loanDepot CMO Alec Hanson Named a “2024 HousingWire Marketing Leader”
05 Junio 2024 - 9:25AM
Business Wire
Award celebrates the most creative and
influential marketing minds of the housing economy
loanDepot, Inc. ("LDI" or "Company") (NYSE: LDI), a leading
provider of home lending solutions that enables customers to
achieve the dream of homeownership, announced that Chief Marketing
Officer Alec Hanson was named a “2024 HousingWire Marketing Leader”
honoring the best and brightest minds in marketing within housing.
“Marketing Leaders hold a track record of transforming brands,
leading teams and driving business results within their
industries," according to HousingWire.
“Alec’s recognition is well-deserved,” said LDI President Jeff
Walsh. “His team’s emphasis on consumer education is helping our
customers navigate what can be a complex journey to homeownership,
making a difference in their lives while creating value for our
loan originators. Our focus on education is helping drive our
mission as a purpose-driven lender, serving the increasingly
diverse communities of today’s first-time homebuyers.”
Hanson, a mortgage industry thought leader with more than two
decades of sales and production experience, is disrupting
traditional mortgage marketing by bringing an originator’s mindset
to his role as CMO. Under his direction, loanDepot’s marketing team
has launched strategic campaigns advancing the Company's Vision
2025 goals of better serving first-time homebuyers, including:
- "Home School," which sits in the gap between thinking about
making a move and taking the next step to contact a lender,
empowering today’s consumers with the necessary knowledge to
achieve their homeownership goals. Aligned with the different ways
today’s consumers access information, the comprehensive educational
platform supports every stage of the homeownership journey
delivering cohesive content across podcasts, videos, and written
articles.
- The “mellominute” video series runs across loanDepot real
estate affiliate mellohome’s social channels, teaching consumers
everything they need to know about real estate and home financing
in 60 seconds or less.
- Educational courses for consumers in collaboration with the
company’s subject matter experts. These courses have started with a
master class in VA loans and will expand to cover segments such as
first-time homebuyers and home renovation.
“Our team has made great progress in the last year developing a
marketing platform that demystifies the homeownership process for
consumers,” said Hanson, who also serves as loanDepot’s chief
education officer. “Knowledge is power, and together with our
incredible loan originators, we’re working to arm today’s aspiring
homebuyers and homeowners with the information they need to make
the informed decisions that help unlock their dreams of sustainable
homeownership.”
HousingWire is an influential source of news and information for
the U.S. mortgage and housing markets, with a readership that spans
lending, servicing, investments and real estate market participants
as well as financial market professionals.
About loanDepot
loanDepot (NYSE: LDI) is a leading provider of lending solutions
that make the American dream of homeownership more accessible and
achievable for all, especially the increasingly diverse communities
of first-time homebuyers, through a broad suite of lending and real
estate services that simplify one of life's most complex
transactions. Since its launch in 2010, the company has been
recognized as an innovator, using its industry-leading technology
to deliver a superior customer experience. Our digital-first
approach makes it easier, faster and less stressful to purchase or
refinance a home. Today, as one of the largest non-bank lenders in
the country, loanDepot and its mellohome operating unit offer an
integrated platform of lending, loan servicing, real estate and
home services that support customers along their entire
homeownership journey. Headquartered in Southern California and
with hundreds of local market offices nationwide, loanDepot’s
passionate team is dedicated to making a positive difference in the
lives of their customers every day.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240605502067/en/
Jonathan Fine VP, Public Relations (781) 248-3963
jfine@loandepot.com
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