Chantalle
Butler promoted to President, Molson
Coors Canada, as Frederic Landtmeters chooses to leave the
business in April
TORONTO, Feb. 27,
2024 /CNW/ - Molson Coors Beverage Company
("MCBC" or "Molson Coors") (NYSE: TAP) (NYSE: TAP.A) has
promoted Chantalle Butler to the
role of President of its Canada business, effective April 2, 2024. Butler, currently the vice
president of sales finance for Canada, joined Molson Coors five years ago, and has served as a
key leader for the company's strategy while overseeing fiscal
activity nationwide. Butler's promotion comes as Molson Coors' strategy is paying off – driving
growth in all regions and all segments of Canada. Coors Light and
Molson Canadian are now the #1 and #2 brands in Ontario, and both grew volume, revenue and
industry share nationally in 2023. The company is the only major
brewer growing share of the flavour segment in Canada, and in 2023, Molson Coors grew more share of the on-premise,
encompassing bars, restaurants, and other venues, than any other
major brewer in the country.
Beyond the pivotal role Butler has played in these results, she
is an experienced and accomplished consumer packaged goods
executive with deep experience in the beverage alcohol industry,
and she currently serves as Chair of The Beer Store (TBS), the
largest beer retailer in Canada.
Prior to joining Molson Coors,
Butler was Vice President, Group Controller Financial Reporting at
George Weston Limited, and Vice President Finance at Weston
Bakeries Limited. She also spent almost a decade in various roles
at Labatt Breweries of Canada. Butler holds a Master of Accountancy
and Bachelor of Mathematics from the University of Waterloo and has CPA and NACD
Directorship certifications. Her leadership style is characterized
by a commitment to growth, culture, and guiding Molson Coors toward sustained success.
"Stepping into this role is both an honour and an exciting
challenge," said Chantalle Bulter.
"I am deeply committed to fostering a culture of collaboration and
innovation as we continue to build upon the rich legacy of this
iconic company. Together, we will navigate the evolving landscape
of the Canadian beverage market, driving growth and delighting
consumers with our exceptional brands."
Butler is originally from London,
Ontario, Canada and is fluent in English and French. Outside
of work, she enjoys staying active and spending time with her
husband Warren, their two hockey-loving teenage sons and their dog,
Bower.
Butler will succeed longtime Molson
Coors leader Frederic Landtmeters, who will leave
Molson Coors in April to move closer
to his family in Belgium.
Landtmeters joined Molson Coors in
2012 as Chief Marketing Officer for Europe, later assuming roles such as Chief
Commercial Officer and Managing Director for the UK and
Ireland. He relocated to Canada in
2016.
Recognized for his exceptional leadership and his deep
commitment to Molson Coors' values
and culture, Landtmeters spearheaded significant successes during
his time in Canada, driving
substantial growth for core brands like Coors Light, the #1 light
beer in Canada, and Molson, as
well as the launch of successful innovations like Vizzy,
Coors Seltzer, and Simply Spiked.
Landtmeters' dedication to excellence and commitment to customer
satisfaction have been instrumental in propelling Molson Coors to new heights.
"I am deeply grateful for the opportunity to have served
Molson Coors Canada and for the
friendships and memories made along the way," said Frederic
Landtmeters. "As I transition to new endeavors, I am confident in
the capable hands of our incoming President, Chantalle Butler, and I wish her, and the entire
Molson Coors team continued
success."
About Molson Coors Beverage
Company
For more than two centuries, Molson
Coors has been brewing beverages that unite people to
celebrate all life's moments. From Coors Light, Miller Lite, Molson
Canadian, and Madri to Coors Original, Blue Moon Belgian White,
Blue Moon Light, Vizzy Hard Seltzer, Simply Spiked, Creemore
Springs, Hop Valley and more, Molson
Coors produces many beloved and iconic beer brands. While
the company's history is rooted in beer, Molson Coors offers a modern portfolio that
expands beyond the beer aisle as well. Our Environmental, Social
and Governance strategy is focused on People and Planet with a
strong commitment to raising industry standards and leaving a
positive imprint on our employees, consumers, communities, and the
environment.
Learn more about Molson Coors Beverage Company, visit
molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter
through @MolsonCoors.
Media Contact:
Alexandra
Sockett
Molson Coors Beverage Company
Alexandra.sockett@molsoncoors.com
SOURCE Molson Coors Beverage Company