The outdoor lifestyle-inspired escape in
the heart of the city opens its doors on May
23, 2019
TORONTO, May 23, 2019 /PRNewswire/ - Roots ("Roots Canada"
or the "Company") (TSX: ROOT), the premium outdoor lifestyle
brand, is excited to bring the unmistakable style and
uncompromising comfort and quality of its apparel, handcrafted
leather products, footwear and accessories for women, men and kids
to Michigan Avenue in Chicago.
With the opening of the brand's largest and most innovative retail
space to date, the new store will immerse Chicagoans in the stories
and experiences that have shaped Roots for over four decades.
The 11,448 square-foot, two-floor experiential store, the
largest Experience Store in the brand's retail portfolio, is
located at 605 N. Michigan Avenue. The store brings together cabin
comforts and city conveniences. The store showcases Roots distinct
character, heritage and iconic products, telling a unique story of
the brand's DNA.
"For over 45 years, Roots has grown to represent a lifestyle and
mindset," said Jim Gabel, President
and CEO Roots. "In uniting the best of cabin and city, we strive to
always inspire people to be true to themselves no matter where they
are. We are passionate about our iconic brand, timeless products
and unmistakable design aesthetic. We are excited to welcome
Chicagoans to the Roots community through our most immersive brand
experience to date."
Established in 1973, Roots was inspired by Founders,
Michael Budman and Don Green's experience of traveling from the
city into the heart of Canada's
wilderness. What started from a little cabin in Algonquin
Provincial Park, North of Toronto,
has grown to become a global brand that inspires the world to
experience everyday adventures with comfort and style.
Roots Chicago's narrative
starts with an entryway reminiscent of Algonquin Park, Roots beloved birthplace.
Throughout the store, dedicated sections celebrate iconic Roots
products, including a Salt & Pepper "Sweatbar" and a leather
lounge that tells the tales of the Company's long history in
handcrafting leather goods and the incredible makers behind the
artistry. The changerooms act as a Roots audiobook, complete with
stories of Roots products, customer experiences, and Canadian fun
facts.
Making it personal, the Customization Workshop allows consumers
to embellish their sweats in store with a selection of playful
patches, monogram a wide selection of leather accessories and
customize leather bags or an iconic Award Jacket – an emblem of
Roots style handcrafted at the Roots Leather Factory in
Toronto.
The store emphasizes Roots commitment to continually building
its community, locally. The Roots Rec Hall is where local
Chicagoans can come together to be inspired, connect and create.
Bringing in some local flavor, the store features works by
Chicago-based artists and
craftspeople, including Mauricio
Ramirez and Marco Miller.
Roots is also passionate about connecting with the local
Chicago community through
meaningful relationships, including partnerships with Second City,
the Remix Project and long-time friend of the brand, Horween
Leather Company. In honour of the grand opening of Roots Chicago,
Roots and Horween Leather Company collaborated on a limited-edition
capsule collection of leather bags and accessories.
Roots goes beyond the physical store, creating innovative
digital experiences that enable customers to shop how and when they
want. With its seamless omni-channel shopping experience, including
shipping to 50 states, Roots consumers can engage with the brand
anytime and from anywhere.
To learn more about Roots, please visit rootspressroom.com and
roots.com. Keep up-to-date on all the latest Roots news and
upcoming in-store events on Instagram @Roots, on Twitter @Roots,
and on Facebook.com/Roots.
About Roots
Established in 1973, Roots is a premium
outdoor lifestyle brand. We unite the best of cabin and city
through unmistakable style built with uncompromising comfort and
quality. We offer a broad range of products that embody a
comfortable cabin-meets-city style including: women's and men's
apparel, leather goods, footwear, accessories and kid's, toddler
and baby apparel. Starting from a little cabin in Algonquin
Park, Canada, Roots has grown to
become a global brand. As of February 2, 2019, we had 114
stores in Canada, seven in the United States, 117 partner-operated stores
in Taiwan, 37 partner-operated stores in China, and a
global eCommerce platform. Roots Corporation is a Canadian
corporation doing business as "Roots" and "Roots Canada".
Forward-Looking Information
Certain information in
this press release contains forward-looking information. This
information is based on management's reasonable assumptions and
beliefs in light of the information currently available to us and
are made as of the date of this press release. Actual results and
the timing of events may differ materially from those anticipated
in the forward-looking information as a result of various factors.
Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the
markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but
instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors
could cause our actual results, level of activity, performance or
achievements or future events or developments to differ materially
from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's current Annual Information Form for a discussion of the
uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
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SOURCE Roots Corporation
