SAN FRANCISCO and SYDNEY, Oct. 12,
2016 /PRNewswire/ -- Twitter and the Victoria Racing Club
(VRC) today announced a partnership to stream the 2016 Emirates
Melbourne Cup to an Australian and global audience, the first
Twitter live streaming deal the company has announced outside of
the United States.
Twitter will live stream the 2016 Emirates Melbourne Cup from
2:30PM AEDT on November 1, 2016, in its entirety, free of
charge, available worldwide to Twitter's logged-in and logged-out
audience on Twitter and connected devices.
The hour-long race broadcast produced for the VRC by the Seven
Network will also include 30 minutes of build-up before the race,
followed by post-race commentary and analysis.
"Twitter is where the world of sport is happening every single
day, and Australian sporting events don't come more iconic than the
Emirates Melbourne Cup," said Jonathan
Harley, Twitter Australia's Director of Media Partnerships.
"Live streaming the race that stops a nation with the VRC and the
Seven Network, combined with the live commentary and conversation
on Twitter, will create a one-screen experience at the centre of
the action unlike any other."
"We are thrilled to enter into this partnership with Twitter to
stream the Emirates Melbourne Cup to a worldwide audience, becoming
the first professional sporting event in Australia to be live streamed on the social
networking platform," said VRC Executive General Manager of
Commercial Operations Nick Addison.
"The Emirates Melbourne Cup is one of the hotly anticipated events
on the global racing calendar. By leveraging the power of Twitter's
enormous real-time platform for reaction, commentary, analysis, and
more, this partnership will provide viewers the opportunity to
watch the Seven Network's exceptional production and interact with
the action on and off the track as it happens live on smartphones,
tablets and computers."
In addition, the @FlemingtonVRC Twitter account will also be
Tweeting video clips over the course of the Melbourne Cup Carnival
including the concluding stages of every race, fashion, celebrity
and venue highlights, and a range of exclusive behind the scenes
action.
Twitter will also set up a mobile #BlueRoom activation inside
the exclusive Birdcage enclosure during the Melbourne Cup Carnival
to facilitate interviews with racing, fashion and other well-known
identities that will be Tweeted out as short video clips.
About Twitter
Twitter, Inc. (NYSE: TWTR) is what's
happening in the world right now. From breaking news and
entertainment to sports and politics, from big events to everyday
interests. If it's happening anywhere, it's happening first on
Twitter. Twitter is where the full story unfolds with all the live
commentary and where live events come to life unlike anywhere else.
Twitter is available in more than 40 languages around the world.
The service can be accessed at Twitter.com, on a variety of mobile
devices and via SMS. For more information, visit about.twitter.com
or follow @twitter.
About VRC
Host of the Melbourne Cup Carnival, the Victoria Racing Club at
Flemington is the world's largest member-based racing club, with
more than 30,000 members. Regarded as the world's most vibrant
racing event, the Melbourne Cup Carnival is a uniquely Australian
celebration of sport, fashion, food and wine and culture,
attracting more than 300,000 racegoers to Flemington Racecourse
over four magical racedays each year. The jewel in the Melbourne
Cup Carnival crown is the Emirates Melbourne Cup, a 3200m Group 1
staying race, one of the world's richest, offering A$6.2 million (US$4.6
million) in prize money.
Logo - http://photos.prnewswire.com/prnh/20160510/366147LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/twitter-and-the-victoria-racing-club-announce-live-stream-of-the-2016-emirates-melbourne-cup-300343591.html
SOURCE Twitter, Inc.