Grove Co.’s Bold, Sustainable Rebrand Recognized in The Dieline Awards 2024 Sustainable Packaging Category
08 Mayo 2024 - 2:01PM
Business Wire
Other honorees for the top industry honor
include Target’s Figmint brand and Acer ebii’s Smart Bike
packaging
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), the world’s first plastic neutral retailer, a leading
sustainable consumer products company, certified B Corporation, and
Public Benefit Corporation announced that its recently launched
rebrand of flagship owned brand Grove Co. has been selected as a
winner in the Dieline Awards 2024 Sustainable Packaging category
for Home, Shopping, & Other Markets. For the past 15 years, the
Dieline Awards have formally recognized the best packaging design
worldwide, becoming the premier industry-wide benchmark for design
excellence in consumer products.
Grove Co.’s rebrand rose to the top of more than 1500 entries
from 35 countries, earning second place in the Sustainable
Packaging category, which highlights innovative design that helps
advance environmental objectives while emphasizing the importance
of reducing the packaging industry’s ecological footprint. Other
brands recognized in the category include Target’s Figmint earning
first place and Acer ebii earning third place, with Patagonia and
UniSleep included on the Awards shortlist earlier this year.
“The goal of this rebrand was always to help Grove Co. products
land in more carts so that our ‘Go Beyond Plastic’ message could
reach more customers and we could introduce change in sustainable
consumer products to more homes,” said Lucy Leahy, General Manager
of Grove Collaborative’s Owned Brands. “Having our team’s hard work
recognized with this amazing award only lends more credence to our
efforts to demonstrate to consumers that reducing their reliance on
plastic in these categories is not only possible, it's
beautiful.”
The Grove Co. rebrand aimed to enhance the visibility of
products on retail shelves, underscore its commitment to reducing
plastic, and lean into the beauty of more sustainable packaging
choices. At the heart of the rebrand is the emphasis on Grove Co.'s
material selection, particularly infinitely recyclable aluminum,
chosen for its scalability and sustainability. The new branding
highlights the brilliance of brushed aluminum as a symbol of
reduced-plastic swaps while also introducing a more experiential
element to the packaging through bold fragrance illustrations,
designed to better evoke the high quality ingredients and gorgeous
natural origin fragrances to be found within each bottle.
To read Grove Co.’s winning submission for the Dieline Awards
2024, visit: https://thedieline.com/grove-co/
Grove Co. products (and the award-winning packaging design) can
be found online at www.Grove.co as well as national retailers
including CVS, Meijer, and Target.
About Grove Collaborative Holdings,
Inc.
Launched in 2016 as a Certified B Corp, Grove Collaborative
Holdings, Inc. (NYSE: GROV) is transforming consumer products into
a positive force for human and environmental good. Driven by the
belief that sustainability is the only future, Grove creates and
curates more than 210 high-performing eco-friendly brands of
household cleaning, personal care, health and wellness, laundry,
clean beauty, baby, and pet care products serving millions of
households across the U.S. each year. By serving as the trusted
destination for conscientious consumers who want to make the right
choices for their families and the planet and providing access to
knowledgeable Grove Guides, Grove makes it easy for everyone to
build sustainable routines and Be a Force of Nature.
Every product Grove offers — from its flagship brand of
sustainably powerful home care essentials, Grove Co., to its
exceptional third-party brands — has been thoroughly vetted against
the Grove Feel Good Standard, which guarantees strict ingredients
criteria, 100% plastic neutral orders, carbon neutral shipments,
and the highest quality performance in addition to being certified
cruelty-free and ethically produced. Grove is a public benefit
corporation on a mission to move Beyond Plastic® and is available
at select retailers nationwide, making sustainable home care
products even more accessible. For more information, visit
www.grove.com.
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Media Relations Contact
Ryan.Zimmerman@grove.co
Grove Collaborative (NYSE:GROV)
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