Creating seamless and tailored guest
experiences
ATLANTA, Sept. 12,
2023 /PRNewswire/ -- IHG Hotels & Resorts, a
global leader in next-gen cloud solutions and one of the world's
largest hotel companies, is proud to announce the launch of a
reimagined digital booking experience for its guests. Leveraging
the power of cloud-based platforms, IHG is transforming the
hospitality industry by providing a smarter, easier and faster way
for guests to book and personalize their stays.
Experience the full interactive Multichannel News Release
here:
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The enhanced booking experience empowers guests to select
individual room attributes such as a higher floor or a room with a
view. Guests can also personalize their stays with various
enhancements including IHG One Rewards elite-qualifying bonus
points, Food & Beverage credits, lounge access, special in-room
welcome amenities or pre-paid parking – all as part of the
redesigned booking flow. To date, more than 5,000 hotels have the
ability for guests to choose the room attributes that matter most
to them and over 100 will have stay enhancements live by the end of
2023.
"The innovative technology that powers this level of
customization for IHG's guests has allowed us to fully reimagine
the booking experience, adding greater choice through the
convenience of the platform," said George Turner, Chief Commercial & Technology
Officer at IHG Hotels & Resorts. "By leveraging the
company's next-gen cloud solutions, we are setting a new standard
in the industry, ensuring guests have the power to curate their
perfect stay with ease."
To achieve this breakthrough, IHG undertook an extensive
process, beginning with a comprehensive inventory of every room
across its global portfolio of hotels and resorts. This inventory
included details such as higher floor rooms, ocean or city views
and additional amenities that guests seek when booking. Simplifying
available rates across all locations worldwide ensured that guests
could effortlessly find their ideal room. Combined with the launch
of stay enhancements, this is another example of how IHG is putting
guests in more control of their experience in an easy and intuitive
way.
And guests aren't the only ones seeing value from stay
customization. On average, when a guest purchases an attribute for
their stay, hotels see additional revenue of $22 per night for that booking, with Luxury &
Lifestyle brands seeing up to $41 of
additional per night revenue for upsell bookings.
IHG's partnership with Amadeus, the world's leading travel
technology provider, has been instrumental in establishing IHG as a
leader in next-gen cloud solutions. IHG has also invested in
rebuilding each hotel's website, recognizing that 40% of website
traffic originates from these platforms. With over 80% of IHG
hotels already boasting a new website, IHG continues its commitment
to fully showcase the diverse offerings available to guests across
its 19 brands. Further investment included standardizing the
definition of room types globally; for example, a Holiday Inn brand
premium room type is always 15% larger than a standard room type.
The result of these initiatives is a modernized booking flow
that seamlessly integrates guest preferences. Through extensive
customer testing, IHG has created an intuitive booking experience
that allows guests to personalize their stay before arrival.
Interested, for example, in a suite on a high floor with a
breathtaking view and a spa treatment at the InterContinental
Bahrain? IHG now makes it easy for guests to get just that.
George Turner added, "This
game-changing solution demonstrates IHG's dedication to staying at
the forefront of the hospitality industry. We are committed to
continually developing and refining offerings to enhance the
customer journey and elevate the booking experience like never
before."
Looking ahead, IHG will continue its journey of innovation,
constantly refining its technology and adding new functionality
into the booking flow. This includes improvements to the IHG One
Rewards mobile app, a newly relaunched app which is IHG's fastest
growing revenue channel.
With guests from numerous countries visiting IHG's digital
channels more than half a billion times each year, the impact of
these cloud-based solutions on the hospitality industry is
substantial. IHG Hotels & Resorts remains customer-centric,
striving to create a booking experience that surpasses expectations
and sets new industry standards.
ABOUT IHG HOTELS & RESORTS
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global
hospitality company, with a purpose to provide True Hospitality for
Good.
With a family of 19 hotel brands and IHG One Rewards, one of the
world's largest hotel loyalty programmes, IHG has over 6,000 open
hotels in over 100 countries, and more than 1,900 in the
development pipeline.
- Luxury & Lifestyle: Six Senses Hotels Resorts Spas,
Regent Hotels & Resorts, InterContinental Hotels & Resorts,
Vignette Collection, Kimpton Hotels & Restaurants, Hotel
Indigo
- Premium: voco hotels, HUALUXE Hotels & Resorts,
Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Hotels & Resorts,
Holiday Inn Express, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday
Inn Club Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group's holding company
and is incorporated and registered in England and Wales. Approximately 345,000 people work
across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and
IHG One Rewards. To download the new IHG One Rewards app, visit the
Apple App or Google Play stores.
For our latest news, visit our Newsroom and follow us on
LinkedIn, Facebook and Twitter.
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SOURCE IHG Hotels & Resorts