NEW
YORK, Sept. 27, 2024 /PRNewswire/ -- Omnicom
(NYSE: OMC) today announced its precision marketing
division, Omnicom Precision Marketing Group (OPMG), acquired
LeapPoint, a digital advisory firm focused on helping organizations
improve the orchestration and performance of their entire marketing
lifecycle. The move is part of OPMG's strategic efforts to offer
the industry's most comprehensive end-to-end content solution,
empowering marketers to accelerate workflows and deliver
personalized experiences to their customers at speed and scale.
Led by Co-Founder and CEO Nik
DeBenedetto, LeapPoint helps Fortune 1000 enterprises
optimize the performance of their marketing organizations by
strategically integrating people, processes and Adobe technology.
As an Adobe Gold Solution Partner, LeapPoint has deep expertise
across Adobe Experience Cloud, with a particular focus on Adobe
Workfront, Fusion and the rest of Adobe's Content Supply Chain
product offerings. The company's services streamline and automate
workflows, break down operational silos, and improve team
collaboration.
LeapPoint empowers creatives and marketers to work together with
generative AI to minimize manual work and maximize creative output,
providing them with valuable information needed to generate
on-brand content at scale.
"LeapPoint's outstanding depth of expertise across the Adobe
Content Supply Chain, and Workfront specifically, makes them a
vital strategic addition for Omnicom," said Luke Taylor, CEO of OPMG. "LeapPoint is an
expert in delivering the process optimisation, workflow automation
and technology integrations critical to the implementation of a
modern marketing operating model. This acquisition therefore not
only strengthens our existing content supply chain capabilities,
but also further positions OPMG as a leader in the digital
transformation space."
"I am thrilled about the positive impact that joining
Omnicom Precision Marketing Group will have on the next phase of
growth for LeapPoint," said DeBenedetto. "We look forward to
scaling our ability to provide our customers with unparalleled
content supply chain expertise, enabling rapid delivery and
effective management of content at scale. As a result, our
customers can deploy exceptional employee experiences while
delivering on consumers' demands for personalized interactions and
powerful brand experiences."
The acquisition builds upon Omnicom's longstanding partnership
with Adobe including being a Platinum Level Partner. Omnicom is a
proud user of Adobe's Content Supply Chain solution to connect the
people, processes, and technology necessary to provide Omnicom's
specialized, integrated client services.
About Omnicom Precision Marketing Group
Omnicom
Precision Marketing Group (OPMG) orchestrates Omnicom's global
digital, data and CRM services to deliver precisely targeted and
meaningful customer experiences at scale. Powered by world-class
capabilities in technology and AI, as well as global partnerships
with technology leaders like Adobe and Salesforce, our solutions
span digital experience design and development, technology strategy
and implementation, CRM / loyalty strategy and activation,
innovation and service design, advanced data strategy and
analytics, digital transformation, technical and business
consulting and change management. At the core of our service
model is a suite of connected data, content and decisioning tools,
which we combine with a scaled global delivery network to drive
tangible business outcomes while transforming client marketing
operations. OPMG is a division of Omnicom Group Inc (NYSE:
OMC). For more information, visit www.omcpmg.com.
About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired,
creative marketing and sales solutions. Omnicom's iconic agency
brands are home to the industry's most innovative communications
specialists who are focused on driving intelligent business
outcomes for their clients. The company offers a wide range of
services in advertising, strategic media planning and buying,
precision marketing, retail and digital commerce, branding,
experiential, public relations, healthcare marketing and other
specialty marketing services to over 5,000 clients in more than 70
countries. For more information, visit www.omnicomgroup.com.
About LeapPoint
LeapPoint is a digital advisory firm
focused on helping organizations connect their people, processes,
and technology to improve orchestration across the entire marketing
lifecycle. As an Adobe Gold Solution Partner, LeapPoint's expertise
spans the entire Adobe Experience Cloud ecosystem. The company's
certified consultants have delivered more than 600,000 hours of
Adobe-related implementations and integrations and actively support
hundreds of enterprise-level and Fortune 1000 clients. For more
information, visit www.leappoint.com.
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SOURCE Omnicom Group Inc.