CORRECTING and REPLACING Visa Data Shows Boost in Tourism in France as the Olympic Games Paris 2024 Comes to a Close
13 Agosto 2024 - 8:31AM
Business Wire
- 42% more tourists traveled to Paris in the first week of the
Olympic Games, with US Visa cardholders representing the largest
share of visitors (72%, year-on-year increase)
- Significant increase in travelers to other cities hosting
Olympic Games events, including Lille, Saint-Etienne and
Marseille
- Biggest spend came from fans who attended the competitions
compared to those who did not
Please replace the release dated Aug. 12, 2024 with the
following corrected version due to updated data.
The updated release reads:
VISA DATA SHOWS BOOST IN TOURISM IN FRANCE
AS THE OLYMPIC GAMES PARIS 2024 COMES TO A CLOSE
- 42% more tourists traveled to Paris in the first week of the
Olympic Games, with US Visa cardholders representing the largest
share of visitors (72%, year-on-year increase)
- Significant increase in travelers to other cities hosting
Olympic Games events, including Lille, Saint-Etienne and
Marseille
- Biggest spend came from fans who attended the competitions
compared to those who did not
As the Olympic Games Paris 2024 ended with the Closing Ceremony
yesterday, Visa, the Official Payment Technology Partner of the
Olympic and Paralympic Games, issued further data revealing the
positive impact of Paris 2024 on tourism and spending in France.
Not only did Paris attract 42% more Visa cardholders in the first
week of the Olympic Games than in the same period in 2023, but
other cities hosting Olympic Games events also saw significant
increases in visitors and spending, especially among fans who
attended the competitions.
Paris cementing its leadership as a global
destination1
- 42% increase in the number of Visa cardholders who traveled to
Paris for the Olympic Games Paris 2024
- Other Paris 2024 host cities benefited from the Olympic Games,
with Lille seeing a 188% increase in visitors, Saint-Etienne 150%,
and Marseille 48%
- Visa cardholders from the US are the largest share of visitors
from any country with a 72% year-on-year growth, followed by Latin
America and the Caribbean (+62%) and Asia Pacific (+57%)
- Visa cardholders from Europe also traveled to France, including
the UK (+53%) and Germany (+53%)
Top Spending Patterns2
- Visa cardholders spent more in Paris than in the previous year,
with the UK leading the year-on-year growth with a 42% increase in
their spending, followed by Latin America and the Caribbean (+34%)
and US (+32%)
- Visa cardholders who attended Paris 2024 competitions spent 20%
more than those who did not, with 39% of European fans (excluding
France) spending more
- The most significant year-on-year increase in spending levels
in Paris was seen in restaurants +49%
Charlotte Hogg, Chief Executive Officer of Visa Europe,
said: “Our data shows a boost for the Parisian economy from
hosting the Olympic Games. Paris has consistently been one of the
most visited cities in the world, but I’m sure that the amazing
experience of being in the city for the Olympic Games or watching
the events at the many iconic venues from afar will draw many more
visitors in the years to come. We’re delighted to have played our
part in making the Olympic Games Paris 2024 a truly unforgettable
experience.”
Visa’s responsibility to provide payment systems for the Olympic
and Paralympic Games requires a robust and venue-specific plan
combined with large-scale operations. Working hand-in-hand with the
Paris 2024 Organizing Committee for the last three years, Visa has
built a custom payment network across Paris and beyond, which
ensures Visa contactless payments are accepted at 3,500 points of
sale across 32 Olympic venues and 16 Paralympic venues.
Visa has launched the Visa Go app to connect spectators and
tourists with local businesses during Paris 2024. Visitors can
download the Visa Go App here: https://go.paris.visa.com/home
About Visa Inc.
Visa (NYSE: V) is a world leader in digital payments,
facilitating transactions between consumers, merchants, financial
institutions and government entities across more than 200 countries
and territories. Our mission is to connect the world through the
most innovative, convenient, reliable and secure payments network,
enabling individuals, businesses and economies to thrive. We
believe that economies that include everyone everywhere, uplift
everyone everywhere and see access as foundational to the future of
money movement. Learn more at Visa.com.
Disclaimer:
Case studies, statistics, research and recommendations are
provided “AS IS” and intended for informational purposes only and
should not be relied upon for operational, marketing, legal,
technical, tax, financial or other advice. Visa Inc. does not make
any warranty or representation as to the completeness or accuracy
of the Information within this document, nor assume any liability
or responsibility that may result from reliance on such
Information. The Information contained herein is not intended as
legal advice, and readers are encouraged to seek the advice of a
competent legal professional where such advice is required.
_______________ 1 Figures compare the periods from 2024-04-01 to
2024-08-02 with 2023-04-01 to 2023-08-02 2 Figures describe
in-person transactions in Paris between 2024-07-26 to
2024-08-02.
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Jackie Dresch - jdresch@visa.com
Visa (NYSE:V)
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