on these statements.
The forward-looking statements made in this Form 10-Q relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this Form 10-Q to reflect events or circumstances after the date of this Form 10-Q or to reflect new information, actual results, revised expectations, or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, joint ventures, or investments.
Investors and others should note that we may announce material business and financial information to our investors using our investor relations website (ir.aboutcoupang.com), our filings with the Securities and Exchange Commission (the “SEC”), webcasts, press releases, conference calls, and social media. We use these mediums to communicate with investors and the general public about our company, our products, and other issues. It is possible that the information that we make available on our website may be deemed to be material information. We therefore encourage investors and others interested in our company to review the information that we make available on our website. Notwithstanding the foregoing, the information contained on our website as referenced in this paragraph is not incorporated by reference into this Form 10-Q or any other report or document we file with the SEC.
Coupang, Inc.
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Q2 2024 Form 10-Q
3

Part I. Financial Information
Item 1. Financial Statements (Unaudited)
COUPANG, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(unaudited)
Three Months Ended June 30,Six Months Ended June 30,
(in millions, except per share amounts)
2024202320242023
Net retail sales$5,779 $5,140 $11,674 $10,345 
Net other revenue1,544 698 2,763 1,293 
Total net revenues7,323 5,838 14,437 11,638 
Cost of sales5,181 4,314 10,366 8,695 
Operating, general and administrative2,167 1,376 4,056 2,689 
Total operating cost and expenses7,348 5,690 14,422 11,384 
Operating (loss) income(25)148 15 254 
Interest income53 42 108 73 
Interest expense(37)(13)(64)(21)
Other income (expense), net12 (6)3 (11)
Income before income taxes3 171 62 295 
Income tax expense108 26 191 59 
Net (loss) income$(105)$145 $(129)$236 
Net loss attributable to noncontrolling interests(28) (57) 
Net (loss) income attributable to Coupang stockholders
$(77)$145 $(72)$236 
Earnings per share
Basic$(0.04)$0.08 $(0.04)$0.13 
Diluted$(0.04)$0.08 $(0.04)$0.13 
Weighted-average shares outstanding
Basic1,789 1,780 1,791 1,777 
Diluted1,789 1,800 1,791 1,797 
The accompanying notes are an integral part of these condensed consolidated financial statements.
Coupang, Inc.
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Q2 2024 Form 10-Q
4

COUPANG, INC.
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS) INCOME
(unaudited)
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Net (loss) income$(105)$145 $(129)$236 
Other comprehensive loss:
Foreign currency translation adjustments, net of tax(79)(8)(184)(27)
Actuarial gain (loss) on defined severance benefits, net of tax2 (10)3 (9)
Total other comprehensive loss(77)(18)(181)(36)
Comprehensive (loss) income(182)127 (310)200 
Comprehensive loss attributable to noncontrolling interests
(28) (57) 
Comprehensive (loss) income attributable to Coupang stockholders$(154)$127 $(253)$200 
The accompanying notes are an integral part of these condensed consolidated financial statements.

Coupang, Inc.
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Q2 2024 Form 10-Q
5

COUPANG, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(unaudited)
(in millions, except par value)
June 30, 2024December 31, 2023
Assets
Cash and cash equivalents$5,536 $5,243 
Restricted cash257 353 
Accounts receivable, net547 314 
Inventories1,992 1,666 
Prepaids and other current assets477 316 
Total current assets8,809 7,892 
Property and equipment, net2,563 2,465 
Operating lease right-of-use assets1,993 1,601 
Deferred tax assets757 925 
Intangible assets, net319 37 
Long-term lease deposits and other754 426 
Total assets$15,195 $13,346 
Liabilities, redeemable noncontrolling interests, and equity
Accounts payable$5,621 $5,099 
Accrued expenses516 352 
Deferred revenue139 97 
Short-term borrowings336 282 
Current portion of long-term debt165 203 
Current portion of long-term operating lease obligations427 386 
Other current liabilities654 526 
Total current liabilities7,858 6,945 
Long-term debt1,047 529 
Long-term operating lease obligations1,740 1,387 
Defined severance benefits and other603 381 
Total liabilities11,248 9,242 
Commitments and contingencies (Note 10)
Redeemable noncontrolling interests92 15 
Equity
Common stock  
Class A — shares authorized 10,000, outstanding 1,615 and 1,616
Class B — shares authorized 250, outstanding 175 and 175
Additional paid-in capital8,509 8,489 
Accumulated other comprehensive loss(198)(17)
Accumulated deficit(4,455)(4,383)
Noncontrolling interests(1) 
Total equity3,855 4,089 
Total liabilities, redeemable noncontrolling interests and equity$15,195 $13,346 
The accompanying notes are an integral part of these condensed consolidated financial statements.
Coupang, Inc.
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Q2 2024 Form 10-Q
6

COUPANG, INC.
CONDENSED CONSOLIDATED STATEMENTS OF REDEEMABLE NONCONTROLLING INTERESTS AND EQUITY
(unaudited)

Redeemable Noncontrolling Interests
Class A and Class B Common StockAdditional
Paid-in
Capital
Accumulated Other Comprehensive
Loss
Accumulated
Deficit
Noncontrolling Interests
Total Equity
(in millions)
SharesAmount
Balance as of December 31, 2022$ 1,773$ $8,154 $3 $(5,743)$ $2,414 
Net income
— — — — 91 — 91 
Foreign currency translation adjustments, net of tax— — — (19)— — (19)
Actuarial gain on defined severance benefits, net of tax— — — 1 — — 1 
Issuance of common stock upon exercise of stock options— 1— 3 — — — 3 
Issuance of common stock upon settlement of restricted stock units— 3— — — — —  
Equity-based compensation— — 70 — — — 70 
Balance as of March 31, 2023$ 1,777$ $8,227 $(15)$(5,652)$ $2,560 
Net income— — — — 145 — 145 
Foreign currency translation adjustments, net of tax— — — (8)— — (8)
Actuarial loss on defined severance benefits, net of tax— — — (10)— — (10)
Issuance of common stock upon exercise of stock options— 1— 2 — — — 2 
Issuance of common stock upon settlement of restricted stock units— 3— — — — —  
Equity-based compensation— — 86 — — — 86 
Balance as of June 30, 2023$ 1,781$ $8,315 $(33)$(5,507)$ $2,775 
Coupang, Inc.
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Q2 2024 Form 10-Q
7

Redeemable Noncontrolling Interests
Class A and Class B Common StockAdditional
Paid-in
Capital
Accumulated Other Comprehensive
Loss
Accumulated
Deficit
Noncontrolling Interests
Total Equity
(in millions)
SharesAmount
Balance as of December 31, 2023$15 1,791$ $8,489 $(17)$(4,383)$ $4,089 
Net (loss) income(25)— — — 5 (4)1 
Capital contributions from noncontrolling interest holders55 — — — — —  
Recognition of noncontrolling interest upon acquisition69 — — — — 10 10 
Foreign currency translation adjustments, net of tax— — — (105)— — (105)
Actuarial gain on defined severance benefits, net of tax— — — 1 — — 1 
Issuance of common stock upon exercise of stock options— — 1 — — — 1 
Issuance of common stock upon settlement of restricted stock units— 4— — — — —  
Equity-based compensation— — 88 — — — 88 
Balance as of March 31, 2024$114 1,795$ $8,578 $(121)$(4,378)$6 $4,085 
Net loss
(21)— — — (77)(7)(84)
Foreign currency translation adjustments, net of tax(1)— — (79)— — (79)
Actuarial gain on defined severance benefits, net of tax— — — 2 — — 2 
Issuance of common stock upon exercise of stock options— 1— — — — —  
Issuance of common stock upon settlement of restricted stock units— 4— — — — —  
Repurchase of Class A common stock— (10)— (178)— — — (178)
Equity-based compensation— — 109 — — — 109 
Balance as of June 30, 2024$92 1,790$ $8,509 $(198)$(4,455)$(1)$3,855 
The accompanying notes are an integral part of these condensed consolidated financial statements
Coupang, Inc.
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Q2 2024 Form 10-Q
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COUPANG, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited)
Six Months Ended June 30,
(in millions)
20242023
Operating activities
Net (loss) income$(129)$236 
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization201 130 
Provision for severance benefits90 76 
Equity-based compensation197 156 
Non-cash operating lease expense211 163 
Deferred income taxes103  
Other118 85 
Change in operating assets and liabilities, net of acquisition:
Accounts receivable, net23 41 
Inventories(163)18 
Other assets(132)8 
Accounts payable351 579 
Accrued expenses111 (28)
Other liabilities(105)(143)
Net cash provided by operating activities876 1,321 
Investing activities
Purchases of property and equipment(285)(472)
Proceeds from sale of property and equipment4 7 
Net cash acquired in acquisition68  
Other investing activities(82)(47)
Net cash used in investing activities(295)(512)
Financing activities
Proceeds from issuance of common stock, equity-based compensation plan1 5 
Repurchase of Class A common stock(178) 
Proceeds from short-term borrowings and long-term debt104 319 
Repayment of short-term borrowings and long-term debt(62)(37)
Other financing activities55 42 
Net cash (used in) provided by financing activities(80)329 
Effect of exchange rate changes on cash and cash equivalents, and restricted cash(304)(81)
Net increase in cash and cash equivalents, and restricted cash197 1,057 
Cash and cash equivalents, and restricted cash, as of beginning of period5,597 3,687 
Cash and cash equivalents, and restricted cash, as of end of period$5,794 $4,744 
The accompanying notes are an integral part of these condensed consolidated financial statements.
Coupang, Inc.
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Q2 2024 Form 10-Q
9


COUPANG, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)
1.     Basis of Presentation and Summary of Significant Accounting Policies
The accompanying unaudited condensed consolidated financial statements of Coupang, Inc. (“Coupang”) together with its consolidated subsidiaries (collectively, “we,” “us,” or “our”) have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (the “SEC”) regarding interim financial reporting. The preparation of condensed consolidated financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent liabilities at the date of the condensed consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods. We based our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results could differ materially from these estimates.
The unaudited interim financial information reflects all normal recurring adjustments that are, in the opinion of management, necessary for fair presentation of the results of the interim period. Certain information and note disclosures normally included in the annual consolidated financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. The unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in our 2023 Form 10-K.
Farfetch Acquisition
In January 2024, we acquired the business and assets of Farfetch Holdings plc (“Farfetch”), a leading global marketplace for the luxury fashion industry (the “Farfetch Acquisition”). Refer to “Note 11 - Business Combinations – Farfetch” for additional information.
Recent Accounting Pronouncements Adopted
In September 2022, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2022-04, “Supplier Finance Programs (Subtopic 405-50) - Disclosure of Supplier Finance Program Obligations.” The standard requires entities that use supplier finance programs to make disclosures about the key terms of the program, the balance sheet presentation of the related amounts and disclose the amounts outstanding, including providing a rollforward of such amounts. The adoption of the ASU resulted in incremental disclosures in our condensed consolidated financial statements, with the exception of the rollforward disclosure which will be effective prospectively for the year ended December 31, 2024.
Recent Accounting Pronouncements Yet To Be Adopted
In November 2023, the FASB issued ASU 2023-07, “Segment Reporting (Topic 280) - Improvements to Reportable Segment Disclosures.” The standard requires additional disclosures about an entities segments, primarily about significant segment expenses that are reported to the Chief Operating Decision Maker. Early adoption is allowed under the standard. We are evaluating the effect of adopting the ASU on our disclosures, which is effective beginning with the fiscal year ended December 31, 2024, and interim reporting beginning with the period ended March 31, 2025.
In December 2023, the FASB issued ASU 2023-09, “Income Taxes (Topic 740) - Improvements to Income Tax Disclosures.” The standard requires disclosure of specific categories of an entities income tax expenses and income taxes paid among other disclosures. Early adoption is allowed under the standard. We are evaluating the effect of adopting the ASU on our disclosures, which is effective beginning with the fiscal year ended December 31, 2025.
2.    Net Revenues
Details of total net revenues were as follows:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Net retail sales$5,779 $5,140 $11,674 $10,345 
Third-party merchant services1,374 563 2,421 1,024 
Other revenue170 135 342 269 
Total net revenues$7,323 $5,838 $14,437 $11,638 
This level of revenue disaggregation takes into consideration how the nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factors. Net retail sales are recognized from owned inventory product sales to consumers. Third-
Coupang, Inc.
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Q2 2024 Form 10-Q
10

party merchant services represent commissions, advertising, and delivery fees earned from merchants and restaurants that sell their products through our online businesses. Other revenue includes revenue earned from our Rocket WOW membership program and various other offerings.
Contract liabilities consist of payments in advance of delivery and customer loyalty credits, which are included in deferred revenue on the condensed consolidated balance sheets. We recognized revenue of $92 million and $90 million for the six months ended June 30, 2024 and 2023, respectively, primarily related to payments in advance of products and services delivered which were included in deferred revenue on the consolidated balance sheets as of the beginning of the respective years.
3.    Segment Reporting
We own and operate a retail business that primarily serves the Korean retail market along with other international markets. The Chief Operating Decision Maker (“CODM”) is our Chief Executive Officer. We have two operating and reportable segments: Product Commerce and Developing Offerings. These segments are based on how the CODM manages the business, allocates resources, makes operating decisions and evaluates operating performance.
Product Commerce primarily includes core Korean retail (owned inventory) and marketplace offerings (third-party merchants) and Rocket Fresh, our fresh grocery category offering, as well as advertising products associated with these offerings. Revenues from Product Commerce are derived primarily from online product sales of owned inventory to customers in Korea, commissions, and logistics and fulfillment fees earned from merchants that sell products through our mobile application and website, and from Rocket WOW membership.
Developing Offerings includes our more nascent offerings and services, including Coupang Eats, our restaurant ordering and delivery service in Korea, Coupang Play, our online content streaming service in Korea, fintech, our retail operations in Taiwan, as well as advertising products associated with these offerings and also includes Farfetch, our newly acquired global luxury fashion marketplace. Revenues from Developing Offerings are primarily generated from our luxury fashion marketplace through Farfetch, our online restaurant ordering and delivery services in Korea and retail operations in Taiwan.
Our segment operating performance measure is segment adjusted EBITDA. Segment adjusted EBITDA is defined as income (loss) before income taxes for a period before depreciation and amortization, equity-based compensation expense, interest expense, interest income, and other income (expense), net. Segment adjusted EBITDA also excludes impairments and other items that we do not believe are reflective of our ongoing operations.
We generally allocate operating expenses to the respective segments based on usage. The CODM does not evaluate segments using asset information and, accordingly, we do not report asset information by segment.
Results of operations for the reportable segments and reconciliation to income before income taxes is as follows:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Net revenues
Product Commerce$6,431 $5,682 $12,925 $11,340 
Developing Offerings892 156 1,512 298 
Total net revenues$7,323 $5,838 $14,437 $11,638 
Segment adjusted EBITDA
Product Commerce$530 $408 $997 $696 
Developing Offerings(200)(107)(386)(155)
Total segment adjusted EBITDA$330 $300 $611 $541 
Reconciling items:
Depreciation and amortization$(106)$(66)$(201)$(130)
Equity-based compensation(109)(86)(197)(156)
Acquisition and restructuring related costs(19) (77) 
Estimated KFTC administrative fine (see Note 10)
(121) (121) 
Interest expense(37)(13)(64)(21)
Interest income53 42 108 73 
Other income (expense), net12 (6)3 (11)
Income before income taxes$3 $171 $62 $295 
Note: Amounts may not foot due to rounding.
Coupang, Inc.
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Q2 2024 Form 10-Q
11

4.    Defined Severance Benefits
The following table provides the components of net periodic benefit costs and the portion of these costs charged to expense:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Current service costs$39 $34 $79 $68 
Interest cost4 3 8 7 
Amortization of:
Prior service credit1  1 1 
Net actuarial loss1  2  
Net periodic benefit cost$45 $37 $90 $76 
5.    Income Taxes
Our tax provision from income taxes for interim periods is determined using an estimate of our annual effective tax rate, adjusted for discrete items, if any, that are taken into account in the relevant period. Each quarter we update our estimate of the annual effective tax rate, and if our estimated tax rate changes, we make a cumulative adjustment. No income tax benefit was accrued for jurisdictions where we anticipate incurring a loss during the full fiscal year as the related deferred tax assets were fully offset by a valuation allowance. Our resulting effective tax rate differs from the applicable statutory rate, primarily due to tax credits, the inclusion of the global intangible low-taxed income (GILTI) provisions, the valuation allowance against deferred tax assets in loss making jurisdictions, and other permanent differences.
The increase in our effective tax rate for the three and six months ended June 30, 2024 is primarily due to the loss before income taxes incurred by Farfetch, with no offsetting tax benefit, the impact of the non-deductible estimated KFTC administrative fine (the “administrative fine”) discussed in “Note 10 - Commitments and Contingencies”, and the prospective impact of releasing the valuation allowance on our Korean deferred tax assets in the fourth quarter of 2023.
6.    Earnings per Share
Basic earnings per share is computed by dividing net (loss) income attributable to Coupang stockholders by the weighted-average number of shares of common stock outstanding during the period. Diluted earnings per share is computed by dividing net (loss) income attributable to Coupang stockholders by the weighted-average number of shares of common stock and potentially dilutive common stock outstanding during the period.
We have two classes of common stock outstanding, Class A common stock and Class B common stock (collectively “common stock”), with equal rights to dividends and income. Earnings per share attributable to Coupang stockholders are therefore the same for Class A and Class B common stock, both on an individual and combined basis.
Coupang, Inc.
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Q2 2024 Form 10-Q
12

The following table presents the calculation of basic and diluted earnings per share attributable to Coupang stockholders:
Three Months Ended June 30,Six Months Ended June 30,
(in millions, except per share amounts)
2024202320242023
Numerator:
Net (loss) income attributable to Coupang stockholders
$(77)$145 $(72)$236 
Denominator:
Weighted-average shares used in computing net (loss) income per share attributable to Class A and Class B common stockholders:
Basic1,789 1,780 1,791 1,777 
Dilutive effect of equity compensation awards 21  20 
Diluted1,789 1,800 1,791 1,797 
Earnings per share:
Basic$(0.04)$0.08 $(0.04)$0.13 
Diluted$(0.04)$0.08 $(0.04)$0.13 
Anti-dilutive shares34 4 28 5 
Note: Amounts may not foot due to rounding.
7.    Fair Value Measurement
Fair value represents the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. U.S. GAAP established a hierarchy framework to classify the fair value measurement into one of the three levels based on the observability of significant inputs to the measurement.
The following table summarizes our financial assets and financial liabilities that are measured at fair value on a recurring basis:
(in millions)
ClassificationMeasurement LevelJune 30, 2024December 31, 2023
Financial assets
Money market trustCash and cash equivalentsLevel 1$1,699 $1,582 
Money market fundCash and cash equivalentsLevel 1$755 $1,205 
Money market trustRestricted cashLevel 1$88 $86 
8.    Supplemental Financial Information
Supplemental Disclosure of Cash flow Information
Six Months Ended June 30,
(in millions)
20242023
Supplemental disclosure of cash flow information
Cash paid for the amount used to measure the operating lease liabilities$274 $211 
Operating lease assets obtained in exchange for lease obligations$663 $166 
Net increase to operating lease right-of-use assets resulting from remeasurements of lease obligations$43 $65 
Non-cash investing and financing activities
Increase in property and equipment-related accounts payable$47 $5 
Coupang, Inc.
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Q2 2024 Form 10-Q
13

The following table provides a reconciliation of cash, cash equivalents and restricted cash reported within the consolidated balance sheets that sum to the total of the same such amounts shown within the consolidated statements of cash flows.
(in millions)June 30, 2024December 31, 2023
Current assets
Cash and cash equivalents$5,536 $5,243 
Restricted cash
257 353 
Noncurrent assets
Restricted cash included in long-term leasehold deposits and other1 1 
Total cash, cash equivalents and restricted cash$5,794 $5,597 
Supplier Financing Arrangements
We have agreements with third-party financial institutions to facilitate participating vendors’ and suppliers’ ability to settle payment obligations from us to designated third-party financial institutions. Participating vendors and suppliers may, at their sole discretion, settle obligations prior to their scheduled due dates at a discounted price to the participating financial institutions. The invoices that have been confirmed as valid under the program require payment, in full, based on the original standard invoice terms. Confirmed invoices owed to financial institutions under these programs are included within accounts payable and were $443 million and $459 million as of June 30, 2024 and December 31, 2023, respectively. Coupang or the financial institutions may terminate the agreement upon giving notice.
Accumulated Other Comprehensive (Loss) Income
Accumulated other comprehensive loss includes all changes in equity during a period that have yet to be recognized in income. The major components are foreign currency translation adjustments and actuarial gains (losses) on our defined severance benefits. As of June 30, 2024 and December 31, 2023, the ending balance in accumulated other comprehensive (loss) income related to foreign currency translation adjustments was $(140) million and $44 million, respectively, and the amount related to actuarial losses on defined severance benefits was $(58) million and $(61) million, respectively.
Share Repurchase
In April 2024, we repurchased 10 million shares of our Class A common stock for $178 million in a private transaction.
9.    Short-term Borrowings and Long-term Debt
Revolving Credit Facility
In January 2024, our senior unsecured credit facility (the “Revolving Credit Facility”) was amended to extend the maturity date to February 2026 and to bring the aggregate principal amount to $875 million. The Revolving Credit Facility continues to provide us the right to request incremental commitments up to $1.25 billion, subject to customary conditions.
The Revolving Credit Facility contains customary affirmative and negative covenants, including certain financial covenants. The Revolving Credit Facility is guaranteed on a senior unsecured basis by all our material restricted subsidiaries, subject to customary exceptions.
Farfetch Term Loan
As part of the Farfetch Acquisition, our subsidiary assumed the then outstanding syndicated Term Loans (“Farfetch Term Loans”) under Farfetch’s existing Credit Agreement with certain banks and financial institutions of $575 million, inclusive of fees incurred and less $58 million we repurchased upon acquisition. Repayment of the Farfetch Term Loans is due in quarterly installments, of 0.25%, payable on the last business day of each fiscal quarter. The Farfetch Term Loans mature in October 2027, and early payment is permitted. The Term Loans bear interest at a rate equal to SOFR plus 6.25% per annum. As of June 30, 2024, $572 million was outstanding.
The Farfetch Term Loans contain customary affirmative covenants as well as customary negative covenants, including, but not limited to, restrictions on certain entities within Farfetch’s ability to incur additional debt, make investments, make distributions, dispose of assets, or enter into certain types of related party transactions. The loans are secured against specified assets of the Farfetch group and guaranteed by certain subsidiaries of Farfetch.
Our debt is recorded at amortized cost. The fair value is estimated using Level 2 inputs based on our current interest rate for similar types of borrowing arrangements. The carrying amount of debt approximates its fair value as of June 30, 2024 and December 31, 2023 due primarily to the interest rates approximating market interest rates.
Coupang, Inc.
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Q2 2024 Form 10-Q
14

We were in compliance with the covenants for each of our borrowings and debt agreements as of June 30, 2024.
10.    Commitments and Contingencies
Commitments
Unconditional purchase obligations include legally binding contracts with terms in excess of one year that are not reflected on the consolidated balance sheets. These contractual commitments primarily relate to technology related service contracts, fulfillment center construction contracts and software licenses. For contracts with variable terms, we do not estimate the total obligation beyond any minimum pricing as of the reporting date.
Legal Matters
From time to time, we may become party to litigation incidents and other legal proceedings, including regulatory proceedings, in the ordinary course of business. We assess the likelihood of any adverse judgments or outcomes with respect to these matters and determines loss contingency assessments on a gross basis after assessing the probability of incurrence of a loss and whether a loss is reasonably estimable. In addition, we consider other relevant factors that could impact our ability to reasonably estimate a loss. A determination of the amount of reserves required, if any, for these contingencies is made after analyzing each matter. Our reserves may change in the future due to new developments or changes in strategy in handling these matters. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of currently pending legal matters will not have a material adverse effect on our business, consolidated financial position, results of operations, or cash flows. Regardless of the outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of management resources, and other factors.
Litigation
On August 26, 2022, a putative class action was filed on behalf of all purchasers of Coupang Class A common stock pursuant and/or traceable to Coupang’s registration statement issued in connection with our initial public offering. Choi v. Coupang, Inc. et al was brought against Coupang, Inc., and certain of its former and current directors, current officers, and certain underwriters of the offering. The action was filed in the United States District Court for the Southern District of New York alleging inaccurate and misleading or omitted statements of material fact in Coupang's Registration Statement in violation of Sections 11, 12, and 15 of the Securities Act of 1933. The action was amended on May 22, 2023, and added allegations of securities fraud under Sections 10 and 20 of the Securities Exchange Act of 1934. The action seeks unspecified compensatory damages, attorneys’ fees, and reasonable costs and expenses. Between August and December 2023, three separate stockholders’ derivative actions were filed in the United States District Court for the Southern District of New York against certain of Coupang’s former and current directors and current officers. Coupang was named as a nominal defendant in the actions. These derivative actions purport to assert claims on behalf of Coupang and make substantially similar factual allegations to Choi v. Coupang, Inc. et al, bringing claims for, among other things, breach of fiduciary duty, unjust enrichment, and violations of securities laws. The actions seek compensatory damages, governance reforms, and other relief. We believe all the aforementioned actions are without merit and intend to vigorously defend against the aforementioned actions. A reasonable estimate of the amount of any possible loss or range of loss cannot be made at this time. Accordingly, we can provide no assurance as to the scope and outcome of this matter and no assurance as to whether our business, financial position, results of operations or cash flows will not be materially adversely affected.
Korea Fair Trade Commission Investigations
In June 2021, the Korea Fair Trade Commission (the “KFTC”) initiated an investigation into a potential violation of the Monopoly Regulation and Fair Trade Act, including alleged preferential treatments of private labelled products provided by our subsidiary, Coupang Private Label Brands. On June 12, 2024, the KFTC publicly announced that as a result of their investigation, our product search rankings violate Korean law; a regulatory finding subject to judicial review. The KFTC announced that it would impose an administrative fine on us and that it intends to direct us to take certain related corrective actions. We are waiting for the KFTC to issue its formal written decision and plan to appeal the KFTC’s decision with the Seoul High Court following the issuance of the KFTC’s formal written decision as we believe we have substantial defenses against the KFTC’s claims and we will defend against them. Payments of fines to the KFTC are not stayed during an appeal process. We accrued the estimated administrative fine in the second quarter of 2024, resulting in a charge, included within operating, general and administrative expenses, of approximately $121 million representing the administrative fine announced by the KFTC plus an estimate of additional fine amounts through June 2024.
The KFTC is also investigating us on other matters related to the alleged violations of certain KFTC regulations. We are diligently cooperating with these investigations, and actively defending our practices as appropriate.
Under Korean law, the issues addressed in the investigations can be resolved through civil, administrative, or criminal proceedings. The ultimate case resolution could include fines, orders to alter our processes or procedures, and criminal investigations or charges against individuals or us. We cannot reasonably estimate any penalties, loss or range of loss that may arise from these other KFTC Investigations, in excess of the amounts accrued. Accordingly, we can provide no assurance as to the scope and outcome of these
Coupang, Inc.
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Q2 2024 Form 10-Q
15

other matters and no assurance as to whether our business, financial position, results of operations or cash flows will not be materially adversely affected.
11.    Business Combinations – Farfetch
Farfetch Acquisition
On January 30, 2024 we completed the acquisition of Farfetch. We believe the acquisition will allow us to expand into luxury retail. We have accounted for this acquisition as a business combination. Total purchase consideration consisted of amounts previously funded to Farfetch under a loan prior to acquisition (the “Bridge Loan”) and required partial repayment of the Farfetch Term Loans at the close of the transaction.
(in millions)
Estimated Fair Value
Farfetch Term Loan repayment
$58 
Bridge Loan contribution
150 
Total purchase consideration
$208 
Purchase Price Allocation
We have estimated the preliminary fair value of assets acquired and liabilities assumed based on information currently available and will continue to adjust those estimates as additional information becomes available during the measurement period. The measurement period will end no later than one year from the acquisition date.
The following table summarizes the preliminary allocation of purchase consideration and the fair value of the assets acquired and liabilities assumed as of the acquisition date:
(in millions)
Estimated Fair Value
Assets acquired
Cash and cash equivalents
$126 
Accounts receivable, net
288 
Inventories
310 
Prepaids and other current assets
224 
Property and equipment, net
95 
Intangible assets
325 
Operating lease right-of-use assets
209 
Other non-current assets
227 
Liabilities assumed
Accounts payable
(505)
Other current liabilities
(169)
Long-term debt
(557)
Operating lease obligations
(214)
Other non-current liabilities
(177)
Net assets assumed
182 
Noncontrolling interests
(78)
Goodwill on acquisition
104 
Total consideration
$208 
The excess of purchase consideration over the fair value of net identifiable assets acquired and liabilities assumed was recorded as goodwill which is not deductible for tax purposes. Goodwill represents the future economic benefits we expect to achieve as a result of the acquisition, including the workforce of the acquired business as well as future operational and logistical cost efficiencies expected to be achieved. Goodwill was recorded in our Developing Offerings segment.
Coupang, Inc.
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Q2 2024 Form 10-Q
16

The identifiable intangible assets acquired were as follows:
(in millions, except years)
Weighted Average Useful Life
Estimated Fair Value
Brand trademarks
5 years$130 
Customer relationships
5 years34 
Supplier relationships
15 years61 
Developed technology
3 years38 
Brand licenses
8 years62 
Total intangible assets
$325 
The results of Farfetch included in our consolidated statement of operations since the closing of the acquisition were as follows:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024
Total net revenues
$460 $748 
Net loss
$(108)$(230)
Acquisition-related costs were recorded as operating expenses for the three months ended June 30, 2024 and were not material.
Supplemental Pro Forma Information (Unaudited)
The following financial information presents our results as if the acquisition of Farfetch had occurred on January 1, 2023:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Pro Forma Information
Total net revenues
$7,323 $6,409 $14,624 $12,767 
Net (loss) income
$(108)$24 $(228)$55 
These pro forma results are based on estimates and assumptions, which we believe are reasonable. They are illustrative only and are not the results that would have been achieved had the acquisition actually occurred on January 1, 2023, nor are they indicative of future results. The pro forma results include adjustments related to the business combination, including amortization of acquired intangibles, stock-based compensation, lease expense, and income taxes.
Coupang, Inc.
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Q2 2024 Form 10-Q
17

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our condensed consolidated financial statements and related notes appearing elsewhere in this Form 10-Q, as well as our audited consolidated financial statements included in our 2023 Form 10-K. This discussion, particularly information with respect to our future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, includes forward-looking statements that involve risks and uncertainties as described under the heading “Special Note Regarding Forward-Looking Statements” in this Form 10-Q. As a result of many factors, including, without limitation, those factors set forth in the “Risk Factors” section of our 2023 Form 10-K and the “Risk Factors” section of subsequent Quarterly Reports on Form 10-Q, our actual results or timing of certain events could differ materially from the results or timing described in, or implied by, these forward-looking statements. In the following discussion and analysis, amounts may not foot due to rounding.
Overview
Coupang provides retail, restaurant delivery, video streaming, and fintech services to customers around the world. Coupang’s mission is to revolutionize the everyday lives of its customers and create a world where people wonder, “How did I ever live without Coupang?” Headquartered in the United States, Coupang has operations and support services in geographies including South Korea, Taiwan, Singapore, China, India and Europe.
We believe that we are a preeminent retail destination because of our broad selection, low prices, and exceptional delivery and customer experience across our owned inventory selection as well as products offered by third-party merchants, in Korea. Our unique end-to-end integrated fulfillment, logistics, and technology network enables Rocket Delivery, which provides free, next-day delivery for orders placed anytime of the day, even seconds before midnight—across millions of products in Korea. Our structural advantages from complete end-to-end integration, investments in technology, and scale economies generate higher efficiencies that allow us to pass savings to customers in the form of lower prices. The capabilities we have built provide us with opportunities to expand into other offerings and geographies.
In January 2024 we acquired the business and assets of Farfetch, a leading global marketplace for the luxury fashion industry which connects customers with some of the world’s best luxury boutiques and brands.
Our segments reflect the way we evaluate our business performance and manage operations. See Note 3 — "Segment Reporting" to the condensed consolidated financial statements included elsewhere in Part I, Item 1 of this Quarterly Report on Form 10-Q.
Product Commerce primarily includes core Korean retail (owned inventory) and marketplace offerings (third-party merchants) and Rocket Fresh, our fresh grocery offering, as well as advertising products associated with these offerings. Revenues from Product Commerce are derived primarily from online product sales of owned inventory to customers in Korea, commissions, logistics and fulfillment fees earned from merchants that sell products through our mobile application and website, and from Rocket WOW membership.
Developing Offerings includes more nascent offerings and services, including Coupang Eats, our restaurant ordering and delivery service in Korea, Coupang Play, our online content streaming service in Korea, fintech, our retail operations in Taiwan, as well as advertising products associated with these offerings, and also includes Farfetch, our newly acquired global luxury fashion marketplace. Revenues from Developing Offerings are primarily generated from our global luxury fashion marketplace, online restaurant ordering and delivery services in Korea and retail operations in Taiwan.
Coupang, Inc.
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Q2 2024 Form 10-Q
18

Key Financial and Operating Highlights:
(in millions)
Three Months Ended June 30,% ChangeSix Months Ended June 30,% Change
20242023
2024(1)
2023
Total net revenues$7,323 $5,838 25 %$14,437 $11,638 24 %
Total net revenues, constant currency(2)
$7,617 30 %$15,013 29 %
Gross profit(3)
$2,142 $1,524 41 %$4,071 $2,944 38 %
Net (loss) income
$(105)$145 
NM(4)
$(129)$236 
NM(4)
Net (loss) income margin
(1.4)%2.5 %(0.9)%2.0 %
Adjusted EBITDA(2)
$330 $300 10 %$611 $541 13 %
Adjusted EBITDA margin(2)
4.5 %5.1 %4.2 %4.6 %
Net cash provided by operating activities
$664 $820 (19)%$876 $1,321 (34)%
Free cash flow(2)
$488 $450 %$595 $857 (31)%
Segment adjusted EBITDA:
Product Commerce$530 $408 30 %$997 $696 43 %
Developing Offerings$(200)$(107)87 %$(386)$(155)149 %
Trailing Twelve Months Ended June 30,% Change
(in millions)
20242023
Net cash provided by operating activities
$2,206 $1,960 13 %
Free cash flow(2)
$1,513 $1,096 38 %
(1)Includes results of operations of Farfetch from acquisition date, January 30, 2024.
(2)Total net revenues, constant currency; total net revenues growth, constant currency; adjusted EBITDA; adjusted EBITDA margin; and free cash flow are non-GAAP measures. See “Non-GAAP Financial Measures” and “Reconciliations of GAAP to Non-GAAP Measures” below for the reconciliation of the Non-GAAP measures with their comparable amounts prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”).
(3)Gross profit is calculated as total net revenues minus cost of sales.
(4)Non-meaningful
Key Business Metrics
Three Months Ended
(in millions, except net revenues per Product Commerce Active Customer)
June 30, 2024March 31, 2024December 31, 2023September 30, 2023June 30, 2023
Net revenues per Product Commerce Active Customer
$296 $302 $302 $296 $293 
Product Commerce Active Customers
21.7 21.5 20.8 20.2 19.4 
Net Revenues per Product Commerce Active Customer
Net revenues per Product Commerce Active Customer is the total Product Commerce net revenues generated in a period divided by the total number of Product Commerce Active Customers in that period. A key driver of growth is increasing the frequency and the level of spend of customers who are shopping on our Product Commerce apps or websites. We therefore view net revenues per Product Commerce Active Customer as a key indicator of engagement and retention of our customers and our ability to drive future revenue growth, though there may be a short-term dilutive impact when a large number of new Product Commerce active customers are added in a recent period.
Product Commerce Active Customers
As of the last date of each reported period, we determine our number of Product Commerce Active Customers by counting the total number of individual customers who have ordered at least once directly from our Product Commerce apps or websites during the relevant period. A customer is anyone who has created an account on our apps or websites, identified by a unique email address. The change in Product Commerce Active Customers in a reported period captures both the inflow of new customers as well as the outflow of existing customers who have not made a purchase in the period. We view the number of Product Commerce Active Customers as an indicator of future growth in our net revenue, the reach of our network, the awareness of our brand, and the engagement of our customers.
Coupang, Inc.
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Q2 2024 Form 10-Q
19

Non-GAAP Financial Measures
We report our financial results in accordance with U.S. GAAP. However, management believes that certain non-GAAP financial measures provide investors with additional useful information in evaluating our performance. These non-GAAP financial measures may be different than similarly titled measures used by other companies.
Our non-GAAP financial measures should not be considered in isolation from, or as substitutes for, financial information prepared in accordance with U.S. GAAP. Non-GAAP measures have limitations in that they do not reflect all the amounts associated with our results of operations as determined in accordance with U.S. GAAP. These measures should only be used to evaluate our results of operations in conjunction with the corresponding U.S. GAAP measures.
Non-GAAP MeasureDefinitionHow We Use The Measure
Free Cash Flow• Cash flow from operations
Less: purchases of property and equipment,
Plus: proceeds from sale of property and equipment.
• Provides information to management and investors about the amount of cash generated from our ongoing operations that, after purchases and sales of property and equipment, can be used for strategic initiatives, including investing in our business and strengthening our balance sheet, including paying down debt, and paying dividends to stockholders.
Adjusted EBITDA• Net income (loss), excluding the effects of:
- depreciation and amortization,
- interest expense,
- interest income,
- other income (expense), net,
- income tax expense (benefit),
- equity-based compensation,
- impairments, and
- other items not reflective of our ongoing operations.
• Provides information to management to evaluate and assess our performance and allocate internal resources.

• We believe Adjusted EBITDA and Adjusted EBITDA Margin are frequently used by investors and other interested parties in evaluating companies in the retail industry for period-to-period comparisons as they remove the impact of certain items that are not representative of our ongoing business, such as material non-cash items, acquisition-related transaction and restructuring costs, significant costs related to certain non-ordinary course legal and regulatory matters, and certain variable charges.
Adjusted EBITDA Margin• Adjusted EBITDA as a percentage of total net revenues.
Constant Currency Revenue• Constant currency information compares results between periods as if exchange rates had remained constant.
• We define constant currency revenue as total revenue excluding the effect of foreign exchange rate movements, and use it to determine the constant currency revenue growth on a comparative basis.
• Constant currency revenue is calculated by translating current period revenues using the prior period exchange rate.
• The effect of currency exchange rates on our business is an important factor in understanding period-to-period comparisons. Our financial reporting currency is the U.S. dollar (“USD”) and changes in foreign exchange rates can significantly affect our reported results and consolidated trends. For example, our business generates sales predominantly in Korean Won (“KRW”), which are favorably affected as the USD weakens relative to the KRW, and unfavorably affected as the USD strengthens relative to the KRW.

• We use constant currency revenue and constant currency revenue growth for financial and operational decision-making and as a means to evaluate comparisons between periods. We believe the presentation of our results on a constant currency basis in addition to U.S. GAAP results helps improve the ability to understand our performance because they exclude the effects of foreign currency volatility that are not indicative of our actual results of operations.
Constant Currency Revenue Growth• Constant currency revenue growth (as a percentage) is calculated by determining the increase in current period revenue over prior period revenue, where current period foreign currency revenue is translated using prior period exchange rates.
Coupang, Inc.
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Q2 2024 Form 10-Q
20

Reconciliation of GAAP to Non-GAAP Measures
Free Cash Flow
Three Months Ended June 30,Six Months Ended June 30,Trailing Twelve Months Ended June 30,
(in millions)
202420232024202320242023
Net cash provided by operating activities
$664 $820 $876 $1,321 $2,206 $1,960 
Adjustments:
Purchases of land and buildings(33)(271)(43)(299)(118)(477)
Purchases of equipment(145)(105)(242)(173)(591)(400)
Total purchases of property and equipment(178)(376)(285)(472)(709)(876)
Proceeds from sale of property and equipment16 13 
Total adjustments$(176)$(370)$(281)$(465)$(693)$(864)
Free cash flow$488 $450 $595 $857 $1,513 $1,096 
Net cash used in investing activities$(178)$(429)$(295)$(512)$(710)$(931)
Net cash (used in) provided by financing activities
$(132)$251 $(80)$329 $(210)$495 
Adjusted EBITDA and Adjusted EBITDA Margin
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Total net revenues$7,323 $5,838 $14,437 $11,638 
Net (loss) income
(105)145 (129)236 
Net (loss) income margin
(1.4)%2.5 %(0.9)%2.0 %
Adjustments:
Depreciation and amortization106 66 201 130 
Interest expense37 13 64 21 
Interest income(53)(42)(108)(73)
Income tax expense108 26 191 59 
Other income (expense), net
(12)(3)11 
Acquisition and restructuring related costs
19 — 77 — 
Estimated KFTC administrative fine
121 — 121 — 
Equity-based compensation109 86 197 156 
Adjusted EBITDA$330 $300 $611 $541 
Adjusted EBITDA margin4.5 %5.1 %4.2 %4.6 %

Coupang, Inc.
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Q2 2024 Form 10-Q
21

Constant Currency Revenue and Constant Currency Revenue Growth
Three Months Ended June 30,Year over Year Growth
20242023
(in millions)
As ReportedExchange Rate EffectConstant Currency BasisAs ReportedAs ReportedConstant Currency Basis
Consolidated
Net retail sales$5,779 $239 $6,018 $5,140 12 %17 %
Net other revenue1,544 55 1,599 698 121 %129 %
Total net revenues$7,323 $294 $7,617 $5,838 25 %30 %
Net Revenues by Segment
Product Commerce$6,431 $275 $6,706 $5,682 13 %18 %
Developing Offerings892 18 910 156 472 %483 %
Total net revenues$7,323 $294 $7,617 $5,838 25 %30 %


Six Months Ended June 30,Year over Year Growth
20242023
(in millions)
As ReportedExchange Rate EffectConstant Currency BasisAs ReportedAs ReportedConstant Currency Basis
Consolidated
Net retail sales$11,674 $477 $12,151 $10,345 13 %17 %
Net other revenue2,763 99 2,862 1,293 114 %121 %
Total net revenues$14,437 $576 $15,013 $11,638 24 %29 %
Net Revenues by Segment
Product Commerce$12,925 $544 $13,469 $11,340 14 %19 %
Developing Offerings1,512 32 1,544 298 407 %418 %
Total net revenues$14,437 $576 $15,013 $11,638 24 %29 %
Coupang, Inc.
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Q2 2024 Form 10-Q
22

Results of Operations
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
20242023% Change
2024(1)
2023% Change
Net retail sales$5,779 $5,140 12 %$11,674 $10,345 13 %
Net other revenue1,544 698 121 %2,763 1,293 114 %
Total net revenues7,323 5,838 25 %14,437 11,638 24 %
Cost of sales5,181 4,314 20 %10,366 8,695 19 %
Operating, general and administrative2,167 1,376 57 %4,056 2,689 51 %
Total operating cost and expenses7,348 5,690 29 %14,422 11,384 27 %
Operating (loss) income(25)148 
NM(2)
15 254 (94)%
Interest income53 42 26 %108 73 48 %
Interest expense(37)(13)185 %(64)(21)205 %
Other income (expense), net12 (6)
NM(2)
(11)
NM(2)
Income before income taxes3 171 (98)%62 295 (79)%
Income tax expense108 26 315 %191 59 224 %
Net (loss) income$(105)$145 
NM(2)
$(129)$236 
NM(2)
(1)Includes results of operations of Farfetch from acquisition date, January 30, 2024.
(2)Non-meaningful
Total Net Revenues
We categorize our total net revenues as (1) net retail sales and (2) net other revenue. Total net revenues incorporate reductions for estimated returns, promotional discounts, and earned loyalty rewards and exclude amounts collected on behalf of third parties, such as value added taxes. We periodically provide customers with promotional discounts to retail prices, such as percentage discounts and other similar offers, to incentivize increased customer spending and loyalty. These promotional discounts are discretionary and are reflected as reductions to the selling price and revenue recognized on each corresponding transaction. Loyalty rewards are offered as part of revenue transactions to all retail customers in Korea, whereby rewards are earned as a percentage of each purchase, for the customer to apply towards the purchase price of a future transaction. We defer a portion of revenue from each originating transaction, based on the estimated standalone selling price of the loyalty reward earned, and then recognize the revenue as the loyalty reward is redeemed in a future transaction, or when they expire. The amount of the deferred revenue related to these loyalty rewards is not material.
Three Months Ended June 30,% ChangeSix Months Ended June 30,% Change
(in millions)
20242023As ReportedConstant Currency20242023As ReportedConstant Currency
Net retail sales$5,779 $5,140 12 %17 %$11,674 $10,345 13 %17 %
Net other revenue1,544 698 121 %129 %2,763 1,293 114 %121 %
Total net revenues$7,323 $5,838 25 %30 %$14,437 $11,638 24 %29 %
Net retail sales represent the majority of our total net revenues which we earn from online product sales of our owned inventory to customers. Net other revenue includes revenue from commissions earned from merchants that sell their products through our apps or websites. We are not the merchant of record in these transactions, nor do we take possession of the related inventory. Net other revenue also includes consideration from online restaurant ordering and delivery services performed by us, as well as advertising services provided on our apps or websites. We also earn subscription revenue from memberships to our Rocket WOW membership program, which is also included in net other revenue.
Fulfillment and Logistics by Coupang (“FLC”) is a Product Commerce offering that enables participating merchants to leverage our end-to-end integrated logistics and fulfillment network. Prior to the second quarter of 2023 contract terms with FLC merchants resulted in the transfer of control of the merchants’ products to us and Coupang is the seller of record in these transactions, whereby revenue is recorded on a gross basis (principal). Beginning in the second quarter of 2023, we changed the FLC program and related contracts with merchants, streamlining the overall process for merchants and us. As a result of these changes, control of these products is no longer transferred to the Company prior to sales. The change impacted how we recognize a portion of our revenue, from a gross basis (principal) to a net basis (agent). As of the end of the second quarter of 2023, the previous contract terms had expired, after which commissions and logistics and fulfillment fees earned from FLC merchants under the new contracts are recorded in net other revenue.
Coupang, Inc.
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Q2 2024 Form 10-Q
23

The following table presents our total net revenues by segment.
Three Months Ended June 30,% ChangeSix Months Ended June 30,% Change
(in millions)
20242023As ReportedConstant Currency20242023As ReportedConstant Currency
Product Commerce$6,431 $5,682 13 %18 %$12,925 $11,340 14 %19 %
Developing Offerings892 156 472 %483 %1,512 298 407 %418 %
Total net revenues$7,323 $5,838 25 %30 %$14,437 $11,638 24 %29 %
The increase in Product Commerce for the three and six months ended June 30, 2024 is due to increased customer engagement within and across more product categories, as well as year over year growth in total net revenues per Product Commerce Active Customer excluding effects of foreign exchange rate, and our Product Commerce Active Customers. The growth rate was partially reduced by the net revenue impact of our transition of FLC merchants to new contracts now recognized on a net basis.
The increase in Developing Offerings for the three and six months ended June 30, 2024 is primarily due to $460 million and $748 million, respectively, of incremental revenues from our acquisition of Farfetch in the first quarter of 2024, and our growth initiatives in Taiwan and Eats.
Cost of Sales
Cost of sales primarily consists of the purchase price of products sold directly to customers where we record revenue gross, and includes logistics costs. Inbound shipping and handling costs to receive products from suppliers are included in inventory and recognized in cost of sales as products are sold. Additionally, cost of sales includes outbound shipping and logistics related expenses, delivery costs from our restaurant delivery business, and depreciation and amortization expense.
The increase for the three and six months ended June 30, 2024 primarily reflects higher volume from increased sales and customer demand as well as from the acquisition of Farfetch. Cost of sales as a percentage of revenue decreased from 73.9% and 74.7% for the three and six months ended June 30, 2023 to 70.7% and 71.8% for the three and six months ended June 30, 2024, primarily due to further operational efficiencies, continued supply chain optimization, and an increased percentage of revenues earned from higher margin revenue categories and offerings. Cost of sales as a percentage of revenue also benefited from the inclusion of Farfetch, which operates with a higher gross profit margin and generated gross profit of $203 million and $325 million for the three and six months ended June 30, 2024, respectively. These benefits were partially offset by the impacts from our other growth initiatives in developing offerings, such as Taiwan and Eats.
Operating, General and Administrative Expenses
Operating, general and administrative expenses include all our operating costs excluding cost of sales, as described above. More specifically, these expenses include costs incurred in operating and staffing our fulfillment centers (including costs attributed to receiving, inspecting, picking, packaging, and preparing customer orders), customer service-related costs, payment processing fees, costs related to the design, execution, and maintenance of our technology infrastructure and online offerings, advertising costs, general corporate function costs, and depreciation and amortization expense.
The increase for the three and six months ended June 30, 2024 primarily reflects increases in fulfillment costs due to growth in our business, the estimated administrative fine, and Farfetch operating costs, including restructuring and acquisition-related costs of $19 million and $77 million, respectively. These expenses as a percentage of revenue increased from 23.6% and 23.1% for the three and six months ended June 30, 2023 to 29.6% and 28.1% for the three and six months ended June 30, 2024 primarily due to the inclusion of Farfetch, which operates with a higher expense margin, the impact of the estimated administrative fine, and decreased revenues from the transition to the new FLC contracts beginning in the second quarter of 2023.
Interest Income
Interest income primarily consists of interest earned on our deposits held with financial institutions.
Interest income for the three and six months ended June 30, 2024 increased $11 million and $35 million compared to the prior year periods, primarily due to higher interest rates combined with higher average cash balances.
Income Tax Expense
We are subject to income taxes predominantly in Korea, as well as in the United States and other foreign jurisdictions in which we do business. Foreign jurisdictions have different statutory tax rates than those in the United States. Additionally, certain of our foreign earnings may also be taxable in the United States. Accordingly, our effective tax rate is subject to significant variation and can vary based on the amount of pre-tax income or loss, the relative proportion of foreign to domestic income, use of tax credits and changes in the valuation of our deferred tax assets and liabilities. Beginning in 2022, the Tax Cuts and Jobs Act, as currently
Coupang, Inc.
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Q2 2024 Form 10-Q
24

enacted, requires taxpayers to capitalize research and development expenses with amortization periods over five and fifteen years, which has and is expected to continue to increase the amount of our global intangible low-taxed income (GILTI) inclusion.
The increase in our effective tax rate for the three and six months ended June 30, 2024 is primarily due to the loss before income taxes incurred by Farfetch with no offsetting tax benefit, the impact of the non-deductible estimated administrative fine, and the prospective impact of releasing the valuation allowance on our Korean deferred tax assets in the fourth quarter of 2023.
Our effective rates for the three and six months ended June 30, 2024 and 2023 differed from the federal statutory rate due to the impact of valuation allowances on our deferred tax assets, and tax credits used for the period, the impact of the estimated administrative fine, and the mix of our income before income taxes generated across the various jurisdictions in which we operate, including the impact of international provisions of the Tax Cuts and Jobs Act and permanent differences from non-deductible expenses. We expect that our effective tax rate in future periods will continue to differ significantly from the applicable statutory rate.
Segment adjusted EBITDA
The operating performance measure of each segment is segment adjusted EBITDA. Segment adjusted EBITDA is defined as income (loss) before income taxes for a period before depreciation and amortization, interest expense, interest income, income tax expense (benefit), other income (expense), net, equity-based compensation, impairments, and other items that we do not believe are reflective of our ongoing operations associated with our segments.
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
20242023% Change20242023% Change
Product Commerce$530 $408 30 %$997 $696 43 %
Developing Offerings(200)(107)87 %(386)(155)149 %
Consolidated adjusted EBITDA$330 $300 10 %$611 $541 13 %
The improvement for the three and six months ended June 30, 2024 in Product Commerce segment adjusted EBITDA was primarily due to an increase in net revenues, further operational efficiencies, improvements from supply chain optimization, and an increased percentage of revenues earned from higher margin revenue categories and offerings.
The increased loss for the three and six months ended June 30, 2024 in Developing Offerings adjusted EBITDA was the result of the increased investments in our Eats and Taiwan offerings, higher content costs for our Coupang Play offering and $31 million and $62 million, respectively, incremental adjusted EBITDA losses from Farfetch, which was acquired during the first quarter of 2024.
Liquidity and Capital Resources
Liquidity
Liquidity is a measure of our ability to access sufficient cash flows to meet the short-term and long-term cash requirements of our business operations. Our primary sources of liquidity are cash on hand, supplemented through various debt financing arrangements and sales of our equity securities. We had total cash, cash equivalents and restricted cash of $5.8 billion as of June 30, 2024, of which $4.7 billion was held by foreign subsidiaries, primarily in Korea, and may not be freely transferable to the U.S. due to local laws or other restrictions. Additionally, we have $875 million available under our revolving credit facility as described below.
The ability of certain subsidiaries to transfer funds or pay dividends to Coupang, Inc. is also restricted due to terms which require the subsidiaries to meet certain financial covenants, including requirements to maintain a positive net equity balance or having current period income.
As of June 30, 2024 and December 31, 2023, we had equity of $3.9 billion and $4.1 billion, respectively. We may incur losses in the future. We expect that our investment into our growth strategy will continue to be significant, particularly with respect to our Developing Offerings segment, which will continue to focus on our newer offerings and entrance into new geographies, as well as overall expansion of our fulfillment, logistics, and technology capabilities. As part of this expansion to fulfill anticipated future customer demand and continuation to expand services, we plan to acquire and build new fulfillment centers. We have entered into various new construction contracts for capital projects which are expected to be completed over the next two years. These contracts have remaining capital expenditures commitments of $434 million as of June 30, 2024. We expect that our future expenditures for both infrastructure and workforce-related costs will exceed several billion dollars over the next several years.
Coupang, Inc.
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Q2 2024 Form 10-Q
25

Changes in our cash flows were as follows:
Six Months Ended June 30,
(in millions)
20242023Change
Net cash provided by operating activities$876 $1,321 $(445)
Net cash used in investing activities(295)(512)217 
Net cash (used in) provided by financing activities
(80)329 (409)
Operating Activities
Six Months Ended June 30,
(in millions)
20242023Change
Net (loss) income$(129)$236 $(365)
Adjustments to reconcile net (loss) income to net cash provided by operating activities
920 610 310 
Change in operating assets and liabilities
85 475 (390)
Net cash provided by operating activities$876 $1,321 $(445)
The year-over-year change in operating cash flow was driven by a $365 million decrease in net income, which resulted in a net loss for the current period. Cash provided by operating activities was also impacted by the changes in operating assets and liabilities, including $140 million from other assets and $228 million from accounts payable primarily as a result of improved payment terms, primarily with certain large, multi-national suppliers which occurred in 2023, and $181 million from inventories primarily from the implementation of the FLC program in the prior year, partially offset by the non-cash estimated administrative fine accrued during the quarter.
Investing Activities
The decrease in cash outflow was mainly driven by a $187 million decrease in purchases of property and equipment and by the net cash acquired in the acquisition of Farfetch in exchange for the noncash contribution of the outstanding bridge loan. This was partially offset by the additional $75 million bridge loan made to Farfetch prior to the closing of the acquisition
Financing Activities
The cash outflow was primarily driven by a $215 million decrease in proceeds from debt and short-term borrowings, and the repurchase of 10 million shares of our Class A common stock for $178 million.
We believe that our sources of liquidity will be sufficient to meet our anticipated cash requirements for at least the next 12 months. However, we may need additional cash resources in the future if we find and pursue opportunities for investment, acquisition, strategic cooperation, or other similar actions, which may include investing in technology, our logistics and fulfillment infrastructure, or related talent. If we determine that our cash requirements exceed our amounts of cash on hand or if we decide to further optimize our capital structure, we may seek to issue additional debt or equity securities or obtain credit facilities or other sources of financing. This financing may not be available on favorable terms, or at all.
Capital Resources
We have entered into material unconditional purchase obligations. These contractual commitments primarily relate to technology related service contracts, fulfillment center construction contracts and software licenses. We generally enter into term loan facility agreements to finance the acquisition of property or construction of our fulfillment centers. These agreements may require that we provide for collateral equal to or greater than the amount borrowed under the arrangement. As we continue to build additional fulfillment centers, we expect our borrowings under debt financing arrangements to continue to increase.
Refer to Note 13 — "Commitments and Contingencies" of our consolidated financial statements in Part II, Item 8 of our 2023 Form 10-K for disclosure of our minimum contractual commitments. As part of the acquisition of Farfetch, we have a technology related service contract with minimum payments of $170 million covering services through 2027, and a license arrangement with minimum guarantees of approximately $290 million which are to be paid over 9 years.
Our short-term and long-term borrowings generally include lines of credit with financial institutions available to be drawn upon for general operating purposes.
Coupang, Inc.
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Q2 2024 Form 10-Q
26

Revolving Credit Facility
In January 2024, our senior unsecured credit facility (“the Revolving Credit Facility”) was amended to extend the maturity date to February 2026 and to bring the aggregate principal amount to $875 million. The Revolving Credit Facility continues to provide us the right to request incremental commitments up to $1.25 billion, subject to customary conditions.
Refer to Note 12 — "Short-Term Borrowings and Long-Term Debt" of our consolidated financial statements in Part II, Item 8 of our 2023 Form 10-K for disclosure of our debt obligations and collateral.
Farfetch Acquisition
On January 31, 2024, we completed the acquisition of the business and assets of Farfetch, a leading global marketplace for the luxury fashion industry. In advance of the acquisition, our subsidiary provided $150 million to Farfetch under a bridge loan which was contributed towards the Farfetch Acquisition.
As part of the Farfetch Acquisition, a subsidiary of the Company assumed the then outstanding syndicated Term Loans under Farfetch’s existing Credit Agreement with certain banks and financial institutions of $575 million, inclusive of fees incurred and less $58 million we repurchased upon acquisition. The Farfetch Term Loans are due in quarterly installments, of 0.25%, payable on the last business day of each fiscal quarter. The Farfetch Term Loans mature in October 2027, and early repayment is permitted. The Term Loans bear interest at a rate equal to SOFR plus 6.25% per annum.
The Term Loans contain customary affirmative covenants as well as customary negative covenants, including, but not limited to, restrictions on certain entities within Farfetch’s ability to incur additional debt, make investments, make distributions, dispose of assets, or enter into certain types of related party transactions. The loans are secured against specified assets of the Farfetch group and guaranteed by certain subsidiaries of Farfetch.
Critical Accounting Policies and Estimates
We prepare our financial statements in accordance with U.S. GAAP. Preparing these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses, and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Our actual results could differ from these estimates. For a discussion of our critical accounting policies and estimates, refer to the section entitled “Critical Accounting Policies and Estimates” in our 2023 Form 10-K.
Other significant accounting policies are also discussed in Note 1 — “Description of Business and Summary of Significant Accounting Policies” to the consolidated financial statements in Part II, Item 8 of our 2023 Form 10-K.
Recently Adopted Accounting Pronouncements
See Note 1 — "Basis of Presentation and Summary of Significant Accounting Policies" to the condensed consolidated financial statements included elsewhere in Part I, Item 1 of this Quarterly Report on Form 10-Q.
Coupang, Inc.
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Q2 2024 Form 10-Q
27

Item 3. Quantitative and Qualitative Disclosures about Market Risk
In addition to the risks inherent in our operations, we are exposed to market risks in the ordinary course of our business. Market risk represents the risk of loss that may impact our financial position due to adverse changes in financial market prices and rates. Our market risk exposure is primarily the result of fluctuations in interest rates, foreign currency, and credit.
Interest Rate Risk
As of June 30, 2024, we had cash, cash equivalents, and restricted cash of $5.8 billion. Interest-earning instruments carry a degree of interest rate risk. Our interest rate risk arises primarily from our variable rate debt as well as our undrawn revolving credit facilities. Borrowings issued at variable rates expose us to variability in cash flows. We are a party to interest rate swap agreements to reduce some of our exposure to interest rate volatility of certain term loans. Our policy, in the management of interest rate risk, is to structure a reasonable balance between fixed and floating rate financial instruments as well as our cash and cash equivalents and any short-term investments we may hold. The balance struck by our management is dependent on prevailing interest rate markets at any point in time.
Our borrowings generally include lines of credit with financial institutions, some of which carry variable interest rates, and the Farfetch Term Loans which carries a variable interest rate. As of June 30, 2024, there was no balances outstanding on our revolving credit facility and $572 million outstanding on the Farfetch Term Loans. Any future borrowings incurred under the 2021 revolving credit facility would accrue interest at rates subject to current market conditions.
Foreign Currency Risk
We have accounts on our foreign subsidiaries’ ledgers, which are maintained in the respective subsidiary’s local currency and translated into USD for reporting of our consolidated financial statements. As a result, we are exposed to fluctuations in the exchange rates of various currencies against the USD and other currencies, including the KRW.
Transactional
We generate the majority of our revenue from customers within Korea. Typically, we aim to align costs with revenue denominated in the same currency, but we are not always able to do so. As a result of the geographic spread of our operations and due to our reliance on certain products and services priced in currencies other than KRW, our business, results of operations, and financial condition have been and will continue to be impacted by the volatility of the KRW against foreign currencies.
Translational
Coupang, Inc.’s functional currency and reporting currency is the USD. The local and functional currency for our Korean subsidiary, Coupang Corp., which is our primary operating subsidiary, is the KRW. The other subsidiaries predominantly utilize their local currencies as their functional currencies. Assets and liabilities of each subsidiary are translated into USD at the exchange rate in effect at the end of each period. Revenue and expenses for these subsidiaries are translated into USD using average rates that approximate those in effect during the period. Consequently, increases or decreases in the value of the USD affect the value of these items with respect to the non-USD-denominated businesses in the consolidated financial statements, even if their value has not changed in their original currency. For example, a stronger USD will reduce the reported results of operations of non-USD-denominated businesses and conversely a weaker USD will increase the reported results of operations of non-USD-denominated businesses. An assumed hypothetical 10% adverse change in average exchange rates used to translate foreign currencies to USD would have resulted in a decline in total net revenues of approximately $652 million and $1.3 billion and an immaterial impact in net income for the three and six months ended June 30, 2024, respectively.
At this time, we do not, but we may in the future, enter into derivatives or other financial instruments in an attempt to hedge our foreign currency risk. It is difficult to predict the impact hedging activities would have on our results of operations.
Credit Risk
Our cash and cash equivalents, deposits, and loans with banks and financial institutions are potentially subject to concentration of credit risk. We place cash and cash equivalents with financial institutions that management believes are of high credit quality. The degree of credit risk will vary based on many factors, including the duration of the transaction and the contractual terms of the agreement. As appropriate, management evaluates and approves credit standards and oversees the credit risk management function related to investments.
Coupang, Inc.
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Q2 2024 Form 10-Q
28

Item 4. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
As of June 30, 2024, our disclosure controls and procedures (as defined in rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) were evaluated, under the supervision and with the participation of our Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), to assess whether they are effective in providing reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is accumulated and communicated to our management, including our CEO and CFO, as appropriate, to allow timely decisions regarding required disclosure and to provide reasonable assurance that such information is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms.
Based on this evaluation, and subject to the below exclusion, our CEO and CFO have concluded that, as of June 30, 2024, our disclosure controls and procedures were effective at a reasonable assurance level.
In accordance with the interpretative guidance issued by the SEC staff, companies are allowed to exclude acquired businesses from the assessment of internal control over financial reporting during the first year after completion of an acquisition and the disclosure controls and procedures of the acquired entity that are subsumed in the internal control over financial reporting from the assessment of disclosure controls and procedures. Based on this guidance, our assessment of the effectiveness of the Company’s disclosure controls and procedures as of June 30, 2024 excluded the portion of disclosure controls and procedures that are subsumed by internal control over financial reporting of Farfetch. The Company completed the acquisition of Farfetch on January 30, 2024. Farfetch, excluding the effects of purchase accounting, represented 9% and 5% of the Company’s consolidated total assets and consolidated total revenues, respectively, as of and for the six months ended June 30, 2024.
Material Weakness in Internal Control over Financial Reporting of Farfetch
A material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of our consolidated financial statements will not be prevented or detected on a timely basis. Farfetch disclosed the existence of material weaknesses in its internal control over financial reporting in Item 15 of its Annual Report on Form 20-F for the year ended December 31, 2022.
The unremediated material weakness identified and disclosed by Farfetch related to the operating effectiveness of certain business process and information technology controls in the New Guards business. We are in the process of reviewing the operations of Farfetch and implementing Coupang’s internal control structure over the acquired operations. While we did not include Farfetch in our assessment of internal control over financial reporting as of June 30, 2024, we determined the material weakness previously disclosed by Farfetch was not fully remediated as of June 30, 2024 and could result in a material misstatement of our annual or interim consolidated financial statements that will not be prevented or detected on a timely basis. We are actively engaged in the remediation efforts.
Changes in Internal Control over Financial Reporting
We are taking actions to remediate the material weakness relating to the New Guards business. There was no change in our internal control over financial reporting that occurred during the quarter ended June 30, 2024, that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
Limitations on Effectiveness of Controls and Procedures
Our management, including our CEO and CFO, does not expect that our disclosure controls and procedures or our internal control over financial reporting will prevent all errors and all fraud. A control system, no matter how well designed and operated, can provide only reasonable assurance that the objectives of the control system are met. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected.
Coupang, Inc.
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Q2 2024 Form 10-Q
29

Part II.   Other Information
Item 1. Legal Proceedings
The information set forth under Note 10 — "Commitments and Contingencies" in our accompanying notes to the condensed consolidated financial statements under the caption “Legal Matters” is incorporated herein by reference.
Item 1A.   Risk Factors
Investing in our securities involves a high degree of risk. You should consider and read carefully all of the risks and uncertainties disclosed in Part 1, Item 1A, under the caption “Risk Factors,” of our 2023 Form 10-K which risks could materially and adversely affect our business, results of operations, financial condition, and liquidity. No material change in the risk factors discussed in such Form 10-K has occurred. Such risk factors may not be the only ones that we face because our business operations could also be affected by additional factors that are not presently known to us or that we currently consider to be immaterial to our operations. Our business operations could also be affected by additional factors that apply to all companies operating globally.
Item 2.   Unregistered Sales of Equity Securities and Use of Proceeds
The following table provides information regarding our purchase of Class A Common Stock during the three months ended June 30, 2024:
Period
Total Number of Shares Purchased (1)
Average Price Paid per Share
Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs
Approximate Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs
April 1, 2024 - April 30, 202410,000,000 $17.79 — $— 
May 1, 2024 - May 31, 2024— $— — — 
June 1, 2024 - June 30, 2024— $— — — 
Total10,000,000 $17.79  $ 
(1)In April 2024, we repurchased 10 million shares of our Class A common stock for $178 million in a private transaction.
Item 3.   Defaults Upon Senior Securities
None.
Item 4. Mine Safety Disclosures
Not applicable.
Item 5. Other Information
c) Trading Plans
During the quarter ended June 30, 2024, no director or Section 16 officer adopted or terminated any Rule 10b5-1 trading arrangements or non-Rule 10b5-1 trading arrangements.
Coupang, Inc.
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Q2 2024 Form 10-Q
30

Item 6. Exhibits
Exhibit Number
Description of ExhibitProvided HerewithIncorporated by Reference
FormFile No.ExhibitFiling Date
3.110-Q
001-40115
3.1November 12, 2021
3.2
8-K
001-40115
3.1
June 27, 2024
31.1X
31.2X
32.1*X
32.2*X
101.INSXBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.
101.SCHXBRL Taxonomy Extension Schema Document.
101.CALXBRL Taxonomy Extension Calculation Linkbase Document.
101.DEFXBRL Taxonomy Extension Definition Linkbase Document.
101.LABXBRL Taxonomy Extension Labels Linkbase Document.
101.PREXBRL Taxonomy Extension Presentation Linkbase Document.
104Cover Page Interactive Data File (formatted as inline XBRL and contained in Exhibit 101)
_____________
+
Indicates management contract or compensatory plan
*
Indicates furnished exhibit
Coupang, Inc.
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Q2 2024 Form 10-Q
31

SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
COUPANG, INC. (REGISTRANT)
By:/s/ Jonathan Lee
Jonathan Lee
Chief Accounting Officer
(Principal Accounting Officer)

Dated: August 6, 2024
Coupang, Inc.
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Q2 2024 Form 10-Q
32

Exhibit 31.1
SECTION 302 CERTIFICATION

I, Bom Kim, certify that:
1.I have reviewed this quarterly report on Form 10-Q of Coupang, Inc.;
2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.    Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.    The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d)Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
5.    The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: August 6, 2024
COUPANG, INC.
By:/s/ Bom Kim
Bom Kim
Chief Executive Officer
(Principal Executive Officer)


Exhibit 31.2
SECTION 302 CERTIFICATION

I, Gaurav Anand, certify that:
1.I have reviewed this quarterly report on Form 10-Q of Coupang, Inc.;
2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.    Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.    The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a)Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d)Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
5.    The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
(a)All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
(b)Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: August 6, 2024
COUPANG, INC.
By:/s/ Gaurav Anand
Gaurav Anand
Chief Financial Officer
(Principal Financial Officer)


Exhibit 32.1
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350

I, Bom Kim, the Chief Executive Officer of Coupang, Inc., certify, to the best of my knowledge and pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the Quarterly Report on Form 10-Q of Coupang, Inc. for the fiscal quarter ended June 30, 2024 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and that the information contained in such Quarterly Report on Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of Coupang, Inc.

Date: August 6, 2024
By:/s/ Bom Kim
Bom Kim
Chief Executive Officer
(Principal Executive Officer)


Exhibit 32.2
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350

I, Gaurav Anand, the Chief Financial Officer of Coupang, Inc., certify, to the best of my knowledge and pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that the Quarterly Report on Form 10-Q of Coupang, Inc. for the fiscal quarter ended June 30, 2024 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and that the information contained in such Quarterly Report on Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of Coupang, Inc.

Date: August 6, 2024
By:/s/ Gaurav Anand
Gaurav Anand
Chief Financial Officer
(Principal Financial Officer)

v3.24.2.u1
Cover - shares
6 Months Ended
Jun. 30, 2024
Aug. 02, 2024
Document Information [Line Items]    
Document Type 10-Q  
Document Quarterly Report true  
Document Period End Date Jun. 30, 2024  
Document Transition Report false  
Entity File Number 001-40115  
Entity Registrant Name COUPANG, INC.  
Entity Incorporation, State or Country Code DE  
Entity Tax Identification Number 27-2810505  
Entity Address, Address Line One 720 Olive Way  
Entity Address, Address Line Two Suite 600  
Entity Address, City or Town Seattle  
Entity Address, State or Province WA  
Entity Address, Postal Zip Code 98101  
City Area Code 206  
Local Phone Number 333-3839  
Title of 12(b) Security Class A Common Stock, par value $0.0001 per share  
Trading Symbol CPNG  
Security Exchange Name NYSE  
Entity Current Reporting Status Yes  
Entity Interactive Data Current Yes  
Entity Filer Category Large Accelerated Filer  
Entity Small Business false  
Entity Emerging Growth Company false  
Entity Shell Company false  
Amendment Flag false  
Document Fiscal Year Focus 2024  
Document Fiscal Period Focus Q2  
Current Fiscal Year End Date --12-31  
Entity Central Index Key 0001834584  
Common class A    
Document Information [Line Items]    
Entity Common Stock, Shares Outstanding   1,618,901,401
Common class B    
Document Information [Line Items]    
Entity Common Stock, Shares Outstanding   174,802,990
v3.24.2.u1
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited) - USD ($)
shares in Millions, $ in Millions
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Total net revenues $ 7,323 $ 5,838 $ 14,437 $ 11,638
Cost of sales 5,181 4,314 10,366 8,695
Operating, general and administrative 2,167 1,376 4,056 2,689
Total operating cost and expenses 7,348 5,690 14,422 11,384
Operating (loss) income (25) 148 15 254
Interest income 53 42 108 73
Interest expense 37 13 64 21
Other income (expense), net 12 (6) 3 (11)
Income before income taxes 3 171 62 295
Income tax expense 108 26 191 59
Net (loss) income (105) 145 (129) 236
Net loss attributable to noncontrolling interests (28) 0 (57) 0
Net (loss) income attributable to Coupang stockholders $ (77) $ 145 $ (72) $ 236
Earnings per share        
Net income (loss) attributable to Class A and Class B common stockholders per share, basic (in USD per share) $ (0.04) $ 0.08 $ (0.04) $ 0.13
Net income (loss) attributable to Class A and Class B common stockholders per share, diluted (in USD per share) $ (0.04) $ 0.08 $ (0.04) $ 0.13
Weighted-average shares outstanding        
Weighted-average shares used in computing net (loss) income per share attributable to Class A and Class B common stockholders, basic (in shares) 1,789 1,780 1,791 1,777
Weighted-average shares used in computing net income (loss) per share attributable to Class A and Class B common stockholders, diluted (in shares) 1,789 1,800 1,791 1,797
Net retail sales        
Total net revenues $ 5,779 $ 5,140 $ 11,674 $ 10,345
Net other revenue        
Total net revenues $ 1,544 $ 698 $ 2,763 $ 1,293
v3.24.2.u1
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE (LOSS) INCOME (unaudited) - USD ($)
$ in Millions
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Statement of Comprehensive Income [Abstract]        
Net (loss) income $ (105) $ 145 $ (129) $ 236
Other comprehensive loss:        
Foreign currency translation adjustments, net of tax (79) (8) (184) (27)
Actuarial gain (loss) on defined severance benefits, net of tax 2 (10) 3 (9)
Total other comprehensive loss (77) (18) (181) (36)
Comprehensive (loss) income (182) 127 (310) 200
Comprehensive loss attributable to noncontrolling interests (28) 0 (57) 0
Comprehensive (loss) income attributable to Coupang stockholders $ (154) $ 127 $ (253) $ 200
v3.24.2.u1
CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited) - USD ($)
$ in Millions
Jun. 30, 2024
Dec. 31, 2023
Assets    
Cash and cash equivalents $ 5,536 $ 5,243
Restricted cash 257 353
Accounts receivable, net 547 314
Inventories 1,992 1,666
Prepaids and other current assets 477 316
Total current assets 8,809 7,892
Property and equipment, net 2,563 2,465
Operating lease right-of-use assets 1,993 1,601
Deferred tax assets 757 925
Intangible assets, net 319 37
Long-term lease deposits and other 754 426
Total assets 15,195 13,346
Liabilities, redeemable noncontrolling interests, and equity    
Accounts payable 5,621 5,099
Accrued expenses 516 352
Deferred revenue 139 97
Short-term borrowings 336 282
Current portion of long-term debt 165 203
Current portion of long-term operating lease obligations 427 386
Other current liabilities 654 526
Total current liabilities 7,858 6,945
Long-term debt 1,047 529
Long-term operating lease obligations 1,740 1,387
Defined severance benefits and other 603 381
Total liabilities 11,248 9,242
Commitments and contingencies (Note 10)
Redeemable noncontrolling interests 92 15
Equity    
Class A — shares authorized 10,000, outstanding 1,615 and 1,616 Class B — shares authorized 250, outstanding 175 and 175 0 0
Additional paid-in capital 8,509 8,489
Accumulated other comprehensive loss (198) (17)
Accumulated deficit (4,455) (4,383)
Noncontrolling interests (1) 0
Total equity 3,855 4,089
Total liabilities, redeemable noncontrolling interests and equity $ 15,195 $ 13,346
v3.24.2.u1
CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited) (Parenthetical) - shares
shares in Millions
Jun. 30, 2024
Dec. 31, 2023
Common class A    
Common stock, shares authorized (in shares) 10,000 10,000
Common stock, shares outstanding (in shares) 1,615 1,616
Common class B    
Common stock, shares authorized (in shares) 250 250
Common stock, shares outstanding (in shares) 175 175
v3.24.2.u1
CONDENSED CONSOLIDATED STATEMENTS OF REDEEMABLE NON-CONTROLLING INTERESTS AND EQUITY (unaudited) - USD ($)
shares in Millions, $ in Millions
Total
Redeemable Noncontrolling Interests
Class A and Class B Common Stock
Additional Paid-in Capital
Accumulated Other Comprehensive Loss
Accumulated Deficit
Noncontrolling Interests
Equity, including portion attributable to noncontrolling interest, beginning balance at Dec. 31, 2022 $ 2,414 $ 0 $ 0 $ 8,154 $ 3 $ (5,743) $ 0
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Net (loss) income 91         91  
Foreign currency translation adjustments, net of tax (19)       (19)    
Actuarial gain on defined severance benefits, net of tax 1       1    
Issuance of common stock upon exercise of stock options 3     3      
Issuance of common stock upon settlement of restricted stock units 0            
Equity-based compensation 70     70      
Equity, including portion attributable to noncontrolling interest, ending balance at Mar. 31, 2023 2,560 0 $ 0 8,227 (15) (5,652) 0
Beginning balance (in shares) at Dec. 31, 2022     1,773        
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Net issuance of common stock upon exercise of stock options (in shares)     1        
Issuance of common stock upon settlement of restricted stock units (in shares)     3        
Ending balance (in shares) at Mar. 31, 2023     1,777        
Equity, including portion attributable to noncontrolling interest, beginning balance at Dec. 31, 2022 2,414 0 $ 0 8,154 3 (5,743) 0
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Foreign currency translation adjustments, net of tax (27)            
Equity, including portion attributable to noncontrolling interest, ending balance at Jun. 30, 2023 2,775 0 $ 0 8,315 (33) (5,507) 0
Beginning balance (in shares) at Dec. 31, 2022     1,773        
Ending balance (in shares) at Jun. 30, 2023     1,781        
Equity, including portion attributable to noncontrolling interest, beginning balance at Mar. 31, 2023 2,560 0 $ 0 8,227 (15) (5,652) 0
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Net (loss) income 145         145  
Foreign currency translation adjustments, net of tax (8)       (8)    
Actuarial gain on defined severance benefits, net of tax (10)       (10)    
Issuance of common stock upon exercise of stock options 2     2      
Issuance of common stock upon settlement of restricted stock units 0            
Equity-based compensation 86     86      
Equity, including portion attributable to noncontrolling interest, ending balance at Jun. 30, 2023 2,775 0 $ 0 8,315 (33) (5,507) 0
Beginning balance (in shares) at Mar. 31, 2023     1,777        
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Net issuance of common stock upon exercise of stock options (in shares)     1        
Issuance of common stock upon settlement of restricted stock units (in shares)     3        
Ending balance (in shares) at Jun. 30, 2023     1,781        
Equity, including portion attributable to noncontrolling interest, beginning balance at Dec. 31, 2023 4,089 15 $ 0 8,489 (17) (4,383) 0
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Net (loss) income 1 (25)       5 (4)
Capital contributions from noncontrolling interest holders 0 55          
Recognition of noncontrolling interest upon acquisition 10 69         10
Foreign currency translation adjustments, net of tax (105)       (105)    
Actuarial gain on defined severance benefits, net of tax 1       1    
Issuance of common stock upon exercise of stock options 1     1      
Issuance of common stock upon settlement of restricted stock units 0            
Equity-based compensation 88     88      
Equity, including portion attributable to noncontrolling interest, ending balance at Mar. 31, 2024 4,085 114 $ 0 8,578 (121) (4,378) 6
Beginning balance (in shares) at Dec. 31, 2023     1,791        
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Issuance of common stock upon settlement of restricted stock units (in shares)     4        
Ending balance (in shares) at Mar. 31, 2024     1,795        
Equity, including portion attributable to noncontrolling interest, beginning balance at Dec. 31, 2023 4,089 15 $ 0 8,489 (17) (4,383) 0
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Foreign currency translation adjustments, net of tax (184)            
Equity, including portion attributable to noncontrolling interest, ending balance at Jun. 30, 2024 3,855 92 $ 0 8,509 (198) (4,455) (1)
Beginning balance (in shares) at Dec. 31, 2023     1,791        
Ending balance (in shares) at Jun. 30, 2024     1,790        
Equity, including portion attributable to noncontrolling interest, beginning balance at Mar. 31, 2024 4,085 114 $ 0 8,578 (121) (4,378) 6
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Net (loss) income (84) (21)       (77) (7)
Foreign currency translation adjustments, net of tax (79) (1)     (79)    
Actuarial gain on defined severance benefits, net of tax 2       2    
Issuance of common stock upon exercise of stock options 0            
Issuance of common stock upon settlement of restricted stock units 0            
Repurchase of Class A common stock (178)     (178)      
Equity-based compensation 109     109      
Equity, including portion attributable to noncontrolling interest, ending balance at Jun. 30, 2024 $ 3,855 $ 92 $ 0 $ 8,509 $ (198) $ (4,455) $ (1)
Beginning balance (in shares) at Mar. 31, 2024     1,795        
Increase (Decrease) in Stockholders' Equity [Roll Forward]              
Net issuance of common stock upon exercise of stock options (in shares)     1        
Issuance of common stock upon settlement of restricted stock units (in shares)     4        
Stock repurchased during period (in shares)     (10)        
Ending balance (in shares) at Jun. 30, 2024     1,790        
v3.24.2.u1
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited) - USD ($)
$ in Millions
6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Operating activities    
Net (loss) income $ (129) $ 236
Adjustments to reconcile net income (loss) to net cash provided by operating activities:    
Depreciation and amortization 201 130
Provision for severance benefits 90 76
Equity-based compensation 197 156
Non-cash operating lease expense 211 163
Deferred income taxes 103 0
Other 118 85
Change in operating assets and liabilities, net of acquisition:    
Accounts receivable, net 23 41
Inventories (163) 18
Other assets (132) 8
Accounts payable 351 579
Accrued expenses 111 (28)
Other liabilities (105) (143)
Net cash provided by operating activities 876 1,321
Investing activities    
Purchases of property and equipment (285) (472)
Proceeds from sale of property and equipment 4 7
Net cash acquired in acquisition 68 0
Other investing activities (82) (47)
Net cash used in investing activities (295) (512)
Financing activities    
Proceeds from issuance of common stock, equity-based compensation plan 1 5
Repurchase of Class A common stock (178) 0
Proceeds from short-term borrowings and long-term debt 104 319
Repayment of short-term borrowings and long-term debt (62) (37)
Other financing activities 55 42
Net cash (used in) provided by financing activities (80) 329
Effect of exchange rate changes on cash and cash equivalents, and restricted cash (304) (81)
Net increase in cash and cash equivalents, and restricted cash 197 1,057
Cash and cash equivalents, and restricted cash, as of beginning of period 5,597 3,687
Cash and cash equivalents, and restricted cash, as of end of period $ 5,794 $ 4,744
v3.24.2.u1
Basis of Presentation and Summary of Significant Accounting Policies
6 Months Ended
Jun. 30, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Basis of Presentation and Summary of Significant Accounting Policies Basis of Presentation and Summary of Significant Accounting Policies
The accompanying unaudited condensed consolidated financial statements of Coupang, Inc. (“Coupang”) together with its consolidated subsidiaries (collectively, “we,” “us,” or “our”) have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (the “SEC”) regarding interim financial reporting. The preparation of condensed consolidated financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent liabilities at the date of the condensed consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods. We based our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results could differ materially from these estimates.
The unaudited interim financial information reflects all normal recurring adjustments that are, in the opinion of management, necessary for fair presentation of the results of the interim period. Certain information and note disclosures normally included in the annual consolidated financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. The unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in our 2023 Form 10-K.
Farfetch Acquisition
In January 2024, we acquired the business and assets of Farfetch Holdings plc (“Farfetch”), a leading global marketplace for the luxury fashion industry (the “Farfetch Acquisition”). Refer to “Note 11 - Business Combinations – Farfetch” for additional information.
Recent Accounting Pronouncements Adopted
In September 2022, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2022-04, “Supplier Finance Programs (Subtopic 405-50) - Disclosure of Supplier Finance Program Obligations.” The standard requires entities that use supplier finance programs to make disclosures about the key terms of the program, the balance sheet presentation of the related amounts and disclose the amounts outstanding, including providing a rollforward of such amounts. The adoption of the ASU resulted in incremental disclosures in our condensed consolidated financial statements, with the exception of the rollforward disclosure which will be effective prospectively for the year ended December 31, 2024.
Recent Accounting Pronouncements Yet To Be Adopted
In November 2023, the FASB issued ASU 2023-07, “Segment Reporting (Topic 280) - Improvements to Reportable Segment Disclosures.” The standard requires additional disclosures about an entities segments, primarily about significant segment expenses that are reported to the Chief Operating Decision Maker. Early adoption is allowed under the standard. We are evaluating the effect of adopting the ASU on our disclosures, which is effective beginning with the fiscal year ended December 31, 2024, and interim reporting beginning with the period ended March 31, 2025.
In December 2023, the FASB issued ASU 2023-09, “Income Taxes (Topic 740) - Improvements to Income Tax Disclosures.” The standard requires disclosure of specific categories of an entities income tax expenses and income taxes paid among other disclosures. Early adoption is allowed under the standard. We are evaluating the effect of adopting the ASU on our disclosures, which is effective beginning with the fiscal year ended December 31, 2025.
v3.24.2.u1
Net Revenues
6 Months Ended
Jun. 30, 2024
Revenue from Contract with Customer [Abstract]  
Net Revenues Net Revenues
Details of total net revenues were as follows:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Net retail sales$5,779 $5,140 $11,674 $10,345 
Third-party merchant services1,374 563 2,421 1,024 
Other revenue170 135 342 269 
Total net revenues$7,323 $5,838 $14,437 $11,638 
This level of revenue disaggregation takes into consideration how the nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factors. Net retail sales are recognized from owned inventory product sales to consumers. Third-
party merchant services represent commissions, advertising, and delivery fees earned from merchants and restaurants that sell their products through our online businesses. Other revenue includes revenue earned from our Rocket WOW membership program and various other offerings.
Contract liabilities consist of payments in advance of delivery and customer loyalty credits, which are included in deferred revenue on the condensed consolidated balance sheets. We recognized revenue of $92 million and $90 million for the six months ended June 30, 2024 and 2023, respectively, primarily related to payments in advance of products and services delivered which were included in deferred revenue on the consolidated balance sheets as of the beginning of the respective years.
v3.24.2.u1
Segment Reporting
6 Months Ended
Jun. 30, 2024
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
We own and operate a retail business that primarily serves the Korean retail market along with other international markets. The Chief Operating Decision Maker (“CODM”) is our Chief Executive Officer. We have two operating and reportable segments: Product Commerce and Developing Offerings. These segments are based on how the CODM manages the business, allocates resources, makes operating decisions and evaluates operating performance.
Product Commerce primarily includes core Korean retail (owned inventory) and marketplace offerings (third-party merchants) and Rocket Fresh, our fresh grocery category offering, as well as advertising products associated with these offerings. Revenues from Product Commerce are derived primarily from online product sales of owned inventory to customers in Korea, commissions, and logistics and fulfillment fees earned from merchants that sell products through our mobile application and website, and from Rocket WOW membership.
Developing Offerings includes our more nascent offerings and services, including Coupang Eats, our restaurant ordering and delivery service in Korea, Coupang Play, our online content streaming service in Korea, fintech, our retail operations in Taiwan, as well as advertising products associated with these offerings and also includes Farfetch, our newly acquired global luxury fashion marketplace. Revenues from Developing Offerings are primarily generated from our luxury fashion marketplace through Farfetch, our online restaurant ordering and delivery services in Korea and retail operations in Taiwan.
Our segment operating performance measure is segment adjusted EBITDA. Segment adjusted EBITDA is defined as income (loss) before income taxes for a period before depreciation and amortization, equity-based compensation expense, interest expense, interest income, and other income (expense), net. Segment adjusted EBITDA also excludes impairments and other items that we do not believe are reflective of our ongoing operations.
We generally allocate operating expenses to the respective segments based on usage. The CODM does not evaluate segments using asset information and, accordingly, we do not report asset information by segment.
Results of operations for the reportable segments and reconciliation to income before income taxes is as follows:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Net revenues
Product Commerce$6,431 $5,682 $12,925 $11,340 
Developing Offerings892 156 1,512 298 
Total net revenues$7,323 $5,838 $14,437 $11,638 
Segment adjusted EBITDA
Product Commerce$530 $408 $997 $696 
Developing Offerings(200)(107)(386)(155)
Total segment adjusted EBITDA$330 $300 $611 $541 
Reconciling items:
Depreciation and amortization$(106)$(66)$(201)$(130)
Equity-based compensation(109)(86)(197)(156)
Acquisition and restructuring related costs(19)— (77)— 
Estimated KFTC administrative fine (see Note 10)
(121)— (121)— 
Interest expense(37)(13)(64)(21)
Interest income53 42 108 73 
Other income (expense), net12 (6)(11)
Income before income taxes$3 $171 $62 $295 
Note: Amounts may not foot due to rounding.
v3.24.2.u1
Defined Severance Benefits
6 Months Ended
Jun. 30, 2024
Retirement Benefits [Abstract]  
Defined Severance Benefits Defined Severance Benefits
The following table provides the components of net periodic benefit costs and the portion of these costs charged to expense:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Current service costs$39 $34 $79 $68 
Interest cost
Amortization of:
Prior service credit— 
Net actuarial loss— — 
Net periodic benefit cost$45 $37 $90 $76 
v3.24.2.u1
Income Taxes
6 Months Ended
Jun. 30, 2024
Income Tax Disclosure [Abstract]  
Income Taxes Income Taxes
Our tax provision from income taxes for interim periods is determined using an estimate of our annual effective tax rate, adjusted for discrete items, if any, that are taken into account in the relevant period. Each quarter we update our estimate of the annual effective tax rate, and if our estimated tax rate changes, we make a cumulative adjustment. No income tax benefit was accrued for jurisdictions where we anticipate incurring a loss during the full fiscal year as the related deferred tax assets were fully offset by a valuation allowance. Our resulting effective tax rate differs from the applicable statutory rate, primarily due to tax credits, the inclusion of the global intangible low-taxed income (GILTI) provisions, the valuation allowance against deferred tax assets in loss making jurisdictions, and other permanent differences.
The increase in our effective tax rate for the three and six months ended June 30, 2024 is primarily due to the loss before income taxes incurred by Farfetch, with no offsetting tax benefit, the impact of the non-deductible estimated KFTC administrative fine (the “administrative fine”) discussed in “Note 10 - Commitments and Contingencies”, and the prospective impact of releasing the valuation allowance on our Korean deferred tax assets in the fourth quarter of 2023.
v3.24.2.u1
Earnings per Share
6 Months Ended
Jun. 30, 2024
Earnings Per Share [Abstract]  
Earnings per Share Earnings per Share
Basic earnings per share is computed by dividing net (loss) income attributable to Coupang stockholders by the weighted-average number of shares of common stock outstanding during the period. Diluted earnings per share is computed by dividing net (loss) income attributable to Coupang stockholders by the weighted-average number of shares of common stock and potentially dilutive common stock outstanding during the period.
We have two classes of common stock outstanding, Class A common stock and Class B common stock (collectively “common stock”), with equal rights to dividends and income. Earnings per share attributable to Coupang stockholders are therefore the same for Class A and Class B common stock, both on an individual and combined basis.
The following table presents the calculation of basic and diluted earnings per share attributable to Coupang stockholders:
Three Months Ended June 30,Six Months Ended June 30,
(in millions, except per share amounts)
2024202320242023
Numerator:
Net (loss) income attributable to Coupang stockholders
$(77)$145 $(72)$236 
Denominator:
Weighted-average shares used in computing net (loss) income per share attributable to Class A and Class B common stockholders:
Basic1,789 1,780 1,791 1,777 
Dilutive effect of equity compensation awards— 21 — 20 
Diluted1,789 1,800 1,791 1,797 
Earnings per share:
Basic$(0.04)$0.08 $(0.04)$0.13 
Diluted$(0.04)$0.08 $(0.04)$0.13 
Anti-dilutive shares34 28 
Note: Amounts may not foot due to rounding.
v3.24.2.u1
Fair Value Measurement
6 Months Ended
Jun. 30, 2024
Fair Value Disclosures [Abstract]  
Fair Value Measurement Fair Value Measurement
Fair value represents the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. U.S. GAAP established a hierarchy framework to classify the fair value measurement into one of the three levels based on the observability of significant inputs to the measurement.
The following table summarizes our financial assets and financial liabilities that are measured at fair value on a recurring basis:
(in millions)
ClassificationMeasurement LevelJune 30, 2024December 31, 2023
Financial assets
Money market trustCash and cash equivalentsLevel 1$1,699 $1,582 
Money market fundCash and cash equivalentsLevel 1$755 $1,205 
Money market trustRestricted cashLevel 1$88 $86 
v3.24.2.u1
Supplemental Financial Information
6 Months Ended
Jun. 30, 2024
Quarterly Financial Information Disclosure [Abstract]  
Supplemental Financial Information Supplemental Financial Information
Supplemental Disclosure of Cash flow Information
Six Months Ended June 30,
(in millions)
20242023
Supplemental disclosure of cash flow information
Cash paid for the amount used to measure the operating lease liabilities$274 $211 
Operating lease assets obtained in exchange for lease obligations$663 $166 
Net increase to operating lease right-of-use assets resulting from remeasurements of lease obligations$43 $65 
Non-cash investing and financing activities
Increase in property and equipment-related accounts payable$47 $
The following table provides a reconciliation of cash, cash equivalents and restricted cash reported within the consolidated balance sheets that sum to the total of the same such amounts shown within the consolidated statements of cash flows.
(in millions)June 30, 2024December 31, 2023
Current assets
Cash and cash equivalents$5,536 $5,243 
Restricted cash
257 353 
Noncurrent assets
Restricted cash included in long-term leasehold deposits and other
Total cash, cash equivalents and restricted cash$5,794 $5,597 
Supplier Financing Arrangements
We have agreements with third-party financial institutions to facilitate participating vendors’ and suppliers’ ability to settle payment obligations from us to designated third-party financial institutions. Participating vendors and suppliers may, at their sole discretion, settle obligations prior to their scheduled due dates at a discounted price to the participating financial institutions. The invoices that have been confirmed as valid under the program require payment, in full, based on the original standard invoice terms. Confirmed invoices owed to financial institutions under these programs are included within accounts payable and were $443 million and $459 million as of June 30, 2024 and December 31, 2023, respectively. Coupang or the financial institutions may terminate the agreement upon giving notice.
Accumulated Other Comprehensive (Loss) Income
Accumulated other comprehensive loss includes all changes in equity during a period that have yet to be recognized in income. The major components are foreign currency translation adjustments and actuarial gains (losses) on our defined severance benefits. As of June 30, 2024 and December 31, 2023, the ending balance in accumulated other comprehensive (loss) income related to foreign currency translation adjustments was $(140) million and $44 million, respectively, and the amount related to actuarial losses on defined severance benefits was $(58) million and $(61) million, respectively.
Share Repurchase
In April 2024, we repurchased 10 million shares of our Class A common stock for $178 million in a private transaction.
v3.24.2.u1
Short-term Borrowings and Long-term Debt
6 Months Ended
Jun. 30, 2024
Debt Disclosure [Abstract]  
Short-term Borrowings and Long-term Debt Short-term Borrowings and Long-term Debt
Revolving Credit Facility
In January 2024, our senior unsecured credit facility (the “Revolving Credit Facility”) was amended to extend the maturity date to February 2026 and to bring the aggregate principal amount to $875 million. The Revolving Credit Facility continues to provide us the right to request incremental commitments up to $1.25 billion, subject to customary conditions.
The Revolving Credit Facility contains customary affirmative and negative covenants, including certain financial covenants. The Revolving Credit Facility is guaranteed on a senior unsecured basis by all our material restricted subsidiaries, subject to customary exceptions.
Farfetch Term Loan
As part of the Farfetch Acquisition, our subsidiary assumed the then outstanding syndicated Term Loans (“Farfetch Term Loans”) under Farfetch’s existing Credit Agreement with certain banks and financial institutions of $575 million, inclusive of fees incurred and less $58 million we repurchased upon acquisition. Repayment of the Farfetch Term Loans is due in quarterly installments, of 0.25%, payable on the last business day of each fiscal quarter. The Farfetch Term Loans mature in October 2027, and early payment is permitted. The Term Loans bear interest at a rate equal to SOFR plus 6.25% per annum. As of June 30, 2024, $572 million was outstanding.
The Farfetch Term Loans contain customary affirmative covenants as well as customary negative covenants, including, but not limited to, restrictions on certain entities within Farfetch’s ability to incur additional debt, make investments, make distributions, dispose of assets, or enter into certain types of related party transactions. The loans are secured against specified assets of the Farfetch group and guaranteed by certain subsidiaries of Farfetch.
Our debt is recorded at amortized cost. The fair value is estimated using Level 2 inputs based on our current interest rate for similar types of borrowing arrangements. The carrying amount of debt approximates its fair value as of June 30, 2024 and December 31, 2023 due primarily to the interest rates approximating market interest rates.
We were in compliance with the covenants for each of our borrowings and debt agreements as of June 30, 2024.
v3.24.2.u1
Commitments and Contingencies
6 Months Ended
Jun. 30, 2024
Commitments and Contingencies Disclosure [Abstract]  
Commitments and Contingencies Commitments and Contingencies
Commitments
Unconditional purchase obligations include legally binding contracts with terms in excess of one year that are not reflected on the consolidated balance sheets. These contractual commitments primarily relate to technology related service contracts, fulfillment center construction contracts and software licenses. For contracts with variable terms, we do not estimate the total obligation beyond any minimum pricing as of the reporting date.
Legal Matters
From time to time, we may become party to litigation incidents and other legal proceedings, including regulatory proceedings, in the ordinary course of business. We assess the likelihood of any adverse judgments or outcomes with respect to these matters and determines loss contingency assessments on a gross basis after assessing the probability of incurrence of a loss and whether a loss is reasonably estimable. In addition, we consider other relevant factors that could impact our ability to reasonably estimate a loss. A determination of the amount of reserves required, if any, for these contingencies is made after analyzing each matter. Our reserves may change in the future due to new developments or changes in strategy in handling these matters. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of currently pending legal matters will not have a material adverse effect on our business, consolidated financial position, results of operations, or cash flows. Regardless of the outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of management resources, and other factors.
Litigation
On August 26, 2022, a putative class action was filed on behalf of all purchasers of Coupang Class A common stock pursuant and/or traceable to Coupang’s registration statement issued in connection with our initial public offering. Choi v. Coupang, Inc. et al was brought against Coupang, Inc., and certain of its former and current directors, current officers, and certain underwriters of the offering. The action was filed in the United States District Court for the Southern District of New York alleging inaccurate and misleading or omitted statements of material fact in Coupang's Registration Statement in violation of Sections 11, 12, and 15 of the Securities Act of 1933. The action was amended on May 22, 2023, and added allegations of securities fraud under Sections 10 and 20 of the Securities Exchange Act of 1934. The action seeks unspecified compensatory damages, attorneys’ fees, and reasonable costs and expenses. Between August and December 2023, three separate stockholders’ derivative actions were filed in the United States District Court for the Southern District of New York against certain of Coupang’s former and current directors and current officers. Coupang was named as a nominal defendant in the actions. These derivative actions purport to assert claims on behalf of Coupang and make substantially similar factual allegations to Choi v. Coupang, Inc. et al, bringing claims for, among other things, breach of fiduciary duty, unjust enrichment, and violations of securities laws. The actions seek compensatory damages, governance reforms, and other relief. We believe all the aforementioned actions are without merit and intend to vigorously defend against the aforementioned actions. A reasonable estimate of the amount of any possible loss or range of loss cannot be made at this time. Accordingly, we can provide no assurance as to the scope and outcome of this matter and no assurance as to whether our business, financial position, results of operations or cash flows will not be materially adversely affected.
Korea Fair Trade Commission Investigations
In June 2021, the Korea Fair Trade Commission (the “KFTC”) initiated an investigation into a potential violation of the Monopoly Regulation and Fair Trade Act, including alleged preferential treatments of private labelled products provided by our subsidiary, Coupang Private Label Brands. On June 12, 2024, the KFTC publicly announced that as a result of their investigation, our product search rankings violate Korean law; a regulatory finding subject to judicial review. The KFTC announced that it would impose an administrative fine on us and that it intends to direct us to take certain related corrective actions. We are waiting for the KFTC to issue its formal written decision and plan to appeal the KFTC’s decision with the Seoul High Court following the issuance of the KFTC’s formal written decision as we believe we have substantial defenses against the KFTC’s claims and we will defend against them. Payments of fines to the KFTC are not stayed during an appeal process. We accrued the estimated administrative fine in the second quarter of 2024, resulting in a charge, included within operating, general and administrative expenses, of approximately $121 million representing the administrative fine announced by the KFTC plus an estimate of additional fine amounts through June 2024.
The KFTC is also investigating us on other matters related to the alleged violations of certain KFTC regulations. We are diligently cooperating with these investigations, and actively defending our practices as appropriate.
Under Korean law, the issues addressed in the investigations can be resolved through civil, administrative, or criminal proceedings. The ultimate case resolution could include fines, orders to alter our processes or procedures, and criminal investigations or charges against individuals or us. We cannot reasonably estimate any penalties, loss or range of loss that may arise from these other KFTC Investigations, in excess of the amounts accrued. Accordingly, we can provide no assurance as to the scope and outcome of these
other matters and no assurance as to whether our business, financial position, results of operations or cash flows will not be materially adversely affected.
v3.24.2.u1
Business Combinations - Farfetch
6 Months Ended
Jun. 30, 2024
Business Combination, Asset Acquisition, and Joint Venture Formation [Abstract]  
Business Combinations - Farfetch Business Combinations – Farfetch
Farfetch Acquisition
On January 30, 2024 we completed the acquisition of Farfetch. We believe the acquisition will allow us to expand into luxury retail. We have accounted for this acquisition as a business combination. Total purchase consideration consisted of amounts previously funded to Farfetch under a loan prior to acquisition (the “Bridge Loan”) and required partial repayment of the Farfetch Term Loans at the close of the transaction.
(in millions)
Estimated Fair Value
Farfetch Term Loan repayment
$58 
Bridge Loan contribution
150 
Total purchase consideration
$208 
Purchase Price Allocation
We have estimated the preliminary fair value of assets acquired and liabilities assumed based on information currently available and will continue to adjust those estimates as additional information becomes available during the measurement period. The measurement period will end no later than one year from the acquisition date.
The following table summarizes the preliminary allocation of purchase consideration and the fair value of the assets acquired and liabilities assumed as of the acquisition date:
(in millions)
Estimated Fair Value
Assets acquired
Cash and cash equivalents
$126 
Accounts receivable, net
288 
Inventories
310 
Prepaids and other current assets
224 
Property and equipment, net
95 
Intangible assets
325 
Operating lease right-of-use assets
209 
Other non-current assets
227 
Liabilities assumed
Accounts payable
(505)
Other current liabilities
(169)
Long-term debt
(557)
Operating lease obligations
(214)
Other non-current liabilities
(177)
Net assets assumed
182 
Noncontrolling interests
(78)
Goodwill on acquisition
104 
Total consideration
$208 
The excess of purchase consideration over the fair value of net identifiable assets acquired and liabilities assumed was recorded as goodwill which is not deductible for tax purposes. Goodwill represents the future economic benefits we expect to achieve as a result of the acquisition, including the workforce of the acquired business as well as future operational and logistical cost efficiencies expected to be achieved. Goodwill was recorded in our Developing Offerings segment.
The identifiable intangible assets acquired were as follows:
(in millions, except years)
Weighted Average Useful Life
Estimated Fair Value
Brand trademarks
5 years$130 
Customer relationships
5 years34 
Supplier relationships
15 years61 
Developed technology
3 years38 
Brand licenses
8 years62 
Total intangible assets
$325 
The results of Farfetch included in our consolidated statement of operations since the closing of the acquisition were as follows:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024
Total net revenues
$460 $748 
Net loss
$(108)$(230)
Acquisition-related costs were recorded as operating expenses for the three months ended June 30, 2024 and were not material.
Supplemental Pro Forma Information (Unaudited)
The following financial information presents our results as if the acquisition of Farfetch had occurred on January 1, 2023:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Pro Forma Information
Total net revenues
$7,323 $6,409 $14,624 $12,767 
Net (loss) income
$(108)$24 $(228)$55 
These pro forma results are based on estimates and assumptions, which we believe are reasonable. They are illustrative only and are not the results that would have been achieved had the acquisition actually occurred on January 1, 2023, nor are they indicative of future results. The pro forma results include adjustments related to the business combination, including amortization of acquired intangibles, stock-based compensation, lease expense, and income taxes.
v3.24.2.u1
Pay vs Performance Disclosure - USD ($)
$ in Millions
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Pay vs Performance Disclosure        
Net Income (Loss) $ (77) $ 145 $ (72) $ 236
v3.24.2.u1
Insider Trading Arrangements
3 Months Ended
Jun. 30, 2024
Trading Arrangements, by Individual  
Rule 10b5-1 Arrangement Adopted false
Non-Rule 10b5-1 Arrangement Adopted false
Rule 10b5-1 Arrangement Terminated false
Non-Rule 10b5-1 Arrangement Terminated false
v3.24.2.u1
Basis of Presentation and Summary of Significant Accounting Policies (Policies)
6 Months Ended
Jun. 30, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Basis of Presentation The accompanying unaudited condensed consolidated financial statements of Coupang, Inc. (“Coupang”) together with its consolidated subsidiaries (collectively, “we,” “us,” or “our”) have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (the “SEC”) regarding interim financial reporting.
Use of Estimates The preparation of condensed consolidated financial statements in conformity with U.S. GAAP requires management to make certain estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent liabilities at the date of the condensed consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods. We based our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results could differ materially from these estimates.
Principles of Consolidation
The unaudited interim financial information reflects all normal recurring adjustments that are, in the opinion of management, necessary for fair presentation of the results of the interim period. Certain information and note disclosures normally included in the annual consolidated financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such rules and regulations. The unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in our 2023 Form 10-K.
Recent Accounting Pronouncements Adopted
Recent Accounting Pronouncements Adopted
In September 2022, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2022-04, “Supplier Finance Programs (Subtopic 405-50) - Disclosure of Supplier Finance Program Obligations.” The standard requires entities that use supplier finance programs to make disclosures about the key terms of the program, the balance sheet presentation of the related amounts and disclose the amounts outstanding, including providing a rollforward of such amounts. The adoption of the ASU resulted in incremental disclosures in our condensed consolidated financial statements, with the exception of the rollforward disclosure which will be effective prospectively for the year ended December 31, 2024.
Recent Accounting Pronouncements Yet To Be Adopted
In November 2023, the FASB issued ASU 2023-07, “Segment Reporting (Topic 280) - Improvements to Reportable Segment Disclosures.” The standard requires additional disclosures about an entities segments, primarily about significant segment expenses that are reported to the Chief Operating Decision Maker. Early adoption is allowed under the standard. We are evaluating the effect of adopting the ASU on our disclosures, which is effective beginning with the fiscal year ended December 31, 2024, and interim reporting beginning with the period ended March 31, 2025.
In December 2023, the FASB issued ASU 2023-09, “Income Taxes (Topic 740) - Improvements to Income Tax Disclosures.” The standard requires disclosure of specific categories of an entities income tax expenses and income taxes paid among other disclosures. Early adoption is allowed under the standard. We are evaluating the effect of adopting the ASU on our disclosures, which is effective beginning with the fiscal year ended December 31, 2025.
v3.24.2.u1
Net Revenues (Tables)
6 Months Ended
Jun. 30, 2024
Revenue from Contract with Customer [Abstract]  
Schedule of disaggregation of Revenue
Details of total net revenues were as follows:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Net retail sales$5,779 $5,140 $11,674 $10,345 
Third-party merchant services1,374 563 2,421 1,024 
Other revenue170 135 342 269 
Total net revenues$7,323 $5,838 $14,437 $11,638 
v3.24.2.u1
Segment Reporting (Tables)
6 Months Ended
Jun. 30, 2024
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information, by Segment
Results of operations for the reportable segments and reconciliation to income before income taxes is as follows:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Net revenues
Product Commerce$6,431 $5,682 $12,925 $11,340 
Developing Offerings892 156 1,512 298 
Total net revenues$7,323 $5,838 $14,437 $11,638 
Segment adjusted EBITDA
Product Commerce$530 $408 $997 $696 
Developing Offerings(200)(107)(386)(155)
Total segment adjusted EBITDA$330 $300 $611 $541 
Reconciling items:
Depreciation and amortization$(106)$(66)$(201)$(130)
Equity-based compensation(109)(86)(197)(156)
Acquisition and restructuring related costs(19)— (77)— 
Estimated KFTC administrative fine (see Note 10)
(121)— (121)— 
Interest expense(37)(13)(64)(21)
Interest income53 42 108 73 
Other income (expense), net12 (6)(11)
Income before income taxes$3 $171 $62 $295 
Note: Amounts may not foot due to rounding.
v3.24.2.u1
Defined Severance Benefits (Tables)
6 Months Ended
Jun. 30, 2024
Retirement Benefits [Abstract]  
Schedule of components of net periodic benefit costs
The following table provides the components of net periodic benefit costs and the portion of these costs charged to expense:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Current service costs$39 $34 $79 $68 
Interest cost
Amortization of:
Prior service credit— 
Net actuarial loss— — 
Net periodic benefit cost$45 $37 $90 $76 
v3.24.2.u1
Earnings per Share (Tables)
6 Months Ended
Jun. 30, 2024
Earnings Per Share [Abstract]  
Schedule of Basic and Diluted Loss Per Share/Common Unit
The following table presents the calculation of basic and diluted earnings per share attributable to Coupang stockholders:
Three Months Ended June 30,Six Months Ended June 30,
(in millions, except per share amounts)
2024202320242023
Numerator:
Net (loss) income attributable to Coupang stockholders
$(77)$145 $(72)$236 
Denominator:
Weighted-average shares used in computing net (loss) income per share attributable to Class A and Class B common stockholders:
Basic1,789 1,780 1,791 1,777 
Dilutive effect of equity compensation awards— 21 — 20 
Diluted1,789 1,800 1,791 1,797 
Earnings per share:
Basic$(0.04)$0.08 $(0.04)$0.13 
Diluted$(0.04)$0.08 $(0.04)$0.13 
Anti-dilutive shares34 28 
Note: Amounts may not foot due to rounding.
v3.24.2.u1
Fair Value Measurement (Tables)
6 Months Ended
Jun. 30, 2024
Fair Value Disclosures [Abstract]  
Schedule of financial assets measured at fair value on a recurring basis
The following table summarizes our financial assets and financial liabilities that are measured at fair value on a recurring basis:
(in millions)
ClassificationMeasurement LevelJune 30, 2024December 31, 2023
Financial assets
Money market trustCash and cash equivalentsLevel 1$1,699 $1,582 
Money market fundCash and cash equivalentsLevel 1$755 $1,205 
Money market trustRestricted cashLevel 1$88 $86 
v3.24.2.u1
Supplemental Financial Information (Tables)
6 Months Ended
Jun. 30, 2024
Quarterly Financial Information Disclosure [Abstract]  
Supplemental Disclosure of Cash-flow Information
Supplemental Disclosure of Cash flow Information
Six Months Ended June 30,
(in millions)
20242023
Supplemental disclosure of cash flow information
Cash paid for the amount used to measure the operating lease liabilities$274 $211 
Operating lease assets obtained in exchange for lease obligations$663 $166 
Net increase to operating lease right-of-use assets resulting from remeasurements of lease obligations$43 $65 
Non-cash investing and financing activities
Increase in property and equipment-related accounts payable$47 $
Schedule of Cash and Cash Equivalents
The following table provides a reconciliation of cash, cash equivalents and restricted cash reported within the consolidated balance sheets that sum to the total of the same such amounts shown within the consolidated statements of cash flows.
(in millions)June 30, 2024December 31, 2023
Current assets
Cash and cash equivalents$5,536 $5,243 
Restricted cash
257 353 
Noncurrent assets
Restricted cash included in long-term leasehold deposits and other
Total cash, cash equivalents and restricted cash$5,794 $5,597 
v3.24.2.u1
Business Combinations - Farfetch (Tables)
6 Months Ended
Jun. 30, 2024
Business Combination, Asset Acquisition, and Joint Venture Formation [Abstract]  
Schedule of Business Acquisitions, by Acquisition
(in millions)
Estimated Fair Value
Farfetch Term Loan repayment
$58 
Bridge Loan contribution
150 
Total purchase consideration
$208 
Schedule of Recognized Identified Assets Acquired and Liabilities Assumed
The following table summarizes the preliminary allocation of purchase consideration and the fair value of the assets acquired and liabilities assumed as of the acquisition date:
(in millions)
Estimated Fair Value
Assets acquired
Cash and cash equivalents
$126 
Accounts receivable, net
288 
Inventories
310 
Prepaids and other current assets
224 
Property and equipment, net
95 
Intangible assets
325 
Operating lease right-of-use assets
209 
Other non-current assets
227 
Liabilities assumed
Accounts payable
(505)
Other current liabilities
(169)
Long-term debt
(557)
Operating lease obligations
(214)
Other non-current liabilities
(177)
Net assets assumed
182 
Noncontrolling interests
(78)
Goodwill on acquisition
104 
Total consideration
$208 
Finite-Lived Intangible Assets Acquired
The identifiable intangible assets acquired were as follows:
(in millions, except years)
Weighted Average Useful Life
Estimated Fair Value
Brand trademarks
5 years$130 
Customer relationships
5 years34 
Supplier relationships
15 years61 
Developed technology
3 years38 
Brand licenses
8 years62 
Total intangible assets
$325 
Business Acquisition, Pro Forma Information
The results of Farfetch included in our consolidated statement of operations since the closing of the acquisition were as follows:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024
Total net revenues
$460 $748 
Net loss
$(108)$(230)
The following financial information presents our results as if the acquisition of Farfetch had occurred on January 1, 2023:
Three Months Ended June 30,Six Months Ended June 30,
(in millions)
2024202320242023
Pro Forma Information
Total net revenues
$7,323 $6,409 $14,624 $12,767 
Net (loss) income
$(108)$24 $(228)$55 
v3.24.2.u1
Net Revenues - Schedule of disaggregation of Revenue (Details) - USD ($)
$ in Millions
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Disaggregation of Revenue [Line Items]        
Total net revenues $ 7,323 $ 5,838 $ 14,437 $ 11,638
Net retail sales        
Disaggregation of Revenue [Line Items]        
Total net revenues 5,779 5,140 11,674 10,345
Third-party merchant services        
Disaggregation of Revenue [Line Items]        
Total net revenues 1,374 563 2,421 1,024
Other revenue        
Disaggregation of Revenue [Line Items]        
Total net revenues $ 170 $ 135 $ 342 $ 269
v3.24.2.u1
Net Revenues - Narrative (Details) - USD ($)
$ in Millions
6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Revenue from Contract with Customer [Abstract]    
Deferred revenue recognized in period $ 92 $ 90
v3.24.2.u1
Segment Reporting - Narrative (Details)
6 Months Ended
Jun. 30, 2024
Segment
Segment Reporting [Abstract]  
Number of operating segments 2
Number of reportable segments 2
v3.24.2.u1
Segment Reporting - Schedule of Segment Reporting Information, by Segment (Details) - USD ($)
$ in Millions
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]        
Total net revenues $ 7,323 $ 5,838 $ 14,437 $ 11,638
Total segment adjusted EBITDA 330 300 611 541
Reconciling items:        
Estimated KFTC administrative fine (see Note 10) (121) 0 (121) 0
Interest expense (37) (13) (64) (21)
Interest income 53 42 108 73
Other income (expense), net 12 (6) 3 (11)
Income before income taxes 3 171 62 295
Operating segments | Product Commerce        
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]        
Total net revenues 6,431 5,682 12,925 11,340
Total segment adjusted EBITDA 530 408 997 696
Operating segments | Developing Offerings        
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]        
Total net revenues 892 156 1,512 298
Total segment adjusted EBITDA (200) (107) (386) (155)
Segment reconciling items        
Reconciling items:        
Depreciation and amortization (106) (66) (201) (130)
Equity-based compensation (109) (86) (197) (156)
Acquisition and restructuring related costs (19) 0 (77) 0
Interest expense (37) (13) (64) (21)
Interest income 53 42 108 73
Other income (expense), net $ 12 $ (6) $ 3 $ (11)
v3.24.2.u1
Defined Severance Benefits - Schedule of Components of Net Periodic Benefit Costs (Details) - USD ($)
$ in Millions
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Retirement Benefits [Abstract]        
Current service costs $ 39 $ 34 $ 79 $ 68
Interest cost 4 3 8 7
Amortization of:        
Prior service credit 1 0 1 1
Net actuarial loss 1 0 2 0
Net periodic benefit cost $ 45 $ 37 $ 90 $ 76
v3.24.2.u1
Earnings per Share (Details) - USD ($)
$ / shares in Units, shares in Millions, $ in Millions
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Numerator:        
Net (loss) income attributable to Coupang stockholders $ (77) $ 145 $ (72) $ 236
Denominator:        
Weighted-average shares used in computing net (loss) income per share attributable to Class A and Class B common stockholders, basic (in shares) 1,789 1,780 1,791 1,777
Dilutive effect of equity compensation awards (in shares) 0 21 0 20
Weighted-average shares used in computing net loss per share attributable to Class A and Class B common stockholders, diluted (in shares) 1,789 1,800 1,791 1,797
Net income (loss) attributable to Class A and Class B common stockholders per share, basic (in USD per share) $ (0.04) $ 0.08 $ (0.04) $ 0.13
Net income (loss) attributable to Class A and Class B common stockholders per share, diluted (in USD per share) $ (0.04) $ 0.08 $ (0.04) $ 0.13
Share-based Payment Arrangement        
Denominator:        
Anti-dilutive shares (in shares) 34 4 28 5
v3.24.2.u1
Fair Value Measurement - Schedule of Financial Assets Measured at Fair Value on a Recurring Basis (Details) - Level 1 - Fair Value, Recurring - USD ($)
$ in Millions
Jun. 30, 2024
Dec. 31, 2023
Money market trust    
Financial assets    
Cash and cash equivalents $ 1,699 $ 1,582
Restricted cash 88 86
Money market fund    
Financial assets    
Cash and cash equivalents $ 755 $ 1,205
v3.24.2.u1
Supplemental Financial Information - Supplemental Disclosure of Cash-flow Information (Details) - USD ($)
$ in Millions
6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Supplemental disclosure of cash flow information    
Cash paid for the amount used to measure the operating lease liabilities $ 274 $ 211
Operating lease assets obtained in exchange for lease obligations 663 166
Net increase to operating lease right-of-use assets resulting from remeasurements of lease obligations 43 65
Non-cash investing and financing activities    
Increase in property and equipment-related accounts payable $ 47 $ 5
v3.24.2.u1
Supplemental Financial Information - Schedule of Cash and Cash Equilvalents (Details) - USD ($)
$ in Millions
Jun. 30, 2024
Dec. 31, 2023
Jun. 30, 2023
Dec. 31, 2022
Current assets        
Cash and cash equivalents $ 5,536 $ 5,243    
Restricted cash 257 353    
Noncurrent assets        
Restricted cash included in long-term leasehold deposits and other 1 1    
Total cash, cash equivalents and restricted cash $ 5,794 $ 5,597 $ 4,744 $ 3,687
v3.24.2.u1
Supplemental Financial Information - Supplier Financing Arrangements (Details) - USD ($)
$ in Millions
Jun. 30, 2024
Dec. 31, 2023
Quarterly Financial Information Disclosure [Abstract]    
Supplier Finance Program, Obligation, Statement of Financial Position [Extensible Enumeration] Accounts payable Accounts payable
Supplier finance program, obligation $ 443 $ 459
v3.24.2.u1
Supplemental Financial Information - Accumulated Other Comprehensive (Loss) Income (Details) - USD ($)
$ in Millions
Jun. 30, 2024
Dec. 31, 2023
Accumulated foreign currency adjustment attributable to parent    
Accumulated Other Comprehensive Income (Loss) [Line Items]    
Equity, attributable to parent $ (140) $ 44
Accumulated defined benefit plans adjustment attributable to parent    
Accumulated Other Comprehensive Income (Loss) [Line Items]    
Equity, attributable to parent $ (58) $ (61)
v3.24.2.u1
Supplemental Financial Information - Share Repurchase (Details) - USD ($)
shares in Millions, $ in Millions
1 Months Ended 3 Months Ended
Apr. 30, 2024
Jun. 30, 2024
Repurchase of Class A common stock   $ 178
Common class A    
Stock repurchased during period (in shares) 10  
Repurchase of Class A common stock $ 178  
v3.24.2.u1
Short-Term Borrowings and Long-term Debt (Details)
$ in Millions
Jan. 30, 2024
USD ($)
Jun. 30, 2024
USD ($)
Jan. 31, 2024
USD ($)
Subsidiary of Limited Partnership | Farfetch Holdings | Syndicated Term Loan      
Debt Instrument [Line Items]      
Debt instrument, face amount $ 575    
Farfetch Term Loan repayment $ 58    
Term loan acquired through credit agreement quarterly repayments (in percent) 0.0025    
Variable interest rate (in percent) 6.25%    
Long-term debt, outstanding   $ 572  
Line of credit | February 2026      
Debt Instrument [Line Items]      
Borrowing limit, total initial borrowings     $ 875
Additional accordion feature, incremental increase limit     $ 1,250
v3.24.2.u1
Commitments and Contingencies (Details)
$ in Millions
3 Months Ended 5 Months Ended
Jun. 30, 2024
USD ($)
Dec. 31, 2023
action
Loss Contingencies [Line Items]    
Number of legal actions filed against former and current directors and officers | action   3
Judicial Ruling | KFTC vs Coupang    
Loss Contingencies [Line Items]    
Loss contingency, damages awarded | $ $ 121  
v3.24.2.u1
Business Combinations - Farfetch - Farfetch Acquisition (Details) - Farfetch Holdings
$ in Millions
Jan. 30, 2024
USD ($)
Business Combination, Separately Recognized Transactions [Line Items]  
Total consideration $ 208
Syndicated Term Loan | Subsidiary of Limited Partnership  
Business Combination, Separately Recognized Transactions [Line Items]  
Farfetch Term Loan repayment 58
Bridge Loan  
Business Combination, Separately Recognized Transactions [Line Items]  
Bridge Loan contribution $ 150
v3.24.2.u1
Business Combinations - Farfetch - Schedule of Recognized Identified Assets Acquired and Liabilities Assumed (Details) - Farfetch Holdings
$ in Millions
Jan. 30, 2024
USD ($)
Assets acquired  
Cash and cash equivalents $ 126
Accounts receivable, net 288
Inventories 310
Prepaids and other current assets 224
Property and equipment, net 95
Intangible assets 325
Operating lease right-of-use assets 209
Other non-current assets 227
Liabilities assumed  
Accounts payable (505)
Other current liabilities (169)
Long-term debt (557)
Operating lease obligations (214)
Other non-current liabilities (177)
Net assets assumed 182
Noncontrolling interests (78)
Goodwill on acquisition 104
Total consideration $ 208
v3.24.2.u1
Business Combinations - Farfetch - Finite-Lived Intangible Assets Acquired (Details) - Farfetch Holdings
$ in Millions
Jan. 30, 2024
USD ($)
Acquired Finite-Lived Intangible Assets [Line Items]  
Estimated Fair Value $ 325
Brand trademarks  
Acquired Finite-Lived Intangible Assets [Line Items]  
Weighted Average Useful Life 5 years
Estimated Fair Value $ 130
Customer relationships  
Acquired Finite-Lived Intangible Assets [Line Items]  
Weighted Average Useful Life 5 years
Estimated Fair Value $ 34
Supplier relationships  
Acquired Finite-Lived Intangible Assets [Line Items]  
Weighted Average Useful Life 15 years
Estimated Fair Value $ 61
Developed technology  
Acquired Finite-Lived Intangible Assets [Line Items]  
Weighted Average Useful Life 3 years
Estimated Fair Value $ 38
Brand licenses  
Acquired Finite-Lived Intangible Assets [Line Items]  
Weighted Average Useful Life 8 years
Estimated Fair Value $ 62
v3.24.2.u1
Business Combinations - Farfetch - Proforma Information (Details) - Farfetch Holdings - USD ($)
$ in Millions
3 Months Ended 6 Months Ended
Jun. 30, 2024
Jun. 30, 2023
Jun. 30, 2024
Jun. 30, 2023
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]        
Total net revenues $ 460   $ 748  
Operating loss (108)   (230)  
Total net revenues 7,323 $ 6,409 14,624 $ 12,767
Net (loss) income $ (108) $ 24 $ (228) $ 55

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