Former North America CSO elevated as Lubar
further strengthens his global leadership team
NEW
YORK, Dec. 7, 2023 /PRNewswire/ -- DDB Worldwide
announces today that Tomas Gonsorcik
has been elevated from Chief Strategy Officer, North America to Global Chief Strategy
Officer. In this new role, Gonsorcik will oversee the strategy
practice across DDB's global network of creative agencies. He will
partner closely with Lubar, as well as Global President & Chief
Operating Officer Glen Lomas, and
newly appointed Chaka Sobhani,
President & Chief Creative Officer, International. He will also
join DDB's global leadership team and partner with DDB global
planners and creative teams to inspire creativity that has the
power to move consumers and impact positive change in their
behavior.
Originally from Slovakia with
London and NYC agency experience,
Gonsorcik has led strategy on global brands such as The Coca Cola
Company, New Balance, The Ford Motor Company, Colgate-Palmolive and
McDonald's. Since joining the network in September 2022, Tomas has focused
on codifying DDB's strategic excellence into a universal
language for the network's global planning community with a focus
on emotional advantage, creative impact and effectiveness.
Gonsorcik has also initiated DDB's partnership with Parley For
The Oceans, becoming DDB's sustainability spokesperson. He is a
member of DDB's Global Sustainability and AI Councils and is
leading the ongoing development of proprietary strategic tools with
DDB's Global Strategic Council that are used to impact effective
creativity that fuels client growth. Tomas is also the co-chair of
the 4A's Strategy Committee and sits on the WARC Global
Effectiveness Council. He previously served as Chief Strategy
Officer at VMLY&R.
Said Lubar: "Tomas is an outstanding strategist, who
combines brand smarts with a deep understanding of the modern
consumer. He knows how to lead and inspire people from the front. A
true partner, he epitomizes the DDB belief that you should be
talented and nice. We are lucky to have him join our global
leadership team."
Said Gonsorcik: "It's been an incredible ride since
joining DDB North America last year, contributing to the
transformation of DDB Chicago and adam&eveDDB NYC while
building connections with our global community of some of the best
agencies in the industry. This is a very special agency network and
it not only shows in our unique culture that you can feel in every
office, but in our talent and our world class creative product. It
is an absolute honor to now have the opportunity to spotlight,
scale and accelerate our strategic product on a broader, worldwide
level. To do so with Chaka, Alex, and the global leadership team
while carrying forward the legacy of Bill
Bernbach's agency, is a dream come true."
Gonsorcik will work primarily out of DDB's global headquarters
in NYC.
ABOUT DDB WORLDWIDE
DDB Worldwide (www.ddb.com) is one of the world's largest and most
influential advertising and marketing networks which includes DDB
branded agencies, along with adam&eveDDB (London, Berlin, New
York), DM9 and Africa (both
in Brazil), alma (Miami), Mango, Track and Rodgers Townsend. DDB
has been awarded numerous accolades from the industry's
leading awards shows including 2023 Global Network of the Year by
the Cannes Lions International Festival of Creativity, D&AD
Agency Network of the Year for three consecutive years 2023, 2022,
2021, and Effies US Agency of the Year in 2022 and 2023. WARC has
listed DDB as one of the Top 3 Global Networks for 12 of the last
15 years. The network's clients include MARS, McDonald's,
Molson Coors, Volkswagen, Reynolds
Consumer Products, Peloton, JetBlue, Adidas, Lucozade, CALM,
PlayStation, Marmite, Waitrose & Partners, and the U.S. Army,
among others. Founded in 1949, DDB is part of Omnicom (NYSE: OMC)
and consists of over 8,000 employees across 140 offices in over 60
countries, with its headquarters in New York, NY.
CONTACT
Donna Tobin, Global Chief Marketing
& Communications Officer, DDB Worldwide
press@ddb.com
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SOURCE DDB Worldwide