-New Brand Positioning, 'MORE,' Underscores
NCL's Commitment to Provide Guests with More Variety, More Elevated
Offerings and More of What They Love While Vacationing with the
Company-
- NCL Unveils All-New 'More At Sea™' Package,
Elevating the Guest Experience with an Expanded Selection of
Upgraded Premium Beverage Offerings, More Specialty Dining Meals,
More Minutes with Fleetwide Access to Starlink's High-Speed Wi-Fi,
and So Much More, Reinforcing the Brand's New Positioning-
-To Deliver 'More,' NCL Also Highlights More
Top Guest-Rated Entertainment Productions Across Its Fleet, a
Completely Revamped Mobile App and New Industry-Leading
Attractions-
MIAMI, Oct. 1,
2024 /CNW/ -- Norwegian Cruise Line (NCL) the innovator in
global cruise travel with a 57-year history of breaking boundaries,
today unveils its new brand positioning, "MORE," reinforcing and
extending its legacy of delivering more onboard offerings, more
places to discover and more value with the launch of its all-new
upgraded 'More At Sea' package.
NCL has a history of delivering endless options with over 600
unique itineraries through 2026 that call to 450 destinations
around the world and the fleet features over 80 restaurants and
endless activities on board. There is something for every guest
onboard NCL's soon-to-be 20-ship fleet. They can create
more memories of their dream vacation and never have to choose this
or that, but instead can enjoy this AND that.
To further enhance the guest experience, NCL is upgrading its
popular 'Free At Sea' package to 'More At Sea,' which will provide
even more benefits and premium inclusions that guests want and that
matter most to them on their well-deserved vacation. Starting
today, guests can take advantage of this new and more inclusive
package for voyages beginning Jan. 1,
2025. 'More At Sea' will feature an expanded offering
of guest-favorite amenities to enjoy, such as an extensive variety
of globally sourced and recognized premium beverage brands across
every spirit category, such as Grey Goose vodka, Casamigos Tequila,
Woodford Reserve bourbon whiskey and more – all of which are
included. Guests can also choose from over 100 specialty
cocktails served across its more than 80 bars, including NCL's
award-winning Metropolitan Bar that shakes up sustainable craft
cocktails exclusively aboard the Prima Class ships.
Cruisers' favorite NCL cuisine can now be enjoyed even more,
with additional specialty dining meals available with the debuting
'More At Sea' package for guests sailing on voyages of seven days
or longer. They will also be able to enjoy more appetizers
and desserts with up to three of each included at each
sitting. Guests will also have faster and stronger
connectivity onboard with Starlink's high-speed internet access, as
well as more Wi-Fi minutes included, with each guest in the
stateroom now getting their own dedicated login for 150 minutes,
helping more guests get online and stay connected while
cruising. Still included in the package will be a
$50 credit per shore excursion for
the first guest, free airfare for the second guest as well as third
and fourth guests sail free on select voyages. The all-new 'More At
Sea' package was designed to deliver the experiences and perks that
guests value most for an elevated vacation. For complete package
details visit www.ncl.com/cruise-deals/more-at-sea.
Following guest feedback and to deliver a seamless dining
experience, NCL is replacing its specialty dining á la carte
pricing with a flat cover charge for sailings beginning on
Jan. 1, 2025. For details on the new
pricing, visit www.ncl.com/cruise-deals/more-at-sea.
"This has been one of the most exciting journeys we've been on
at NCL – always looking to further and genuinely understand what
our guests value most during their cruise," said David J. Herrera, president of Norwegian Cruise
Line. "We have invested a lot of time listening to our guests and
our travel partners…and we've found that what they want is to see
more, do more and enjoy more when they vacation with us. They
also want to do so with ease and simplicity, which is why today we
are excited to announce the evolution of our signature 'Free at
Sea' package to the all-new and elevated 'More At Sea'
package. It will deliver a best-in-class upgraded experience
with more variety, choice and value to enhance the guest vacation,
including more premium beverage options to choose from, more
opportunities to experience our specialty dining restaurants, more
connectivity with Starlink's high-speed Wi-Fi, and so much
MORE!"
As the leader in entertainment at sea, Norwegian Cruise Line is
also redefining its onboard offerings to deliver more variety of
programming around the clock from bow-to-stern. Focused on
providing more options for guests to enjoy entertainment outside of
the theater and around the ship, there will be something for
everyone. The Brand is emphasizing musical productions with
greater global appeal, as recently announced with the unveiling of
'Revolution: A Celebration of Prince' to debut aboard the all-new
Norwegian Aqua in 2025. Additionally, NCL is taking some of
its highest rated shows across the fleet and enhancing them in time
for the debut of Norwegian Aqua. Guest favorites "Elements,"
which blends acrobatics, magic and intrigue, is being reproduced to
"Elements: The World Expanded" to offer even more unexpected
delights; and "Syd Norman's
Presents: Rumours" – a Fleetwood Mac
tribute experience will move to the Aqua Theater & Club to
accommodate even more guests for this always jam-packed show.
To enable guests to vacation with ease, NCL is rolling out a new
mobile app across its fleet by the end of this year. Designed
to streamline the guest experience at every point of their cruise
journey, the Norwegian Cruise Line mobile app simplifies the cruise
planning process and includes enhanced features such as a more
intuitive way to browse and make onboard reservations including
dining, shore excursions and entertainment; an easier check-in
process with reduced steps, a more transparent folio view of
purchase history, and a dynamic home screen which displays relevant
voyage information at each phase of the cruise vacation. This
strategic vision of 'Experience MORE at Sea' emphasizes NCL's
history of delivering more variety and more choice for all types of
travelers. With soon-to-be 20 ships offering a breadth of
onboard experiences, from the industry's only racetracks at sea to
its award-winning spas complete with Thermal Suites with
multisensory experiences; and more outdoor space across its newer
vessels to bring guests closer to the ocean, there is more to see,
more to do and more to enjoy!
In 2025 and 2026 respectively, the Company's newest innovative
vessels, Norwegian Aqua and Norwegian Luna™, will offer more to
enjoy with the debut of NCL-exclusive experiences, including the
Aqua Slidecoaster, the world's first hybrid rollercoaster and
waterslide. With exhilarating dual slides and a magnetic lift that
propels adventurous guests through two different courses, this
innovative attraction will feature three stories of exciting twists
and turns around the ship's funnel. It will also premiere the
Company's first Thai specialty restaurant, Sukhothai, as well as
its premiere eatery featuring a dedicated plant-based menu,
Planterie, adding to the seemingly endless array of global cuisines
available across the fleet for guests to discover.
Visiting 450 destinations around the world, including its
private destinations of Great Stirrup Cay in the Bahamas and Harvest Caye in Belize, NCL delivers itineraries for every
type of traveler, from weekend warriors to immersive
explorers. Beginning in 2026 guests can enjoy a greater
variety of shorter cruises; more fun-in-the sun Bermuda, Caribbean and Bahamas cruises; more diverse cruise lengths
from Europe from seven to 16-day
voyages; and bucket-list destinations like Alaska and Asia
Pacific will continue to be a focus.
Check out the latest "Experience More at Sea" video here.
For more information about the Company's award-winning fleet and
worldwide itineraries, or to book a cruise, please contact a travel
professional, call 888-NCL-CRUISE (625-2784) or visit
www.ncl.com.
About Norwegian Cruise Line
As the innovator in global cruise travel, Norwegian Cruise
Line has been breaking the boundaries of traditional cruising
for 57 years. Most notably, the cruise line revolutionized the
industry by offering guests the freedom and flexibility to design
their ideal vacation on their preferred schedule with no assigned
dining and entertainment times and no formal dress codes. Today,
its fleet of 19 contemporary ships sail to 450 of the world's most
desirable destinations, including Great Stirrup Cay, the company's
private island in the Bahamas and
its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only
provides superior guest service from land to sea, but also offers a
wide variety of award-winning entertainment and dining options as
well as a range of accommodations across the fleet, including
solo-traveler staterooms, club balcony suites, and The Haven by
Norwegian®, the company's ship-within-a-ship concept.
For additional information or to book a cruise, contact a travel
professional, call 888-NCL-CRUISE (625-2784) or
visit www.ncl.com. For the latest news and exclusive content,
visit the NCL Newsroom and follow Norwegian Cruise Line on
Facebook, Instagram, Tik Tok and
YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.
Norwegian Cruise Line is a wholly owned subsidiary of Norwegian
Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more,
visit www.nclhltd.com.
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SOURCE Norwegian Cruise Line