Coffee Tops Cuddling, Breakfast and More This
Iced Coffee Season
It’s no secret Americans love their coffee, so McCafé set out to
see just how deep the connection really is, uncovering the many
feel-good moments of the day and how drinking coffee stacks up.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180816005100/en/
McCafé Frappés deliver a cafe-quality
coffee on-the-go, now in a bottle. (Photo: Business Wire)
A McCafé’s Feelin’ Good Summer Survey* asked 1,000 U.S. adults
about their love of coffee and other moments that contribute to
their everyday happiness to coincide with the official launch of
the brand’s latest beverage innovation: bottled McCafé Frappés, a
line of ready to drink, coffee drinks.
When asked about their preferred ways to start their day in the
McCafé survey, consumers said it’s a toss-up between coffee and
cuddles with their beloved pets. While about a third (31%) of
survey respondents said cuddling their pet would help turn around a
bad morning, almost half (47%) turn to coffee to get a better start
to their day.
Our obsession isn’t just about the caffeine fix—it’s also
because coffee makes you feel good, and no season is as full of
good vibes as summer. A majority of Americans (80%) agree that they
have the most feel-good moments during the summertime, and coffee
is an essential component. Summer just wouldn’t be summer without
iced or cold coffee, and Americans believe summer would be
incomplete without pool days (54%), ice cream trucks (44%) and iced
or cold coffee (40%).
McCafé also found that when it comes to coffee, Americans would
be willing to make all sorts of sacrifices. More than a third (34%)
of respondents said they would prioritize drinking coffee over
brushing their teeth if they only had 10 minutes to get ready in
the morning, while nearly two out of five (38%) Americans would be
more willing to spend a day without their smartphone than abstain
from java for a whole 24 hours.
And employers could benefit from stocking the office fridge with
coffee to boost morale, since more respondents said coffee perks
them up (47%) than a compliment from their boss would (17%).
Key Findings
From AM to PM, any time is fine for a coffee:
- Americans are reaching for the good
stuff throughout the day - 60% go back for more joe after
noon.
- More than two in five (43%) Americans
would grab an iced or cold coffee if they needed a “pick-me-up”
during the day.
- A majority (65%) of iced or cold coffee
drinkers regularly drink coffee throughout the day.
Our love affair with coffee extends from coast to
coast:
- On average, New Yorkers would pay $33
for the last iced or cold coffee drink on a hot summer day.
- Chicagoans (57%) said coffee can turn
around a bad morning better than a sweet goodbye from a partner or
family member (51%).
- Los Angelinos know the pain of a
jam-packed highway and yet to turn a bad morning around, many would
choose their morning coffee (52%) ahead of experiencing little
traffic or an easy commute (41%).
Iced or cold coffee has a special place in our
hearts:
- More than a quarter (26%) of Americans
drink iced or cold coffee year-round, regardless of the
weather.
- Parents need that extra boost. Survey
respondents with kids were more likely to grab an iced or cold
coffee to brighten their day than non-parents (53% vs. 38%).
Feelin’ Good Made Easy
Our U.S. survey respondents agree: Coffee is a top choice when
it comes to feeling good in the summertime – and always. And now,
McCafé lovers nationwide have another easy way to grab their
favorite pick-me-up. This past April, McDonald’s launched a line of
bottled McCafé Frappé coffee drinks in grocery and convenience
stores, as well as mass merchandisers across the U.S. Available in
three flavors – Caramel, Mocha, and Vanilla – bottled McCafé
Frappés deliver craveable and delicious café-quality coffee
on-the-go. The Coca-Cola Company manufactures, distributes and
sells bottled McCafé Frappé coffee drinks, and combines
brand-building and distribution expertise together with McDonald’s
to offer a new way for people to enjoy the taste of McCafé. They
are made with 100% Arabica coffee beans and blended with real milk,
sugar, natural flavors and other ingredients for a smooth,
perfectly balanced taste.
To learn more about bottled McCafé Frappés and to find a
retailer near you, visit:
https://www.mcdonalds.com/us/en-us/mccafe-in-stores/on-the-go/frappe.html.
*McCafé’s Feelin’ Good Survey Methodology
This survey was conducted by Wakefield Research for McCafé. The
online survey included 1,000 nationally representative U.S. adults
ages 18+, and 100 adults in each of the following DMAs: New York
City, Chicago, and Los Angeles.
About McCafé
The world’s first McCafé opened in Melbourne, Victoria,
Australia in 1993. McCafé coffees including lattes, cappuccinos and
mochas were added to the U.S. national menu in 2009, and quickly
expanded to include blended ice frappés and smoothies, triple-thick
shakes as well as limited-time seasonal offerings. In 2017, a
renewed commitment to McCafé featured refreshed branding and new
and recrafted espresso beverages.
About McDonald’s USA
McDonald's USA, LLC, serves a variety of menu options made with
quality ingredients to more than 25 million customers every day.
Over 90 percent of McDonald's 14,000 U.S. restaurants are
independently owned and operated by businessmen and women.
Customers can now log online for free at approximately 11,500
participating Wi-Fi enabled McDonald's U.S. restaurants. For more
information, visit www.mcdonalds.com, or follow us on Twitter
@McDonalds and Facebook www.facebook.com/McDonaldsUS/.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company,
offering over 500 brands in more than 200 countries and
territories. In addition to the company’s Coca-Cola brands, our
portfolio includes some of the world’s most valuable beverage
brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani
waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold
Peak teas and coffees, Honest Tea, innocent smoothies and juices,
Minute Maid juices, Powerade sports drinks, Simply juices,
smartwater, Sprite, vitaminwater and ZICO coconut water. We’re
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We’re also
working to reduce our environmental impact by replenishing water
and promoting recycling. With our bottling partners, we employ more
than 700,000 people, helping bring economic opportunity to local
communities worldwide. Learn more at Coca-Cola Journey at
www.coca-colacompany.com and follow us on Twitter, Instagram,
Facebook and LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180816005100/en/
McDonald’s CorporationAndrea Abate,
630-209-7121andrea.abate@us.mcd.comorBottled McCafé FrappésAlex
Ebanks, 470-522-0039aebanks@coca-cola.comorM BoothDenise Penagos,
212-539-3269DeniseP@mbooth.com
Coca Cola (NYSE:KO)
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