Kaplan Survey: College Admissions Officers Think It’s OK to Visit Applicants’ Social Media, But Most Don’t
30 Enero 2024 - 7:55AM
Business Wire
Kaplan’s 2023 college admissions officers survey shows that 67
percent believe that checking out applicants’ social media posts on
apps like Facebook, Instagram, YouTube, TikTok, X, and Threads to
learn more about them is “fair game” to help them make decisions
about who gets in, but just 28 percent say they’ve actually done
it*. While that 28 percent nearly matches what it was in Kaplan’s
survey five years ago, the “fair game” POV has jumped significantly
from 57 percent in the same time frame. Taking the contrarian view,
33 percent of admissions officers consider viewing applicants’
social media “an invasion of privacy and shouldn’t be done,”
according to the 2023 survey.
“Kaplan has been tracking the role of social media in the
college admissions process since 2008 and it’s long struck us that
there’s a wide disconnect between the percentage of admissions
officers who say they’ve visited applicants’ profiles and
separately, those who say it’s within their rights to do so. While
many consider it to be an invasion of privacy, others say they just
don’t have time to do it, while still others tell us that they get
all they need by evaluating prospective students on the traditional
admissions factors like GPA, standardized test scores, letters of
recommendation, admissions essays, and extracurriculars,” said
Christine Lilley, executive director of college admissions
programs, Kaplan. “Our research additionally shows that when
admissions officers do visit applicants’ social media pages that
they are much likelier to find something that negatively impacts
their chances of getting in than helping them.”
Top of mind for many admissions officers going into this next
application cycle is the new digital SAT®, set to launch this
March, Kaplan found in conversations as part of its survey.
Kaplan’s survey results come on the heels of a recently released
Gallup study showing that a majority of U.S. teenagers (51%) report
spending at least four hours per day using a variety of social
media apps.
To schedule an interview about the survey results, contact
Russell Schaffer at russell.schaffer@kaplan.com.
*Admissions officers from 205 of the nation’s top national,
regional, and liberal arts colleges and universities – as compiled
by U.S. News & World Report – were polled by e-mail and phone
between August and December 2023.
SAT® is a registered trademark of the College Board, which is
not affiliated with Kaplan.
About Kaplan
Kaplan, Inc. is a global educational services company that helps
individuals and institutions advance their goals in an
ever-changing world. Our broad portfolio of solutions help students
and professionals further their education and careers, universities
and educational institutions attract and support students, and
businesses maximize employee recruitment, retainment, and
development. Stanley Kaplan founded our company in 1938 with a
mission to expand educational opportunities for students of all
backgrounds. Today, our thousands of employees working in 26
countries continue Stanley’s mission as they serve about 1.2
million students and professionals, 13,000 corporate clients, and
4,000 schools, school districts, colleges, and universities
worldwide. Kaplan is a subsidiary of the Graham Holdings Company
(NYSE: GHC). Learn more at kaplan.com.
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Press Contact: Russell Schaffer, russell.schaffer@kaplan.com,
917.822.8190 Twitter: @KapEdNews
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