Wolverine is unleashing the power of tenacity
and grit in the ultimate work boot for off-road adventures
ROCKFORD, Mich., Feb. 22,
2024 /PRNewswire/ -- Wolverine, the 140-year-old
boot maker, has announced a limited-edition collaboration with the
Red Bull Scramble Series, a series of Side by Side (SXS)
off-road races for both amateur and professional racers. The new
Wolverine x Red Bull Scramble Series Rush UltraSpring Boot embodies
the tenacity, grit, and spirit shared by the Series' participants
and course crew. The collection, which includes a boot, hat, and
hoody, is now available on wolverine.com, while supplies last.
Drawing inspiration from the adrenaline-loving individuals who
fuel the Red Bull Scramble Series and those in the skilled trades,
Wolverine's design team created a boot that incorporates the
relentless hard-work and determination shared by both groups. The
Wolverine x Red Bull Scramble Series Rush UltraSpring was designed
to equip drivers and builders for the ultimate ride, offering
unparalleled performance and comfort to tackle any terrain, just
like the SXS vehicles they love racing in.
"Our partnership with the Red Bull Scramble Series was built on
our shared values of resilience and the pursuit of ultimate
performance," said Lauren King,
Brand Marketing Director at Wolverine. "We're confident this
collection will inspire individuals to push their limits like never
before, no matter what conditions or terrain they're facing."
Drawing inspiration from the Series' colors, the boot's
aesthetic is instantly recognizable to motorsport fans, while
providing the lightweight comfort, durability and trust that
Wolverine is known for. Each boot contains:
- Custom Red Bull Scramble Series woven tongue label
- UltraSpring™ midsole for high-energy return and
bounce-back
- CarbonMAX® composite toe for jobsite protection
- Breathable WaterproofPlus membrane and moisture-wicking mesh
lining
In addition to the Wolverine x Red Bull Scramble Series Rush
UltraSpring Boot, consumers can embrace the spirit of the series in
every aspect of their wardrobe with the exclusive collaboration zip
hoody and trucker hat.
For more information about Wolverine and The Red Bull Scramble
Series visit wolverine.com and redbull.com.
ABOUT WOLVERINE:
Wolverine, the 140-year-old boot and clothing company, is on a
mission to honor the spirit and tenacity of the American worker and
build the next generation of skilled trades people. Taking pride in
crafting durable boots with unrivaled craftsmanship and the highest
quality materials, Wolverine is dedicated to serving hardworking
people all over the world. Through Project Bootstrap, Wolverine has
contributed over $2 million to organizations in support
of skilled trades. For more information,
visit www.wolverine.com. Wolverine is a division of
Wolverine Worldwide, Inc. (NYSE: WWW).
ABOUT RED BULL SCRAMBLE SERIES:
Red Bull Scramble Series National Championship is a collection
of Side by Side (SXS) Off Road races for Amateur and Professional
racers alike. Boasting unique terrain, exhilarating courses and
thrilling competition spanning the U.S., enthusiasts meet at the
starting line to battle it out against their opponents. For more
information, visit
www.redbull.com/us-en/event-series/scramble-series.
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SOURCE Wolverine