P&G unveils plans to prominently feature superior performing brands during the Olympic and Paralympic Games Paris 2024
14 Mayo 2024 - 7:00AM
Business Wire
- More than 30 P&G brands launching Olympic and Paralympic
Games-inspired campaigns including Pampers®, Ariel®, Fairy®,
Gillette Venus®, Gillette®, Always®, Head & Shoulders®, Oral-B®
and ZzzQuil®
- P&G brands providing superior performing products and
services to more than 22,000 Olympic and Paralympic athletes and
their staff in the Athletes’ Village including the Village Nursery
with Pampers®; the Beauty & Grooming Salon by Pantene®, Head
& Shoulders®, Mielle®, Gillette® and Braun®; Dental Clinic with
Oral-B®; and Laundry Rooms supplied by Ariel®
- P&G brands partnering with more than 100 Olympic and
Paralympic athletes and activating in-store and online retail
programs with more than 150 retailers from around the world
Procter & Gamble (NYSE: PG), a Worldwide Olympic and
Paralympic Partner, announced plans today to prominently feature
superior performing household and personal care brands during the
Olympic and Paralympic Games Paris 2024 including Olympic-inspired
brand marketing and in-store campaigns, brand-sponsored athlete
partnerships, and complimentary products and services for athletes
in the Athletes’ Village during Paris 2024.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240514255957/en/
The Village Nursery with Pampers (Photo:
Business Wire)
Before and during Paris 2024, more than 30 P&G brands will
reach billions of engaged consumers in countries around the world
through relevant ways that demonstrate product performance
superiority. Inspired by the highest performance of the best
athletes in the world, P&G’s household and personal care brands
are launching Olympic and Paralympic Games-inspired marketing
campaigns featuring the highest performance products that serve
people every day, including:
- Pampers empowers little champions on the move with
Pampers® NEW Baby-Dry™ Pants, providing a superior fit and
protection to win against leaks.
- Ariel’s “Champion of Stain and Odor Removal” campaign is
taking care of clothes on and off the field, even in cold and short
washing machine cycles which are the toughest cleaning
conditions.
- Fairy’s “Tough Stain Cleaning Champion” campaign
features its mascot, Mr. Fairy, and demonstrates superior product
performance in automatic dishwashers, even in short cycles.
- Venus is launching “The Power of Smooth” campaign to
highlight Venus as the razor athletes trust to achieve smooth skin,
especially in the last step in their pre-competition routine.
- Gillette, a brand with a strong sports heritage, is
bringing to life its long-standing promise of "the best a man can
get" through a gold razor for Paris 2024 and a campaign featuring
its highest performing Gillette Labs product line.
- Always is the Official Period Product of Paris 2024. The
“It's a New Period” campaign is aimed at addressing and eliminating
period anxiety in the world of sports through the power of products
with superior protection.
- Head & Shoulders “Gold Medal Against Dandruff”
features the “I Don’t” campaign, demonstrating how the brand
prevents dandruff with an Olympic Games-themed twist.
- Oral-B’s “Brush Like a Champion” campaign leverages the
brand's role as the Official Oral Care Products of Paris 2024 to
promote the use of Oral-B for cleaner, stronger teeth.
- ZzzQuil’s “Sleep Like an Everyday Champion” campaign
promotes better sleep as the key to performing at your best.
“Every day, P&G brands provide consumers with high
performance products that they trust to meet their daily household
and personal care needs for themselves and their families,” said
P&G Chief Brand Officer Marc Pritchard. “That inspired
us to prominently feature how those superior performing products
serve athletes, families and fans so they can focus on achieving
their personal best whether on the Olympic or Paralympic stage or
in those everyday moments in life that matter.”
These P&G brand marketing campaigns and more will be
supported by in-store and online retail activations across more
than 150 retailers in more than 40 countries around the world. Over
the last several Games, P&G and retailers have worked together
to develop the Olympic and Paralympic Games into a highly relevant
platform for engaging consumers to drive growth and value creation.
The Games are particularly relevant in the host region and for
Paris 2024, P&G brands are activating in retail stores across
Europe behind the “Everyday Champions” campaign, providing products
that give their best every day to meet the household and personal
care needs of athletes, families, and fans – just like Olympians
and Paralympians give their best to their sport.
During the Games, P&G brands will be providing more
complimentary services and products to athletes than ever before,
so they can focus on achieving their best when they step out on the
world’s biggest stage. P&G brands will meet the everyday
demands of more than 22,000 athletes and their staff within the
Athletes’ Village, offering accessible and inclusive products and
services, including:
- The Village Nursery with Pampers: For the first time in
the Olympic and Paralympic Games, Pampers® is creating a
comfortable and convenient environment for athlete parents to
connect with their babies and young children to enjoy precious
moments together in the Athletes’ Village during Paris 2024. The
nursery will provide a space for playtime and family bonding and
cater to all babies and their diapering needs with Pampers highest
quality diapers and wipes.
- Beauty & Grooming Salon by Pantene®, Head &
Shoulders®, Mielle®, Gillette® and Braun® will
provide complimentary beauty and grooming treatments designed for
all athletes to help them look and feel their best so they focus on
giving their best when it matters most.
- Laundry Rooms supplied by Ariel: Athletes will
experience outstanding cleaning performance when they bring their
clothes and uniforms to the laundry rooms for cold water washing
laundry services supplied by Ariel, the Official Laundry
Product of Paris 2024.
- Dental Clinic with Oral-B® will give athletes the
confidence of healthy smiles, offering athletes access to general
and emergency dental services with high-performance Oral-B®
toothbrushes, toothpastes and oral care education.
- Period Protection: Always and Tampax® will
provide period protection products in the restrooms throughout the
Athletes’ Village.
- P&G Everyday Champions Welcome Kit: Each athlete
will receive a Paris-themed reusable bag equipped with P&G
brand products such as Oral-B, Head & Shoulders, Aussie,
Safeguard and Febreze to support their health and hygiene needs
during Paris 2024.
“It’s incredible to see P&G brands recognize what matters
most to athletes and show up for them during the Olympic and
Paralympic Games in meaningful ways,” said Dame Laura Kenny,
six-time Olympic medalist. “For athletes who are also juggling
their role as a parent, connecting with their babies in an
accessible space like the Village Nursery with Pampers will be an
amazing resource, providing such valuable support to Olympic and
Paralympic athletes during Games Time.”
P&G and P&G brands are also partnering with more than
100 of the world’s top-performing athletes, supporting their
endeavors on and off the field of play in a variety of ways,
through financial resources and even grant funding to their
preferred charities through the Athletes for Good program.
P&G’s full roster of athletes represents 17 countries and 37
sports and includes:
- Two-time Olympic Gold Medalist Clarisse Agbegnenou,
Judo, France, partnering with Pampers, Ariel, and Oral-B;
- Olympic Gold Medalist Niek Kimmann, BMX, Netherlands,
partnering with Gillette;
- Three-time Paralympic Gold Medalist Marie-Amélie Le Fur,
Para athletics, France, partnering with Always;
- Paralympic Gold Medalist Alexis Hanquinquant, Para
triathlon, France, partnering with Braun, Gillette, Head &
Shoulders, and Oral-B;
- Paralympic Gold Medalist Anastasia Pagonis, Para
swimming, USA, partnering with Venus;
- Two-time Olympic Medalist, Lydia Jacoby, Swimming, USA,
partnering with Venus;
- Olympic Gold Medalist Wang Shun, Swimming, China,
partnering with Safeguard.
About P&G’s Olympic & Paralympic Games
Program
P&G has been a Worldwide Partner of the International
Olympic Committee (IOC) since 2010. In July 2020, P&G announced
the extension of its worldwide partnership with the Olympic Games
through the LA28 Games, including global rights with the
International Paralympic Committee (IPC) and the Paralympic Games.
Since becoming a Worldwide Partner of the Olympic Games, the
Company and its brands including Always®, Tide®, Ariel®, Gillette®
and Head & Shoulders® have partnered with more than 500
athletes to shine a light on their daily commitment to be the best
they can be, just as P&G brands commit to delivering superior
performance for people who count on the brands in their everyday
lives.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240514255957/en/
P&G Jeannie Tharrington (tharrington.jm@pg.com) MMK+
Elisabeth McClure (Elisabeth.Mcclure@ketchum.com)
Procter and Gamble (NYSE:PG)
Gráfica de Acción Histórica
De May 2024 a Jun 2024
Procter and Gamble (NYSE:PG)
Gráfica de Acción Histórica
De Jun 2023 a Jun 2024