Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern
business, today announced its planned acquisition of Sub(x), an AI
solution for digital publishing and media companies. With this
acquisition, Sub(x) will transform Zuora’s existing paywall
offering into an AI-powered paywall solution to gain deeper
insights into subscriber behavior, constantly optimizing how offers
are presented to maximize acquisition and retention.
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Today’s competitive media landscape and changing market dynamics
have increased pressure to effectively monetize and accelerate
revenue growth. This requires more dynamic systems and technology
that can continuously adapt pricing and packaging strategies at
scale. A legacy method, such as propensity scoring, is static and
does not update unless rerun with new data, which can hinder
agility. Launching new offers and pricing changes, introducing new
payment methods or creating new bundles can take days or even
weeks, which can lead to missed opportunities and lost revenue.
Sub(x)’s AI uses reinforcement learning powered by first-party
data that enables companies to optimize conversion without the need
for manual testing and experimentation. This can reduce the time
and costs associated with this type of activity by up to 90%. By
continuously learning and adapting its strategies based on specific
user interactions of a company’s unique audience, Sub(x)
dynamically adjusts access and recommendations based on changing
subscriber actions. Sub(x) also leverages AI without losing
transparency, enabling customers to discover valuable audience
patterns, and better understand which offerings are driving
subscription revenue and conversions by customer behavior.
“Sub(x) adds a cutting-edge AI layer to Zuora, empowering our
customers to constantly learn, present the right offers and
continue to engage subscribers as preferences change over time,”
said Tien Tzuo, Founder and CEO at Zuora. “Welcoming Sub(x) to the
Zuora team immediately expands our holistic solution for media
companies, while accelerating the pace of our AI innovation across
Zuora’s monetization suite.”
“Publishers need the ability to drive speed over rigid planning,
power data-driven decisions at scale and achieve continuous
improvement over static goals for rapidly changing audience
behaviors,” said Jonathan Harris, Founder and CEO at Sub(x).
“Joining Zuora will give companies new agility to harness AI and
monetize across their business.”
Zuora provides a comprehensive solution for the media industry
to enable Total Monetization through a dynamic mix of revenue,
pricing and packaging models, informed by first-party data. Its
intelligent paywall and subscriber insight dashboards help maximize
revenue and retention, while a low-code rules builder and agile
product catalog allows companies to quickly create and deploy
subscription offers without relying on developer resources or data
teams. Additionally, Zuora enhances the customer experience and
helps to reduce churn through AI-driven smart payment retries, a
self-service subscription portal to update personal billing details
and make amendments, over 45 payment methods and robust fraud
protection.
Sub(x) is an established Zuora partner with an integrated
solution in use by joint customers. After closing, Sub(x) will be
available as a Zephr module within the Zuora product suite.
The acquisition of Sub(x) is expected to close by Zuora’s third
quarter fiscal 2025 subject to customary approvals and closing
conditions. Foros is acting as financial advisor and Freshfields
Bruckhaus Deringer LLP as legal advisor to Zuora. Gerald Edelman
LLP is acting as financial advisor and Simons Muirhead Burton LLP
as legal advisor to Sub(x).
To learn more about Sub(x), please visit here.
Zuora is bringing together a community of leaders and
visionaries to discuss the future of modern business and
monetization for media and beyond at Subscribed Live Bay Area on
June 26. Register here.
About Zuora, Inc.
Zuora provides a leading monetization suite to build, run and
grow a modern business through a dynamic mix of usage-based models,
subscription bundles and everything in between. From pricing and
packaging, to billing, payments and revenue accounting, Zuora’s
flexible, modular software platform is designed to help companies
evolve monetization strategies with customer demand. More than
1,000 customers around the world, including BMC Software, Box,
Caterpillar, General Motors, Penske Media Corporation, Schneider
Electric and Zoom use Zuora’s leading combination of technology and
expertise to turn recurring relationships and recurring revenue
into recurring growth. Zuora is headquartered in Silicon Valley
with offices in the Americas, EMEA and APAC. To learn more, please
visit zuora.com.
Forward-Looking Statements
This press release relates to the pending acquisition of Zeddit
Limited t/a Sub(x) by Zuora, Inc. ("Zuora", "we", "our" or "us").
This press release may be deemed to contain forward-looking
statements. Words such as "plan," “expect” and "will" and
variations of such words and similar expressions are intended to
identify forward-looking statements. Such forward-looking
statements involve risks and uncertainties, including statements
regarding Sub(x)’s ability to transform Zuora’s existing paywall
offering and help customers gain deeper insights into subscriber
behavior, the ability to give companies new agility to harness AI
and monetize across their business, the anticipated timing and
impact of the proposed acquisition of Sub(x) on Zuora’s business,
and the availability of Sub(x) in the Zuora monetization suite and
product portfolio following the acquisition. There are a
significant number of factors that could cause actual results to
differ materially from statements made in this press release,
including: risks associated with Zuora’s strategies, priorities, or
plans taking longer to execute than anticipated; the effect of the
announcement on the ability of Zuora or Sub(x) to retain key
personnel or maintain relationships with customers; risks that the
acquisition could disrupt current plans and operations; the ability
of the parties to consummate the acquisition on a timely basis; the
satisfaction of customary closing approvals and conditions; and
general market, business, competitive and economic conditions.
Percentages used in this press release are estimates or
approximations and have not been assured or verified by an
independent third party unless otherwise noted.
Information on these risks and additional risks and
uncertainties that could cause actual outcomes and results to
differ materially from those included in or contemplated by the
forward-looking statements contained in this release is included
under the caption “Risk Factors” in our Annual Report on Form 10-K
for the fiscal year ended January 31, 2024 and the Quarterly Report
on Form 10-Q for the fiscal quarter ended April 30, 2024, which is
available on the “Investors” page of our website at
https://investor.zuora.com and on the U.S. Securities and Exchange
Commission’s website at www.sec.gov. Additional information will
also be set forth in other documents that we may file from time to
time with the Securities and Exchange Commission. All
forward-looking statements contained herein are based on
information available to us as of the date hereof. Except to the
extent required by law, we do not assume any obligation to update
these statements as a result of new information, future events, or
otherwise.
© 2024 Zuora, Inc. All Rights Reserved. Zuora and Zephr are
trademarks or registered trademarks of Zuora, Inc. Third party
trademarks mentioned above are owned by their respective companies.
Nothing in this press release should be construed to the contrary,
or as an approval, endorsement or sponsorship by any third parties
of Zuora, Inc. or any aspect of this press release.
SOURCE: ZUORA, INC.
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version on businesswire.com: https://www.businesswire.com/news/home/20240618338016/en/
Investor Relations Contact: Luana Wolk
investorrelations@zuora.com 650-419-1377
Media Contact: Margaret Juhnke press@zuora.com 619-609-3919
Zuora (NYSE:ZUO)
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Zuora (NYSE:ZUO)
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