Annual Pet Appreciation Month sets record for
donations
MARKHAM,
ON, July 31, 2024 /CNW/ - Pet Valu, the
leading Canadian specialty retailer of pet food and pet-related
supplies, proudly announced today that its annual Pet Appreciation
Month initiatives in June raised more than $2.2 million in monetary and product donations
for over 400 animal-related causes across Canada. This year's total donations are the
highest raised since Pet Appreciation Month was founded in
2011.
"We are so grateful for all the devoted pet lovers who helped
make this year's Pet Appreciation Month our most successful to
date," says Tanbir Grover, Chief
Digital and Marketing Officer at Pet Valu. "Every day, staff and
volunteers at community animal rescues, shelters and charities
across Canada work tirelessly with
limited resources to provide much needed care for local animals in
need. Thanks to the generous donations from devoted pet lovers
across Canada we can provide
essential funds and products to hundreds of animal rescues,
shelters and charities from coast to coast."
Pet Appreciation Month is the largest of Pet Valu's Companions
for Change annual initiatives. Throughout the month, customers at
each of Pet Valu's more than 700 Canadian stores outside of
Quebec can purchase a paper PAW
for a donation amount of their choosing and dedicate it to a pet or
loved one. Customers can also purchase and donate a product of
their choosing to the store's designated local rescue or cause; 100
per cent of all donations go to the local rescue, shelter or cause.
Since inception in 2011, Pet Appreciation Month has raised more
than $16 million in dollars and
donations.
During Pet Appreciation Month, select stores in the Pet Valu
family host a National Adoption Weekend. On this weekend,
participating stores welcome adoptable pets, volunteers and rescue
staff into their stores to help find homes for pets in need. This
year, over 900 pets in need found forever homes. Over the years,
Pet Valu National Adoption Weekends have helped find forever homes
for more than 48,000 pets.
"Our stores are owned and operated by Animal Care Experts who
care deeply about animal causes in their communities and want to
give back," says Grover. "This year's outstanding results are a
testament to our Animal Care Expert's passion to help and the
generosity of the devoted pet lovers who visit our stores every
day."
About Pet Valu
Pet Valu is Canada's leading retailer of pet food and
pet-related supplies with over 800 corporate-owned or franchised
locations across the country. For more than 45 years, Pet Valu has
earned the trust and loyalty of pet parents by offering
knowledgeable customer service, a premium product offering and
engaging in-store services. Through its neighbourhood stores and
digital platform, Pet Valu offers more than 9,000
competitively-priced products, including a broad assortment of
premium, super premium, holistic and award-winning proprietary
brands. The company is headquartered in Markham, Ontario and its shares trade on the
Toronto Stock Exchange (TSX: PET). To learn more, please
visit: www.petvalu.ca.
SOURCE Pet Valu Canada Inc.