ON24 Named a Leader in 2023-2024 IDC MarketScape for Virtual Events Applications
08 Enero 2024 - 7:00AM
Business Wire
With AI transforming how businesses drive revenue growth, ON24
(NYSE: ONTF), a digital engagement platform for B2B sales and
marketing, was recognized as a Leader in the IDC MarketScape:
Worldwide Virtual Events Applications 2023–2024 Vendor
Assessment (doc. #US50010323, November 2023). The IDC
MarketScape also recognized ON24 for its strengths in data captured
during events that lead to actions that drive engagement and
revenue, integrations and APIs, and the platform’s use of AI for
both content and intelligent metrics.
“The rapid growth of generative AI across platforms will
continue. Early implementations are creating personalized content
for users while the more advanced users will create personalized
video content,” said Wayne Kurtzman, Research Vice President,
Social, Communities and Collaboration, IDC. “ON24 is positioned in
the Leader's category in the 2023-2024 worldwide IDC MarketScape
for virtual events because it offers significant personalization,
enables content to be created quickly for multiple channels and
modalities, and leverages AI to generate written or video content
creation and streamline processes.”
Additional ON24 strengths highlighted in the IDC MarketScape
include:
- AI capabilities: ON24 uses AI for both content and
intelligent metrics to enable real-time reaction and engagement,
including NPSs.
- Integrations and APIs: ON24 easily runs modest or highly
customized virtual events. RESTful APIs enable a wide array of
functionality and allow for the capture of first-party data within
systems of record while supporting versatile user experiences.
- Personalization: ON24 offers significant
personalization, enables content to be created quickly for multiple
channels and modalities, and leverages AI to generate written or
video content creation and streamline processes.
- Perpetual engagement: ON24's new community event type is
a significant addition, creating perpetual, face-to-face engagement
within an already-robust marketing platform.
According to the report, “Consider ON24 if you want to make an
impression on your audience; engage that audience before, during,
and after the event; measure the details; and reuse content across
platforms or when you just want to have significant creative
options and strong metrics that integrate with your MAP, CRM, and
BI tools.”
“AI is the most significant trend shaping business today and at
the center of our platform innovation– powering a new era of
intelligent engagement through personalized, connected and
data-rich experiences that continuously drive engagement and
deliver business results,” said Sharat Sharan, co-founder and CEO,
ON24. “We are proud to be named a Leader in the IDC MarketScape,
and believe this recognition underscores our commitment to helping
customers unlock AI innovation, improve efficiency and fuel revenue
growth.”
Read the IDC MarketScape report excerpt here to learn more about
ON24.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide
an overview of the competitive fitness of ICT (information and
communications technology) suppliers in a given market. The
research methodology utilizes a rigorous scoring methodology based
on both qualitative and quantitative criteria that results in a
single graphical illustration of each vendor’s position within a
given market. IDC MarketScape provides a clear framework in which
the product and service offerings, capabilities and strategies, and
current and future market success factors of IT and
telecommunications vendors can be meaningfully compared. The
framework also provides technology buyers with a 360-degree
assessment of the strengths and weaknesses of current and
prospective vendors.
About ON24
ON24 is on a mission to re-imagine how companies engage,
understand and build relationships with their audience in a digital
world. Through our leading sales and marketing platform for digital
engagement, powered by generative AI, businesses use our portfolio
of webinar, virtual event and content experiences to drive
engagement and generate first-party data, delivering revenue growth
across the enterprise – from demand generation to customer success
to partner enablement.
ON24 powers digital engagement for industry-leading customers
worldwide, including 3 of the 5 largest global technology
companies, 3 of the 6 largest US banks, 3 of the 5 largest global
healthcare companies, and 3 of the 5 largest global industrial
manufacturers, enabling organizations to reach millions of
professionals a month for billions of engagement minutes per year
with all the first-party data being captured, generated and
integrated from one place. ON24 is headquartered in San Francisco
with global offices in North America, EMEA, and APAC. For more
information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2023 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
IDC MarketScape: Worldwide Virtual Events Applications 2023–2024
Vendor Assessment, Doc #US50010323, November 2023
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version on businesswire.com: https://www.businesswire.com/news/home/20240108446350/en/
Media: Tessa Barron press@on24.com
Investor: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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