SUSSEX,
Wis., Aug. 15, 2024 /PRNewswire/ --
Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience
company, announced today the appointment of marketing and
advertising industry leader Courtney
Ballantini to the position of Senior Vice President and Head
of Client Experience at Rise, Quad's full-service integrated media
agency. Ballantini will oversee all Rise client relationships and
lead the Client Experience team in delivering media solutions and
omnichannel execution that meet the evolving and expanding needs of
brands and marketers.
Courtney
Ballantini joins Rise, bringing deep expertise to lead
client relationships and tackle marketers' challenges.
In her role, Ballantini will lead a team of client partners
focused on solving the complex challenges marketers face today
while also anticipating their future needs. Her leadership will be
an important contribution to Rise's growth trajectory as an
integrated media agency with an engine that both elevates brands
and captures demand across the marketing funnel.
"As large-brand marketers increasingly lean into the unique
solutions Rise offers, Courtney's background across both agency and
client-side roles, and her deep commitment to nurturing talent,
make her exceptionally well suited to understand and connect with
our clients," said Joshua Lowcock,
President of Media for Quad. "Courtney understands our vision to
provide integrated solutions that remove friction wherever they
occur in the marketing journey, while staying true to our
commitments to transparency and the disruptor differentiator path
we're on. She's an ideal leader to drive Rise's ongoing
transformation and enhance our client relationships."
Ballantini, who will report to Lowcock as a member of his senior
leadership team, brings more than two decades of experience in the
marketing and advertising industry, including executive roles at
Starcom and Tyson Foods. Her understanding of business models and
challenges from both the client and agency perspectives equips her
with the knowledge and empathy to connect effectively with clients
and equip the Rise team to produce effective work that generates
real business impact.
"I'm thrilled to join Rise at this pivotal moment in its growth
journey," Ballantini said. "The agency's impressive track record,
combined with its collaborative team and growth-oriented culture,
give Rise the potential to solve client problems in bigger, more
meaningful ways. As a leader who thrives on building and
transforming teams and businesses, this offers me an unparalleled
opportunity. I'm looking forward to collaborating with the team,
delighting our clients, and helping Rise continue to establish
itself as a full-service media agency."
In addition to her work experience, Ballantini has been actively
involved in industry organizations that support and advance working
women and mothers, including She Runs It, a non-profit that aims to
pave the way for more women to lead at every stage of their
marketing, media and tech careers. She is passionate about
mentoring rising leaders and parents, sharing her experiences as
both a successful executive and a mother of two children.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that
helps brands make direct consumer connections, from household to
in-store to online. Supported by state-of-the-art technology and
data-driven intelligence, Quad uses its suite of media, creative
and production solutions to streamline the complexities of
marketing and remove friction from wherever it occurs in the
marketing journey. Quad tailors its uniquely flexible, scalable and
connected solutions to clients' objectives, driving cost
efficiencies, improving speed to market, strengthening marketing
effectiveness, and delivering value on client
investments.
Quad employs approximately 13,000 people in 14 countries and
serves approximately 2,700 clients including industry leading
blue-chip companies that serve both businesses and consumers in
multiple industry verticals, with a particular focus on commerce,
including retail, consumer packaged goods, and direct-to-consumer;
financial services; and health. Quad is ranked among the largest
agency companies in the U.S. by Ad Age, buoyed by its
full-service Rise media agency and Betty creative agency. Quad
is also one of the largest commercial printers in North America, according to Printing
Impressions.
For more information about Quad, including its commitment to
ongoing innovation, culture and sustainable impact, visit
quad.com.
About Rise
Rise, a Quad agency, is a full-service, omnichannel media agency
that provides strategic solutions for brands to valuably connect
with their audiences.
Specializing in media, customer experience, and analytics, Rise
helps clients seamlessly navigate both brand and demand, driving
consumer connections and making all media accountable for business
outcomes. Powered by approximately 500 people who globally support
over $1 billion in media, Rise serves
brands across all industries including retail, direct-to-consumer,
consumer packaged goods, healthcare, and financial services.
As part of Quad, Rise leverages a proprietary tech and data
stack that provides brands with a telescopic view into the media
touchpoints that change behavior and can transparently optimize
their marketing spend to drive business growth. Learn more at
meetrise.com.
Media Contact
Jennifer Wasmer
Director of External Communications
203-522-1699
jawasmer@quad.com
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SOURCE Quad