SAN FRANCISCO and NEW YORK, Oct. 11,
2016 /PRNewswire/ -- Twitter's livestream of Bloomberg
Politics' presidential debate broadcast on Sunday night reached 3.2
million unique viewers, an increase of 30% over the first
presidential debate, which reached 2.5 million unique viewers.
The viewership count includes pre and post-debate insight and
analysis led by Bloomberg Politics Managing Editors Mark Halperin and John
Heilemann and Washington Bureau Chief Megan Murphy.
Sunday night's livestream of the Bloomberg Politics broadcast,
part of a partnership between Twitter and Bloomberg Media, had
an average minute audience (AMA) of 369K viewers, up 7% from 344K
AMA during the first presidential debate. 70% of Sunday night's
live viewers were under the age of 35.
The second presidential debate was the most Tweeted ever, with
more than 17 million debate-related Tweets sent. These Tweets were
seen more than 3.6 billion times worldwide on and off of Twitter.
Sunday was also the most Tweeted day of the entire 2016 election,
with nearly 30 million Tweets sent as audiences turned to Twitter
for news, commentary and reactions to what's happening now.
Ad inventory for all four debates has sold out, and Twitter's
livestream of the presidential debates is over-delivering on
advertiser expectations. Twitter's mid-roll ads in the pre and
post-debate shows over-delivered on impression estimates by 377%
with still one debate to go.
A unique viewer is defined as a person who watches the video
100% in view for at least three seconds.
About Twitter
Twitter, Inc. (NYSE: TWTR) is what's
happening in the world right now. From breaking news and
entertainment to sports and politics, from big events to everyday
interests. If it's happening anywhere, it's happening first on
Twitter. Twitter is where the full story unfolds with all the live
commentary and where live events come to life unlike anywhere else.
Twitter is available in more than 40 languages around the world.
The service can be accessed at Twitter.com, on a variety of mobile
devices and via SMS. For more information, visit about.twitter.com
or follow @twitter.
About Bloomberg
Bloomberg, the global business and
financial information and news leader, gives influential decision
makers a critical edge by connecting them to a dynamic network of
information, people and ideas. The company's strength – delivering
data, news and analytics through innovative technology, quickly and
accurately – is at the core of the Bloomberg Professional service,
which provides real time financial information to more than 325,000
subscribers globally. For more information, visit
www.bloomberg.com/company.
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