Highlights
- A major step in the global digital strategy of the company and
each of its banners to better understand consumers' needs and
provide them with even more personalized offers.
- Customers of Metro, Jean Coutu, Super C, Brunet and Première
Moisson stores will be able to save on everyday essentials.
- Moi will allow consumers to benefit from the strength of
METRO's food and pharmacy networks in Quebec, where over 97% of Quebec households already shop during the
year.
- New loyalty partnership with Royal Bank of Canada (RBC) kicks off with the launch of the
no annual fee moi RBC Visa credit card, delivering more everyday
value to consumers.
MONTREAL, May 23, 2023
/CNW/ - METRO Inc. will officially launch the
Moi rewards program on May
25 in its Metro, Super C, Brunet and Première Moisson
banners in Quebec and all Jean
Coutu stores in Quebec,
Ontario and New Brunswick. More personalized, and more
generous, Moi, an evolution of the metro&moi program,
will allow consumers to earn points in close to 900 stores and
redeem them instantly at the checkout to save more on their
everyday essentials.
"The launch of Moi marks a major milestone in the
company's overall digital strategy as for the first time, customers
will be able to take full advantage of the complementary nature of
our food and pharmacy networks. We are thus uniting the voices of
five major retailers where 97% of Quebec households shop during the year.
Together, these five banners form the largest network of food and
pharmacy in Quebec." said
Alain Tadros, Vice President,
Marketing, METRO.
Earning and redeeming points more
easily and rapidly
It will now be easier for customers to earn and redeem points to
save on groceries, beauty products, and health products. Points
will be earned for every dollar spent at Metro, Jean Coutu, Brunet
and Première Moisson. In addition, personalized offers, additional
points in flyers and stores, special prizes for members and
exclusive contests in the five participating banners will allow
customers to accumulate points more rapidly.
Starting May 25, the new no annual
fee moi RBC Visa credit card will be available. Cardholders will
earn double the Moi points earned on eligible purchases at
participating stores in our Quebec, Ontario and New
Brunswick networks as well as on purchases in everyday
spending categories such as dining, gas and EV charging when they
pay with their credit card. They will also earn 1X the Moi
points everywhere else and access exclusive savings and offers
from Avion Rewards' extensive network of merchant partners,
including Petro-Canada and RONA, Lowe's and Réno-Dépôt. The
Moi points will be fully redeemable at Metro, Jean Coutu,
Super C, Brunet and Première Moisson, allowing customers to save on
their everyday essentials. For complete details and more
information on the moi RBC Visa credit
card, visit rbc.com/visamoi beginning May 25.
The program now makes it easier for the customer to reward
itself at the time of its choice, by instantly redeeming points at
the cash register when the balance reaches 500 points. There is no
longer a need to wait for a reward certificate to save.
The Moi program is an evolution of metro&moi launched
in 2010. It builds on the solid expertise developed by the Metro
team over the past 12 years. The metro&moi program is
recognized as one of the 10 best rewards programs in Canada and #1 in personalization according to
a study conducted by Léger Marketing. It was developed based on
analysis to ensure that it meets and exceeds consumers'
expectations.
The Jean Coutu network has withdrawn from the AIR MILES program
to join the Moi coalition. The Moi program will be
offered in Jean Coutu stores in Quebec, Ontario and New
Brunswick.
Enrolling in the program
Enrolling in the program is quick and easy by visiting the
moiprogram.ca website or downloading the applications to access the
digital Moi card and get personalized offers from each
banner. metro&me members automatically benefit from the
additional advantages offered in participating banners.
About METRO Inc.
With annual sales of more than $19
billion, METRO Inc. is a food and pharmacy leader in Québec
and Ontario, providing employment
to more than 95,000 people. Its purpose is to Nourish the health
and well-being of our communities. As a retailer, franchisor,
distributor, manufacturer, and provider of eCommerce services, the
company operates or services a network of 975 food stores under
several banners including Metro, Metro Plus, Super C and Food
Basics, and 645 drugstores primarily under the Jean Coutu, Brunet,
Metro Pharmacy and Food Basics Pharmacy banners. For more details,
visit corpo.metro.ca.
About Moi
Officially launched on May 25,
2023, the Moi rewards program includes Metro,
Super C, Brunet and Première Moisson banners in Quebec and all Jean Coutu stores in
Quebec, Ontario and New
Brunswick. It is offered in nearly 900 stores in
Quebec. It allows consumers to
easily accumulate points that can be redeemed for everyday
essentials. Consumers can also earn points on all their purchases
when they pay with the no annual fee moi RBC Visa credit card.
Moi is a trademark of METRO. For more information, visit
moiprogram.ca.
SOURCE METRO INC.