TEL
AVIV, Israel, Feb. 5, 2024
/PRNewswire/ -- Primis has signed a new exclusive partnership deal
with Gamer Network until the end of 2024. Gamer Network's parent
ReedPop is known as one of the largest producers of pop culture
events in the world, with a portfolio including New York Comic Con
and MCM London Comic-Con, while Gamer Network is a market leader in
digital journalism and content, and has agreed to use the Primis
video player across its entire portfolio exclusively. Primis is the
leading Video Discovery platform for publishers and the founder of
Sellers.guide.
The Primis player will continue to be featured across Gamer
Network's thirteen sites including Eurogamer.net,
RockPaperShotgun.com, and Dicebreaker.com, which are
internationally respected for gaming news, reviews, and long-form
journalism. Primis has substantially scaled video consumption and
added ad inventory since the two companies partnered in March
2023. "We are excited to continue working with the Primis
team. This exclusivity deal solidifies our partnership after half a
year of promising increases in revenue," said Richard Badley, Head of Ad Tech at Gamer
Network. "It has enabled us to resolve long-standing issues selling
out of direct video inventory, especially in the UK. Primis has
eliminated this issue and we are seeing great metrics as a result,"
explained Badley.
Omer Peleg, Senior Executive of
Business Development at Primis shared, "This collaboration is an
incredible addition to our ever-expanding gaming portfolio. It has
been a great experience working with the Gamer Network team on
their video strategy and revenue goals. We are thrilled about this
partnership and excited to take part in the growth of their gaming
community."
About Primis:
Primis is the leader in Video Discovery. Their video ad
monetization platform increases publishers' revenue by helping
users discover high-quality video content. The company's video
discovery technology is used by 100s of digital publishers,
empowering over 450M uniques with an
engagement-based video experience.
In May 2021, Primis launched
Sellers.guide, a free resource to shed light on the ad tech supply
chain by comparing ads.txt files with sellers.json.
Primis is owned by Universal McCann and The Interpublic Group of
Companies, Inc. (NYSE: IPG).
Website: www.primis.tech
Twitter: @PrimisLtd
LinkedIn: Primis-UM
Facebook: Primis-UM
About ReedPop:
ReedPop is a boutique group within Reed Exhibitions – one of the
world's leading events organizers. Launched in 2006, the group has
become the number one producer of pop culture events across the
globe as well as a full service digital content provider and media
company. Delivering once-in-a-lifetime fan experiences curated
specifically for localized audiences, ReedPop currently features
events in North America and
Europe, including: New York Comic
Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX
West, East and Unplugged, Emerald City Comic Con (ECCC), Star Wars
Celebration, MCM Comic Con, EGX, and more. In addition to
organizing and managing events, ReedPop also runs and operates
Gamer Network and its portfolio of leading gaming websites
including Eurogamer, Rock Paper Shotgun and GamesIndustry.biz. The
staff at ReedPop are a fan-based, globally focused group of
professionals that are uniquely qualified to build and serve the
communities with whom they share a common passion.
(www.reedpop.com).
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SOURCE Primis; Gamer Network