Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a premier online
casino and sports betting operator, is thrilled to announce a new
exclusive partnership with Phil Hellmuth, the world-renowned
professional poker player and record-holder for the most World
Series of Poker (WSOP) tournament wins. Known as one of the most
skilled gamblers in the world, Hellmuth will join the BetRivers
team as a brand and content partner bringing his unparalleled
expertise and charisma to deliver a variety of exciting and
exclusive player experiences and entertainment across RSI’s Casino,
Sportsbook, and Poker verticals, as well as throughout RSI’s
media-owned productions such as the BetRivers Network and our
long-running Poker Night in America poker show.
Hellmuth’s legendary career has made him one of
the most recognizable figures in the poker world. With an unmatched
17 WSOP bracelets, he has cemented his status as a skilled gambler,
captivating gambling audiences with his pride, passion, and
larger-than-life persona. Beyond his accolades, Hellmuth’s engaging
presence and entertaining personality have inspired countless fans
and players worldwide.
This partnership will see Hellmuth integrated
across RSI’s platforms and media production properties, delivering
a mix of thrilling entertainment and engaging player
opportunities.
Highlights of the partnership will include:
- In-App Promotions: Exclusive themed casino,
sportsbook, and poker events and challenges for players to test
their skills and enjoy unique rewards.
- Interactive Entertainment: Hellmuth will host
Live Casino Dealer events, provide sports betting commentary, and
lead interactive sessions for players and fans. He will also
participate in unique engaging poker events with VIPs.
- VIP Events and Experiences: Appearances at
in-person and online VIP tournaments and events, offering players a
chance to compete with, be entertained by, and learn from one of
poker’s greatest. In the upcoming weeks, VIPs will have the
opportunity go to the Super Bowl in New Orleans with the poker
legend.
- Brick-and-Mortar Activations: Hellmuth will
headline events at BetRivers land-based casino partners, creating
unforgettable moments for attendees. In the coming months, Hellmuth
will be participating in various tournaments at our casino partners
including Rivers Casino and Little River Casino.
- BetRivers Network Collaborations: Hellmuth
will play a prominent role in RSI’s entertainment media property,
BetRivers Network, including appearances on
flagship poker show production Poker Night in
America, exclusive streaming events, and other branded
activations. Be on the lookout for upcoming shoots and promotions
including Hellmuth’s signed legendary BetRivers hat.
- BetRivers Online Poker: Dedicated tournaments
and exclusive branded content designed to captivate online poker
enthusiasts and casual players alike. Including, promoting RSI’s
recently launched online poker platform developed in collaboration
with acclaimed poker professional Phil Galfond.
“Phil Hellmuth is a living legend whose
influence extends far beyond the poker table to all gamblers, and
we are excited to welcome him to the BetRivers family,” said
Richard Schwartz, CEO of Rush Street Interactive. “Phil’s unmatched
passion, dynamic personality, and flair for entertainment make him
the perfect ambassador as we continue to expand our offerings and
elevate player experiences across our platforms. His expanded role
in the BetRivers Network, including increased appearances on Poker
Night in America, and his contributions to promoting our new online
poker platform, will bring unparalleled excitement to our players.
Additionally, his involvement with our best-in-class mobile casino
and sportsbook promotional games will create unforgettable moments
for players and fans alike.”
“Partnering with Rush Street Interactive and
BetRivers is an exciting new chapter for me,” said Hellmuth. “Ever
since meeting the Rush Street Interactive executive team in 2012, I
have been a fan. I have been impressed with RSI’s moxie, will, and
determination to build a beautiful product—an online gaming
experience that people love to use and play on. Today, I am proud
to announce that we will elevate our collaboration to share my
experience and love of poker, gambling, and entertainment with
BetRivers players and fans, both online and in person. First up, I
will attend the Super Bowl in New Orleans with BetRivers VIP
players!”
This partnership reinforces RSI’s dedication to
delivering premium content, unforgettable events, and dynamic
entertainment experiences for its players. By aligning with
Hellmuth, RSI continues to solidify its position as a leader in the
online casino, sportsbook, and poker industries.
Forward-Looking Statements
This press release includes "forward-looking
statements" within the meaning of the "safe harbor" provisions of
the Private Securities Litigation Reform Act of 1995. RSI's actual
results may differ from their expectations, estimates and
projections and consequently, you should not rely on these
forward-looking statements as predictions of future events. Words
such as "expect," "estimate," "project," "budget," "forecast,"
"anticipate," "intend," "plan," "may," "will," "could," "should,"
"believes," "predicts," "potential," "continue," and similar
expressions are intended to identify such forward-looking
statements. These forward-looking statements include, without
limitation, RSI's expectations about its arrangement with Hellmuth,
what RSI's anticipated offerings and benefits arising from that
arrangement will include and its future performance with respect to
that arrangement. These forward-looking statements involve
significant risks and uncertainties that could cause the actual
results to differ materially from the expected results. Most of
these factors are outside RSI's control and are difficult to
predict. Factors that may cause such differences include, without
limitation, changes in applicable laws or regulations,
unanticipated product or service delays, and other risks and
uncertainties indicated from time to time in RSI's most recent
Annual Report on Form 10-K, including those under "Risk Factors"
therein, and in RSI's other filings with the SEC. RSI cautions that
the foregoing list of factors is not exclusive. RSI cautions
readers not to place undue reliance upon any forward-looking
statements, which speak only as of the date made. RSI does not
undertake or accept any obligation or undertaking to release
publicly any updates or revisions to any forward-looking statements
to reflect any change in its expectations or any change in events,
conditions or circumstances on which any such statement is
based.
About Rush Street
InteractiveRSI is a trusted online gaming and sports
entertainment company focused on markets in the United States,
Canada and Latin America. Through its brands, BetRivers,
PlaySugarHouse and RushBet, RSI was an early entrant in many
regulated jurisdictions. It currently offers real-money mobile and
online operations in fifteen U.S. states: New Jersey, Pennsylvania,
Indiana, Colorado, Illinois, Iowa, Michigan, Virginia, West
Virginia, Arizona, New York, Louisiana, Maryland, Ohio and
Delaware, as well as in the regulated international markets of
Colombia, Ontario (Canada), Mexico and Peru. RSI offers, through
its proprietary online gaming platform, some of the most popular
online casino games and sports betting options in the United
States. Founded in 2012 by gaming industry veterans, RSI was named
the EGR North America Awards Customer Services Operator of the Year
five years in a row (2020-2024), the 2022 EGR North America Awards
Operator of the Year and Social Gaming Operator of the Year, and
the SBC Latin-American Awards 2024 Casino Operator of the Year and
2021 Sportsbook Operator of the Year. RSI was the first U.S.-based
online casino and sports betting operator to receive RG Check
iGaming Accreditation from the Responsible Gaming Council. For more
information, visit www.rushstreetinteractive.com.
About Phil HellmuthPhil
Hellmuth is one of the most celebrated poker players in history,
holding a record-breaking 17 World Series of Poker bracelets. Known
for his competitive spirit, engaging personality, and entertaining
presence, Hellmuth is a global ambassador for poker and remains a
dominant force in the game.
Contacts
Media:lisa@lisajohnsoncommunications.com
Investors:ir@rushstreetinteractive.com
Rush Street Interactive (NYSE:RSI)
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