Stantec launches new brand and visual identity
10 Septiembre 2013 - 8:00AM
Marketwired
Stantec (TSX:STN) (NYSE:STN) today unveiled its new brand,
reinforcing the Company's promise to design with community in
mind.
To celebrate its new brand promise, today Stantec is hosting
Stantec in the Community Day. This worldwide day of community
service, which complements the growing tradition in the United
States of a day of service on September 11, will see nearly 4,000
Stantec employees volunteer in their local communities around the
world.
"We have evolved our brand to better reflect who we are and what
our clients and employees believe about us," says Stantec president
and chief executive officer, Bob Gomes. "Our new
positioning-focusing on community, creativity, and client
relationships-differentiates us in our many market sectors. At
Stantec, we design with community in mind: we help our clients meet
the needs of the communities we collectively serve."
"Stantec in the Community Day not only further supports
Stantec's commitment to community, but it will bring our team
members together to make a coordinated, local impact," says Gomes.
"Our employees have been serving their communities for decades, so
bringing them together on one day like this just emphasizes what a
difference we can make."
Examples of Stantec in the Community Day events include
-- In New York City, 50 team members will remove invasive species from and
spruce up Riverside Park on the Upper East Side of Manhattan.
-- In Ottawa, Ontario, 73 team members will paint cabins, clear brush, and
help rejuvenate Camp Smitty, a summer camp for underprivileged boys and
girls.
-- In Calgary, Alberta, 100 volunteers will help families by assembling and
delivering backpacks of school supplies for children in need. The
Calgary offices will also provide boxed lunches to employees in exchange
for donations to sponsor nutritious lunches for students who might
otherwise go without.
-- In Pittsburgh and Washington, Pennsylvania, 14 team members will create
handbags for the Satchels of Caring Foundation; these handbags will be
filled with inspirational items and be given to patients undergoing
cancer treatment.
-- In Charleston, South Carolina, a 10-person team will conduct a Beach
Sweep at the Isle of Palms, a 7-mile-long barrier island.
-- In Fort Collins, Colorado, team members will volunteer for the High
Plains Environmental Center in Loveland, Colorado, to clean and
rehabilitate a 3.5-mile hiking trail by planting seasonal native plants.
"We're inspired by the communities we live in and the impact our
work has on them," says Gomes.
Stantec's new brand reinforces its business strategy to provide
integrated services to its clients in various sectors across many
regions. Its primary business objective remains the same: to be a
top 10 global design firm. Stantec strives to be among the top-tier
service providers in the communities it serves. "When we say
community, we mean everybody with a stake in the work we do-from
the clients we collaborate with across many sectors, to the
populations we reach, to the thousands of Stantec employees working
together to advance the quality of life in communities that they
are also a part of," says Gomes.
The launch of the Company's new brand is part of its ongoing
evolution, which has spanned nearly 60 years. "We have acquired
many like-minded companies to strengthen our market presence across
North America and internationally. These companies often started as
one-person operations, just like we did. With reputations for
excellence, they became strong members of their communities, and
our new brand honors our collective histories by uniting us under a
single promise," explains Gomes. "While there will always be
markets that fluctuate, focusing on our long-term strategy has
resulted in success. When you're achieving what you want to
achieve, you should always want to reach higher. That's
growth."
As part of its evolution, Stantec has also unveiled a new logo
and visual identity, and launched a new website to reinforce its
focus on community, creativity, and client relationships.
"Representing a lens, our new, modern logo evokes the creative
way we see the world and the community-minded approach we bring to
every project," Gomes says. "The warm colors convey the warmth of
our client relationships, while the S shape builds on the heritage
of our past logo in a fresh, creative way."
You can view Stantec's website at www.stantec.com.
About Stantec
We're active members of the communities we serve. That's why at
Stantec, we always design with community in mind.
The Stantec community unites more than 13,000 specialists
working in over 200 locations. Our work-professional consulting in
planning, engineering, architecture, interior design, landscape
architecture, surveying, environmental sciences, project
management, and project economics-begins at the intersection of
community, creativity, and client relationships. With a long-term
commitment to the people and places we serve, Stantec has the
unique ability to connect to projects on a personal level and
advance the quality of life in communities across the globe.
Design with community in mind
Contacts: Stantec Inc. - Media Contacts: US East Tri-State/New
England Alison Smith, Stantec Media Relations (617) 523-8103 x242
or Cell: (978) 727-7097alison.smith@stantec.com US East
South/Southeast/Great Lakes Marti Mueller, Stantec Media Relations
(585) 319-3052 or Cell: (585) 766-8689marti.mueller@stantec.com US
East Mid-Atlantic Christine Gery, Stantec Media Relations (301)
513-8881 or Cell: (412) 848-5909christine.gery@stantec.com US West
Danny Craig, Stantec Media Relations (949)
923-6085danny.craig@stantec.com Canada West Matt Stuart, Stantec
Media Relations (403) 716-8165matt.stuart@stantec.com Canada East
Rachel Sa, Stantec Media Relations (416) 598-5699 or Cell: (416)
902-0930rachel.sa@stantec.com Stantec Inc. - Investor Contact:
Crystal Verbeek, Stantec Investor Relations (780)
969-3349crystal.verbeek@stantec.com www.stantec.com
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