- Air Canada launches new
awareness campaign across its in-flight entertainment, social media
and more to raise awareness of illegal wildlife trade
- Preserving wildlife has been a component of Air Canada's
environmental and sustainability efforts to "Do More"
- Aeroplan to launch a points match week in support of the
Jane Goodall Institute of Canada
from April 22-28
- Air Canada is first airline
globally to showcase conservation documentaries onboard from Age of
Union
MONTREAL, April 3,
2024 /CNW/ - Building on its partnership with the
Jane Goodall Institute of Canada (JGIC), Air Canada is launching a new
initiative to spotlight illegal wildlife trade (IWT) and its impact
on global biodiversity. In collaboration with JGIC and involvement
from Dr. Jane Goodall herself, the
awareness campaign will showcase animals endangered from IWT on the
airline's in-flight entertainment welcome screens, social media and
more during Earth Month, along with a special message from Dr.
Jane Goodall.
"Air Canada plays an important
role in protecting biodiversity around the world and I've been
proud to see Air Canada team up with The Jane Goodall Institute of
Canada to bring more awareness to
this issue. Their significant commitment to not only fighting the
illegal wildlife trade through their policies and procedures, but
using their platform to educate on this very important issue is
commendable," said Bella Lam, Chief
Executive Officer at the Jane Goodall Institute of Canada.
"At Air Canada, our belief is while much of what we do to reduce
our environmental footprint is about leaving less, we also need to
do more to improve our planet's fragile ecosystems. As a global
airline, we can use our platform to bring more awareness to the
illegal wildlife trade and how that affects overall biodiversity.
To further support this important work, all Aeroplan points donated
to The Jane Goodall Institute of Canada for one week following Earth Day will
be matched by Aeroplan. We are also honoured to celebrate Dr.
Goodall's 90th year by supporting her birthday tour
across Canada to inspire the next
generation of environmental stewards," said Valerie Durand, Head of Investor Relations and
Corporate Sustainability at Air Canada.
Air Canada participates in the
IWT fight with a zero-tolerance policy on carrying banned species,
and hunting trophies or products associated with illegal wildlife
activities. Air Canada became a
signatory to the Buckingham Palace Declaration in 2020, and was the
first airline in the Americas to hold the IATA IWT certification,
which confirms policies and procedures are in place to reduce the
likelihood of the transportation of illegal wildlife products. The
airline became a member of the United for Wildlife's North America
Regional Chapter which launched in 2022, and has created IWT
e-learning modules for all frontline employees and managers in Air
Canada Cargo, its freight business.
To further support The Jane Goodall Institute of Canada's ongoing environment and conservation
work, Aeroplan will be launching a Points Match Week beginning
Earth Day, April 22-28. All points
donated by Aeroplan members will be matched at 100% by Aeroplan,
with all proceeds going directly to the JGIC.
Air Canada also becomes the
first airline globally to showcase conservation documentaries from
Age of Union, a non-profit environmental alliance that supports and
makes visible a global community of changemakers working on the
ground to protect the planet's threatened species and ecosystems.
Dax Dasilva, founder of Age of Union is part
of The Jane Goodall Legacy Foundation's Council
for Hope, a group of highly respected and
influential individuals from the fields of conservation, science,
business, government, media and the arts with a shared mission for
protecting our planet and perpetuating Jane's legacy as an
everlasting force for good. Customers can find these
documentaries onboard in a newly launched environment-focused film
and TV category, "Our Planet" in the airline's inflight
entertainment. Beginning in April customers will be able to watch
The Corridor, We Are The St. Lawrence River,
CAUGHT, and more.
Learn more about Air Canada's efforts to combat illegal wildlife
trade as well as its environmental and sustainability programs at
its Leave Less website.
About Air Canada
Air Canada is Canada's largest airline, the
country's flag carrier and a founding member of Star Alliance,
the world's most comprehensive air transportation network.
Air Canada provides scheduled service directly to more
than 180 airports in Canada, the United States and
Internationally on six continents. It holds a Four-Star ranking
from Skytrax. Air Canada's Aeroplan program
is Canada's premier travel loyalty program, where members
can earn or redeem points on the world's largest airline partner
network of 45 airlines, plus through an extensive range of
merchandise, hotel and car rental partners. Through Air Canada
Vacations, it offers more travel choices than any other Canadian
tour operator to hundreds of destinations worldwide, with a wide
selection of hotels, flights, cruises, day tours, and car rentals.
Its freight division, Air Canada Cargo, provides air freight lift
and connectivity to hundreds of destinations across six continents
using Air Canada's passenger and freighter aircraft.
Air Canada aims to achieve an ambitious net zero
emissions goal from all global operations by 2050.
Air Canada shares are publicly traded on the TSX in
Canada and the OTCQX in the
US.
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