Dogfish Head Cocktails Launches New High-ABV Recipes, Pineapple Orange Rum Mai Tai & Passion Fruit Citrus Vodka Mule
22 Febrero 2024 - 9:30AM
Dogfish Head Cocktails introduces two new higher-ABV recipes,
Pineapple Orange Rum Mai Tai and Passion Fruit
Citrus Vodka Mule. Clocking in at 12.0% ABV, both the Pineapple
Orange Rum Mai Tai and Passion Fruit Citrus Vodka Mule – like all
Dogfish Head’s ready-to-drink (RTD) cocktails – feature real
spirits alongside a thoughtfully crafted duo of real fruit juices
for deliciously distinct flavor experiences. Headed to shelves from
coast-to-coast now, drinkers can track down these tasty new
favorites using Dogfish Head’s Fish Finder.
- Pineapple Orange Rum
Mai Tai: Featuring Dogfish Head rum distilled from cane sugar, the
Pineapple Orange Rum Mai Tai ushers drinkers deep into the depths
of tropical flavor. Combining the natural sweetness of pineapple
juice with the citrusy tang of orange juice, it delivers real,
balanced, and bold flavor in every sip.
- Passion Fruit Citrus
Vodka Mule: A creative interpretation of a Moscow Mule, the Passion
Fruit Citrus Vodka Mule mixes Dogfish Head vodka, real fruit juice
from passion fruit and limes, and classic ginger beer ingredients.
The result? A zesty, fruit-forward concoction with a subtle ginger
kick.
“We’re always looking for ways to take our cocktails to the next
level,” said Sam Calagione, Dogfish Head Founder. “It’s about
giving drinkers what they want, but in a way that offers a fresh
perspective on what has come to be expected. We’ve been seeing
higher-ABV (>8.0%) options selling well in the spirits-based RTD
space*, and among those higher-ABV options, vodka-based and
rum-based recipes collectively make up more than half of all dollar
sales**. So, we took those insights and combined them with our own
spirits and real, high-quality culinary ingredients to create our
innovative takes on two classic recipes – the Mai Tai and the
Moscow Mule.”
To accompany its two newest cocktail recipes, Dogfish Head also
unveils a brand-new look. Paying homage to its coastal roots,
Dogfish Head’s new look features nautical, tattoo-inspired
illustrations complemented by bright colors and a bigger, bolder
“shark and shield” logo. Dogfish Head’s Pineapple Orange Rum Mai
Tai and Passion Fruit Citrus Vodka Mule are the first two flavors
to sport the brand’s new look, but the rest of its cocktail
portfolio will follow suit in the coming months. Dogfish Head’s
other spirits-based RTD cocktail recipes include:
- Strawberry
Honeyberry Vodka Lemonade (7.0% ABV): Dogfish Head Vodka mixed with
juice from real lemons and strawberries, complemented by the subtly
sweet and juicy notes of honeyberries for light, vibrant
flavor.
- Blood Orange Mango
Vodka Crush (7.0% ABV): Dogfish Head vodka combined with blood
orange and mango juices for an easy-to-drink, citrus-forward
libation.
- Grapefruit
Pomegranate Vodka Crush (7.0% ABV): Dogfish Head vodka blended with
grapefruit juice and topped with pomegranate juice for a
refreshing, crush-able cocktail.
For those who can’t seem to choose, there is always Dogfish
Head’s Bar Cart Vodka Mix Pack, which features two of each of its
vodka-based cocktails. The best-selling 8pk*** in the spirits-based
canned cocktail segment, the Dogfish Head Bar Cart Vodka Mix Pack
contains something for every cocktail-lover to explore and
enjoy.
Dogfish Head has proudly been distilling full-proof spirits
since 2002. Using its 20+ years of distilling expertise, Dogfish
Head has developed a diverse, award-winning portfolio of full-proof
spirits, including whiskeys, gins, vodkas, rums, cordials, brandies
and of course, RTD cocktails. For more about Dogfish Head,
please visit www.dogfish.com.
*Circana Total US MULO+C L52WE 02/04/2024 **Circana High
ABV RTD Cocktails, Total US MULO+C L52WE 02/04/2024***Circana Total
US MULO+C L52WE 02/04/2024
- Dogfish Head Pineapple Orange Rum Mai Tai
- Dogfish Head Passion Fruit Citrus Vodka Mule
Megan Bayles
Dogfish Head Craft Brewery
3024993149
megan.bayles@dogfish.com
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