Similarweb 3.0 Puts Digital Data to Work Unlocking Business Growth
06 Septiembre 2023 - 7:00AM
Business Wire
Empowering businesses with 360° visibility
across all digital ecosystems to drive marketing and business
excellence
Today Similarweb (NYSE: SMWB) launched the Similarweb 3.0
generation of its platform for powering business decisions in the
digital world.
In addition to helping companies keep pace with changes in the
digital landscape, Similarweb 3.0 streamlines access to the data
and insights on web and app performance that provide the most
business value. Whether you’re responsible for a small website or
the online operations of a global company, Similarweb 3.0 will let
you connect strategic research with daily execution – and do it at
scale. For search engine optimization and pay per click advertising
leaders, Similarweb 3.0 offers better ways of seizing opportunities
and staying ahead of the competition. Business leaders and
marketing managers will be able to leverage Similarweb 3.0 to focus
their investments in smarter digital strategies for efficient
growth.
“The past three years have brought about a profound
transformation in the digital ecosystem, making it a more intensely
competitive arena than ever before,” Similarweb CEO Or Offer said.
“I’m proud of the work our product and engineering teams have done
to not only expand and refine the data that we offer on web and app
performance but organize it for delivery in more customizable and
efficient ways.”
Pricing and packaging changes make Similarweb 3.0 accessible and
affordable to businesses at every stage of their growth, allowing
customers to choose the modules that make the most sense for their
business. Meanwhile, new Advanced Sharing features allow for easier
dissemination of reports to designated Viewers, who need not have a
full platform license.
Similarweb 3.0 modules include:
- A new Search Tracker, featuring:
- Rank Tracker to alert SEO to changes in their rankings on
specific keywords – because once you find your way to the top of
the rankings, the next challenge is to stay there.
- Brand Protection to warn marketers when competitors make
aggressive plays against branded keywords – allowing brand owners
to win back the traffic that’s rightfully theirs.
- Market Intelligence to give business leaders the data and
trackers to measure market change, benchmark performance and stay
on top of changing consumer needs, trends, and customer
journeys.
- Website Segments and Custom Industries for custom market
analysis at scale. Go beyond tracking competitor domains to
isolating product categories, lines of business, or specific page
types.
- Data as a Service enhancements for custom access to the data
you need, when you need it, via APIs or a new Data Exporter user
interface. API access is faster than ever, with a richer feature
set.
Throughout, Similarweb 3.0 features user interface and
navigation improvements. Although it’s not an official part of 3.0,
the new SimilarAsk AI assistant is available to beta testers who
would like to see how Similarweb is working to streamline access to
data and shorten the time it takes to find actionable insights.
Similarweb 3.0 is being unveiled today with a blog post by CEO
Or Offer and a presentation at Inbound 2023, the Hubspot Marketing
and Sales Conference. A pair of webinars will follow on September
26 for Business and Marketing Managers and September 28 for SEO and
PPC Managers. See https://lp.similarweb.com/3-0 for more details on
the webinars, the release, and how to get access to Similarweb
3.0.
About Similarweb
Similarweb powers businesses to win their market with the best
Digital Data. Similarweb reveals what is happening online and
provides businesses with the essential digital data & analytics
needed to build strategy, optimize customer acquisition and
increase monetization. We empower our users to be the first to
discover and capture the best business opportunities and stay alert
to react instantly to emerging threats to their business.
Similarweb products are easy to use and integrated into users’
workflow, powered by the most advanced technology, and based on the
most comprehensive and accurate digital data on the planet.
Learn more here: https://www.similarweb.com/corp/about/
Disclaimer: All names, brands, trademarks, and registered
trademarks are the property of their respective owners. The
data, reports, and other materials provided or made available by
Similarweb consist of or include estimated metrics and digital
insights generated by Similarweb using its proprietary algorithms,
based on information collected by Similarweb from multiple sources
using its advanced data methodologies. Similarweb shall not be
responsible for the accuracy of such data, reports, and materials
and shall have no liability for any decision by any third party
based in whole or in part on such data, reports, and materials.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230906692919/en/
Press: David F. Carr david.carr@similarweb.com
Investors: Raymond “RJ” Jones Similarweb
ir@similarweb.com
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