MoneyLion Teams Up with A.I. Ben Franklin to Declare the Summer of Financial Freedom
07 Julio 2023 - 8:58AM
Business Wire
MoneyLion Inc. (“MoneyLion”) (NYSE: ML), a leader in financial
technology powering the next generation of personalized products
and content, is using the power of A.I. to bring back Benjamin
Franklin to raise awareness around financial freedom while
surprising select social media followers who participate in its
latest brand campaign, “Financial Freedom”, that will run from July
5th to August 14th.
According to a recent report by LendingClub, more than 60% of
Americans are living paycheck-to-paycheck while household debt in
the U.S. reached a record high of $17 trillion last quarter. This
is not what our nation’s founders would have wanted. With a little
help from Artificial Intelligence, MoneyLion is bringing back
Benjamin Franklin to re-declare our financial freedoms. Starting
today, right after Americans celebrate our nation’s independence,
“A.I. Ben” will come to life across MoneyLion’s social media
channels, inviting consumers to share what they want to declare
financial freedom from.
Using Artificial Intelligence to manipulate thousands of images,
pictures and paintings of the original Ben Franklin, MoneyLion has
created an A.I.-inspired version of Ben for its campaign. Each
Monday, between now and August 14th, A.I. Ben will be using
MoneyLion's social channels to randomly select and announce one
lucky winner to win up to $1,000 that will help them on their
journey to financial freedom.
In addition to the social promotion, MoneyLion and A.I. Ben will
share tips and tricks that can be used to reach financial freedom.
MoneyLion’s Chief Marketing Officer, Cynthia Kleinbaum Milner,
said, “We know the large impact that financial stress can have on
people’s lives and believe that everyone deserves access to the
insights and tools necessary to building wealth. That’s why we’ve
created an all-in-one mobile finance app that caters to people's
needs and empowers them to take control of their finances.”
“MoneyLion brought me back to wake people up and let them know
that they can declare a new kind of independence: financial
independence,” said A.I. Ben.
More information can be found at
www.moneylion.com/financial-freedom or by following MoneyLion on
social media (Instagram: @moneylioninc, Twitter: @moneylion,
TikTok: @moneylion, Facebook: @moneylion).
About MoneyLion
MoneyLion is a leader in financial technology powering the next
generation of personalized products and content, with a top
consumer finance mobile app, a premier embedded finance platform
for enterprise businesses and a world-class media arm. MoneyLion’s
mission is to positively change people’s financial path by rewiring
the financial system and empowering them with greater financial
literacy and access. In our go-to money app for consumers, we
deliver curated content on finance and related topics, through a
tailored feed that engages people to learn and share. People take
control of their money life with our innovative financial products
and marketplace - including our full-fledged suite of features to
save and invest - seamlessly bringing together the best offers and
content from MoneyLion and our 1,000+ enterprise partner network,
together in one experience. MoneyLion’s enterprise technology
provides the definitive search engine and marketplace for financial
products, enabling any company to add embedded finance to their
business, with advanced AI-backed data and tools through our
platform and API. Established in 2013, MoneyLion connects millions
of people with the financial products and content they need, when
and where they need it.
For more information about MoneyLion, please visit
www.moneylion.com.
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