A new mobile app will keep participants connected as
they run, walk, or roll in support of 35
youth-focused charities in 19 countries
TORONTO, Aug. 16, 2021 /PRNewswire/ -- Due to the
ongoing impacts of COVID-19, RBC Race for the Kids will return in
its global, virtual format for an event weekend on October 16-17, 2021. Today, RBC opened
registration for the event weekend and announced plans for its
reimagined, virtual participant experience with a new mobile
app.
At the onset of the COVID-19 pandemic, RBC proactively pivoted
its long-running RBC Race for the Kids event series to a global,
virtual format – ensuring it could continue to support young people
around the globe while facing necessary restrictions for public
gatherings. As a result, $8.8 million
was raised by over 33,000 participants in 2020, benefiting dozens
of youth-focused charity partners whose supports and services were
needed more than ever.
A new way to race
RBC Race for the Kids is open to all, regardless of geography, age,
or fitness ability. Participants can register for free on
rbcraceforthekids.com – an integrated registration and
fundraising platform providing a seamless experience.
New for 2021, RBC Race for the Kids participants will experience
the event weekend through a mobile app. After registering,
participants can download the app to begin engaging with its many
exciting, interactive features, including:
- Selecting a pre-determined distance to complete in their local
community (with no set routes). Based on their chosen distance, the
app will share a series of audio cues during the event to encourage
and excite participants towards their personal finish line.
- Choosing the most convenient method of recording their
activity: through the integrated, in-app tracker or by linking to a
wearable fitness device.
- Tracking training kilometers/miles, competing against
individuals or teams to climb leaderboards, and following their
peers' training activity.
- Recording their event performance and sharing their route
map/photos within the app event feed –or posting to their personal
social media channels.
- Unlocking the app's augmented-reality lens to use face filters
and digital medals during and after completing their event – which
can also be posted to their personal social media channels.
Participants are encouraged to complete their run, walk, or roll
independently or with family members and friends, while observing
local public health advice and government guidelines.
Support youth from wherever you are
Regardless of
where participants are physically located, they can choose to
support any of the 35 participating charity partners during their
registration process. Located around the globe, all participating
partners offer critical supports and services for youth in their
local communities.
RBC Race for the Kids' 2021 partners include:
- Alberta Children's Hospital (Canada)
- Bahamas Technical & Vocational Institute (Bahamas)
- basis.point (Ireland)
- BC Children's Hospital (Canada)
- Big Brothers Big Sisters (Cayman
Islands)
- Boyer Children's Clinic (USA)
- Boys and Girls Club Association of HK (Hong Kong)
- Bridge for Smile (Japan)
- Caribbean Children's Cancer Fund (Trinidad & Tobago)
- Casa Cuna Progreso Foundation (Aruba)
- CHEO Foundation (Canada)
- Children's Hospital Foundation of Manitoba (Canada)
- CHU Saint Justine's Foundation (Canada)
- Comer Children's Hospital (USA)
- Croix Rouge (Luxembourg)
- Die Arche (Germany)
- Durrell Wildlife Conservation Trust (Jersey)
- Fundashon Norma I Balor (Curacao)
- Great Ormond Street Hospital Children's Charity (UK)
- IWK (Canada)
- Janeway Children's Hospital Foundation (Canada)
- Jim Pattison Children's Hospital Foundation (Canada)
- London Children's Health Foundation (Canada)
- McMaster Children's Hospital Foundation (Canada)
- Memorial Sloan Kettering
(USA)
- PINTAR Foundation (Malaysia)
- Ronald McDonald House NY (USA)
- Ronald McDonald House Upper MidWest (USA)
- Ronald McDonald House Charities Sydney (Australia)
- Royal Victoria Regional Health Centre (Canada)
- Singapore Children's Society (Singapore)
- Sunnybrook Foundation (Canada)
- Sur les bancs de l'école (France)
- University of West Indies, Cave Hill Campus (Barbados)
- Youth Inc (USA)
Prior to 2020, RBC Race for the Kids events took place in 17
physical locations, including: Bahamas, Barbados, Calgary, Chicago, Hong
Kong, Jersey, Kuala Lumpur,
London, Montreal, New
York, Ottawa, Seattle, St.
Paul, Sydney, Toronto, Trinidad
& Tobago, and Vancouver. To date, the series has seen over
290,000 participants who have collectively raised more than
$65 million.
In addition to continuing to host RBC Race for the Kids, RBC has
committed $13 million to date towards
food security, mental health, and strategic preparedness in
response to the COVID-19 pandemic. In 2020, RBC aligned more than
$140 million in donations to its
strategic priority pillars, directing funds to local community
organizations and causes in the places where it operates.
To learn more about RBC Race for the Kids, its charity partners,
or the virtual event experience, visit: rbcraceforthekids.com.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 86,000+ employees who
leverage their imaginations and insights to bring our vision,
values and strategy to life so we can help our clients thrive and
communities prosper. As Canada's
biggest bank, and one of the largest in the world based on market
capitalization, we have a diversified business model with a focus
on innovation and providing exceptional experiences to our 17
million clients in Canada, the
U.S. and 27 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
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For more information, please contact: Josh Humeniuk, josh.humeniuk@rbc.com, Corporate
Communications, RBC, 416-567-5607
