New 3,700 square-foot upgrade integrates company's flavor and
ingredient product development capabilities, further increases its
innovation competencies
NEW
CENTURY, Kan., Aug. 15,
2023 /PRNewswire/ -- IFF (NYSE: IFF) today announced
the completion of its new North American Creation and Design center
in New Century. The IFF Creative
Center brings together the company's flavor and ingredient
expertise with its food design capabilities to better support the
growth of the region's food industry.
The infrastructure upgrade includes the addition of two new
flavor creation labs, the expansion of existing food application
design labs for dairy, bars, culinary and bakery, and a new lab
solely for pet food development. The New
Century facility is now the company's second largest
creative center in North America
and houses ten labs, and six state-of-the-art pilot plants, which
serve two purposes: – providing better customer support and
enhancing innovative product development.
"Our capability expansion in New
Century provides a significant advantage to our customers,"
said Carmen Cain, regional president
for IFF's Nourish division. "By integrating flavors, ingredients,
and food design in one space, we can increase our speed-to-market
while offering a breadth of knowledge and resources across multiple
food categories. This investment strengthens our end-to-end IFF
PRODUCT DESIGN™ approach in which we reimagine future-proof
concepts and experiences by combining our expertise in ingredients
and flavors with a deep understanding of consumer behavior."
The two new flavor creation labs – for sweet and savory flavors,
respectively – mark the first time flavorists will be based at the
New Century facility. The expert
flavorists will develop alongside the dairy, bakery, bars, culinary
and pet food product application and design teams.
"Product development cycles are shorter today, so it's essential
to be nimble," explains Debra
Missel, regional creation & design director for
North America. "Having flavorists
on-site working side by side with our product application and food
design experts enhances our ability to rapidly create total product
solutions that address both functionality and taste. In fact,
New Century has one of the largest
dairy and cereal bar pilot plants in North America. This investment benefits our
customers because it streamlines their development times, getting
products to the shelf that much faster."
Another highlight is the addition of a dedicated lab to serve
the North American pet food and pet treat segment, a strong
category projected to generate $58
billion in 2023, according to Euromonitor. This is a first
for the New Century Creative Center, it now enables pet food
manufacturers to have full access to high-quality ingredients,
flavors, and product design resources.
IFF's New Century Creative Center is positioned to provide
best-in-class food product development support for its customers
and to cultivate collaboration throughout the innovation process.
For more information on IFF's product portfolio, visit
www.iff.com.
Welcome to IFF
At IFF (NYSE: IFF)—an industry leader in food, beverage, health,
biosciences, and scent—science and creativity meet to create
essential solutions for a better world. With the beauty of art and
the precision of science, we are an international collective of
thinkers who partners with customers to bring scents, tastes,
experiences, ingredients, and solutions for products the world
craves. Together, we will do more good for people and
planet. Learn more at
iff.com, Twitter, Facebook, Instagram,
and LinkedIn.
©2023 International Flavors & Fragrances Inc. (IFF). IFF,
the IFF Logo, and all trademarks and service marks denoted with ™,
SM or ® are owned by IFF or affiliates of IFF
unless otherwise noted. All Rights Reserved.
Media Contact:
Tatiana Ernandes
Go-to-Market Communications
tatiana.ernandes@iff.com
+55 11 97.281.6327
SOURCE IFF