PARIS, Feb. 27,
2024 /PRNewswire/ -- BALMAIN BEAUTY unveils "Projet
Confidentiel," a campaign teasing the brand's luxury fragrance
experience launching September 2024.
Ahead of the Balmain fashion show on February 28, 2024, the Projet
Confidentiel campaign debuts a series of striking assets
featuring a matte black unlabeled fragrance bottle flanked by the
iconic Balmain PB logo.
"When I started at Balmain, I was dreaming about BALMAIN BEAUTY
from the beginning," said Olivier Rousteing, Creative Director,
Balmain. "Beauty has always been part of my life. It's the
beginning of a new era and a new chapter we are all writing
together."
In September 2022, The Estée
Lauder Companies Inc. (NYSE: EL) and Balmain announced a license
agreement to collaboratively develop, produce, and distribute an
innovative line of beauty products set to transform the luxury and
beauty world.
The BALMAIN BEAUTY Projet Confidentiel campaign was shot and
directed by Carlijn Jacobs, with model Akuol Deng Atem and music by Henri Scars Struck
from The Other Side Of The Brain. Digital artist Ian Padgham also designed an augmented reality
video of BALMAIN BEAUTY across Paris.
Follow the brand on social media at @BalmainBeauty and visit
www.balmainbeauty.com to sign up for news about BALMAIN BEAUTY.
#BalmainBeauty
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world's
leading manufacturers, marketers and sellers of quality skin care,
makeup, fragrance and hair care products, and is a steward of
luxury and prestige brands globally. The Company's products are
sold in approximately 150 countries and territories under brand
names including: Estée Lauder, Aramis, Clinique, Lab Series,
Origins, M•A•C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin
Paris, TOM FORD, Smashbox, AERIN
Beauty, Le Labo, Editions de Parfums
Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+,
and the DECIEM family of brands, including The Ordinary and
NIOD.
About Balmain
More than 75 years ago, when Pierre
Balmain first introduced his "New French Style," it
immediately became clear to all that his eponymous house was
offering a distinctly fresh, bold, and feminine conception of haute
couture, one which broke with many of the well-established
conventions of the era. His audaciousness paid off. Pierre Balmain became one of the handful of
young French talents who ushered in the mid-century golden age of
couture and helped to re-establish Paris as the world's fashion capital.
Since 2011, Balmain Creative Director Olivier Rousteing has been inventively building
upon Pierre Balmain's extraordinary
legacy, while always remaining true to his own determination to
design clothes that reflect the way his inclusive, powerful, and
global Balmain Army wishes to live
today. The result is a unique and instantly recognizable Balmain
silhouette, style and attitude that highlights the singular
craftsmanship of the house's celebrated ateliers, while
consistently referencing a rich Parisian heritage. Explore
Balmain's remarkable history, spirit and commitments, as well as
the house's latest offerings, at Balmain.com.
Media Contact
Sarah
Moreau
smoreau@balmainbeauty.com
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SOURCE BALMAIN BEAUTY