Introducing Johnnie Walker Black Label 'Squid
Game' featuring limited edition designs with numbers ranging from
001 to 456, 'Squid Game'-inspired cocktails
TORONTO, Oct. 24,
2024 /CNW/ - Zip up your tracksuit, you've been
recruited —Netflix's Squid Game is back for Season 2 and Johnnie
Walker has officially entered the game. Today, the world's number
one blended Scotch whisky (IWSR 2023) and Netflix announce they are
teaming up to invite Squid Game fans and whisky enthusiasts alike
to 'pick your player' in celebration of the highly anticipated
season two.
Johnnie Walker is unveiling a limited-edition bottle design of
Black Label, with some numbers ranging from 001-456 paying homage
to the players in the series. This limited-edition design leverages
an innovative approach by combining both digital and conventional
printing technologies to make this collection truly unique.
Additional design elements include the brand's highly recognizable
20-degree label with a custom fabric pattern varnish to simulate
the texture of the green tracksuit and the Johnnie Walker iconic
Striding Man logo now donned in the distinctive tracksuit,
symbolizing the brand's bold stride into the Squid Game
franchise.
Available nationwide for fans and consumers 19+, starting now
and while supplies last, these randomized numbered bottles are not
only the perfect gift for the holiday season but a collectible
treasure for both Squid Game and whisky enthusiasts alike.
"Johnnie Walker and Netflix's Squid Game are both driven by our
progressive mindsets and values like choice, discovery, and
empowerment," says Josh Dean, Vice
President of Johnnie Walker at Diageo North America. "This
partnership brings together two global icons, the world's number
one Scotch whisky and the worldwide TV phenomenon, both with loyal
fanbases, for an unexpected and unique collaboration that enhances
the fan experience and allows them to get close to the action."
Whether hosting a season one watch party in anticipation of
season two or celebrating Halloween with a Squid Game-themed event,
of which Johnnie Walker is the Official Spirits Partner, Squid Game
enthusiasts and whisky lovers can savor 'the 456' and enter the
game. "'The 456' is a cocktail with a twist of mystery and
intensity just like the games themselves," says renowned Korean
American mixologist and cocktail creator, Ginn Choe. "It's made
with popular and traditional Korean ingredients, such as honey for
sweetener and barley tea known as bori-cha that marries well with
the spice and vanilla notes of Johnnie Walker Black Label."
Johnnie Walker and Netflix's Squid Game partnership will be
brought to life globally across North
America, Europe, and
Asia through a dynamic, co-branded
campaign. This will include a range of marketing activations such
as outdoor media, social media campaigns, events, and retail
touchpoints. The campaign will also run on Netflix's ad-supported
plan.
Be sure to follow @JohnnieWalker on Instagram and Facebook for
updates on the partnership with Netflix's Squid Game.
ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand
(IWSR 2023), enjoyed by people in over 180 countries around the
world. Since the time of its founder, John
Walker, those who blend its whiskies have pursued flavor and
quality above all else. Today's range of award-winning whiskies
includes Johnnie Walker Red Label, Black Label, High Rye Blended
Scotch Whisky, Double Black, Green Label, Gold Label Reserve, Aged
18 Years and Blue Label. Together they account for over 18 million
cases sold annually (IWSR, 2023), making Johnnie Walker the most
popular Scotch Whisky brand in the world.
ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed
on both the New York Stock Exchange (NYSE: DEO) and the London
Stock Exchange (LSE: DGE) and their products are sold in more than
180 countries around the world.For more information about Diageo,
their people, brands, and performance, visit www.diageo.com. Visit
Diageo's global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA
SOURCE Johnnie Walker
