WPP Joins Media Freedom Cohort to Support Independent Journalism
27 Marzo 2023 - 6:00AM
Business Wire
Working alongside organisations including
Associated Press, The New York Times, Microsoft, Google, BBC Media
Action, Free Press Unlimited and more than 25 governments to
advance media freedom
WPP (NYSE: WPP), supported by its media investment arm GroupM,
today announced it has joined the Media Freedom Cohort, established
during President Biden’s 2021 Summit for Democracy to advocate for
free and independent media worldwide.
The Media Freedom Cohort is led by Internews, the world’s
largest media support non-profit, and the governments of Canada and
the Netherlands.
WPP will work alongside organisations including Associated
Press, The New York Times, Microsoft, Google, BBC Media Action,
Free Press Unlimited and more than 100 governments involved in the
cohort.
The cohort will focus its support across three key areas:
protecting journalists’ safety and security; advancing freedom of
expression; and bolstering independent and diverse media. The news
comes ahead of the second annual Summit for Democracy which takes
place this week.
Through its media investment arm GroupM, WPP has committed
to:
- Create dedicated marketplaces exclusively with domains vetted
by Internews’ Ads for News for responsible journalism across our
top markets.
- Drive awareness among our clients and the wider industry about
the importance of investing in responsible journalism.
- Add the domains for responsible journalism in local media
supply offered to clients.
Mark Read, CEO of WPP, said: “Independent
journalism plays a vital role around the world and we are pleased
to be able to support that through GroupM. We look forward to
working with the Media Freedom Cohort to ensure a diversity of
credible media outlets worldwide.”
Christian Juhl, CEO of GroupM, added: “A healthy
media ecosystem depends on a thriving news business that supports
journalists and incentivizes fact-based reporting. As the world’s
leading media investment organization, we’re proud to support the
work of the Media Freedom Cohort through our global partnership
with Internews and commitment to investing in responsible
journalism.”
The news follows the announcement of GroupM’s latest commitment
to support responsible journalism with its ‘Back to News’
initiative in partnership with Internews – a programme that will
fund investment of media budgets in credible news publishers around
the world.
For more information on the Media Freedom Cohort, please visit
the link here.
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
About GroupM
GroupM is the world’s leading media investment company with a
mission to create a new era of media where advertising works better
for people. Responsible for more than $60 billion in annual media
investment, according to COMvergence, the company innovates,
differentiates, and generates sustained value for clients wherever
they do business. GroupM’s portfolio includes agencies Mindshare,
Wavemaker, EssenceMediacom and mSix&Partners, as well as
Choreograph (Data & Technology), GroupM Nexus (Cross-Channel
Performance & Activation), and GroupM Investment. Discover more
at www.groupm.com.
About Internews
Internews is a nonprofit that supports independent media in 100
countries. Internews trains journalists and digital rights
practitioners, tackles disinformation, and offers business
expertise to help media outlets thrive financially. For 40 years,
it has helped partners reach millions of people with trustworthy
information that saves lives, improves livelihoods, and holds
institutions accountable. Discover more at www.internews.org.
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Alex Davis-Isaac, WPP +1 646-531-7724
Alex.DavisIsaac@wpp.com
WPP (NYSE:WPP)
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