ROCKFORD, Mich., Jan. 30,
2024 /PRNewswire/ -- Chaco, the trailblazing
outdoor footwear brand, born on the river and renowned for its
performance sandals, embarks on a year-long celebration of its
35th birthday, beginning with the launch of its new
"Chaco for Life" campaign. The "Chaco for Life" campaign marks a
significant milestone for the brand, dedicated to empowering
individuals to embrace the moments that make them feel most alive
and igniting their zest for life.
In addition to the new campaign Chaco is celebrating by dropping
the limited-edition rivers collection – two fresh Z/Sandals
honoring its river roots after being founded in 1989 by a
whitewater rafting guide. These sandals are available now and
feature webbing patterns inspired by the flowing beauty of rivers,
serving as a tribute to the spirit of adventure that has fueled
Chaco's journey over the past three-and-a-half decades. This kicks
off a year-long wave of specialized custom sandal drops that will
be available monthly on chacos.com.
"At Chaco, we believe in empowering people to do what makes them
feel most alive, and our 35th birthday is a reminder of that
commitment," said Chaco Vice
President of Marketing Lindsey
Lindemulder. "The Chaco for Life campaign is not just about
celebrating the longevity of our sandals but also about the vibrant
community of Chaco enthusiasts who have made our journey memorable.
We are also looking forward to our annual Chaco Tour as our way of
giving back to this incredible community and sharing the joy of
adventure and connection."
The heart of the festivities lies in the fourth annual Chaco
Tour, a tradition that has become synonymous with adventure,
connection and the spirit of Chaco. The tour will bring the
celebration directly to the Chaco Nation fan base across the U.S. –
stopping at pop-up events such as festivals, weddings and more.
The Chaco for Life campaign embodies the brand's core philosophy
– creating sandals that are not just built to last but crafted for
a life well-lived. Chaco is known for its resilience to withstand
the test of time, its durability and repairability. The movement
aims to share the feeling of aliveness that comes with each pair of
Chacos, celebrating the frivolous, adventurous, and sometimes
daring, moments that make life truly remarkable.
"We're inviting Chaco Nation to celebrate our birthday with us
all year long," said Lindemulder. "The Chaco for Life campaign
is not just about Z/Sandals, it's about embracing the unexpected
adventures and living life to the fullest."
The brand's official birthday will be celebrated on April 1. For more information about the Chaco for
Life campaign, visit the landing page linked here. Follow
@chacofootwear on Instagram for Chaco for Life Tour location
announcements and updates.
ABOUT CHACO:
Born on the river in 1989, Chaco, a division of Wolverine World
Wide , Inc. (NYSE: WWW), builds premium footwear for the
outdoor-minded. The brand's iconic Z/sandals are repairable at
ReChaco and more than 20,000 sandals a year are kept out of
landfills every year. Plus, as a result of the brand's proprietary
LUVSEAT™ foot bed, the American Podiatric Medical Association
(APMA) has awarded the Seal of Acceptance to all Chaco footwear
styles. The APMA Seal is intended to raise awareness by identifying
products of exceptional quality that are manufactured with comfort,
health, and safety in mind. Simply put, Chaco is fit for
adventure. Please visit us at www.chacos.com, Facebook: Chaco,
Instagram: ChacoFootwear, TikTok: ChacoFootwear.
Media contact:
Jessica Mruzik
jessica.mruzik@merrell.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/celebrate-chacos-35th-birthday-with-chaco-for-life-campaign-special-releases-teases-nationwide-tour-302047908.html
SOURCE Chaco