Ackroo adds another strategic partner to further expand
channel go to market strategy
OTTAWA, Sept. 24, 2015 /CNW/ - Ackroo Inc. (TSXV: AKR)
(OTC: AKRFF) ("the Company"), a gift card, loyalty and rewards
technology and services provider, and P.O.S. West Ltd., a major
Canadian supplier of Electronic Payment Services including Visa,
MasterCard and Interac for merchants, are pleased to announce that
the two companies have reached an agreement for P.O.S. West to work
as a referral partner with Ackroo for their growing customer
base. With this partnership P.O.S. West will be able to offer
all of their merchants across Canada the opportunity to use the full Ackroo
product suite via P.O.S. West certified terminals, Ackroo's web
virtual terminal, and through direct integration with various POS
management systems making it seamless for P.O.S. West merchants to
launch their own gift card and rewards programs.
"The partnership with P.O.S. West further supports our channel
strategy for organic growth" said Steve
Levely, chief executive officer at Ackroo. "As we continue
to scale it is critical that we continue to partner with
organizations like P.O.S. West who have a captive and growing
audience of merchants looking for value added solutions like
Ackroo's. It is also important for Ackroo that we are very
selective in who these partners are from a branding, support and
technology perspective while keeping in mind our other partners to
insure we reduce and ideally eliminate any channel conflict. P.O.S.
West is a great addition to our referral partners as they do align
with Ackroo's channel strategy in many ways and also share similar
organic and inorganic growth goals as well. We are excited to be
working with their team and look forward to a very successful
partnership together."
"We believe that this is more than a gift card and loyalty
solution this is a relationship that has been formed between our
two companies which allows our merchants the opportunity to utilize
a solution we have complete confidence in" said Peter Burletoff, general manager at P.O.S. West.
"We look forward to a long term relationship with Steve and his
team at Ackroo."
About P.O.S. West Ltd.
Founded in 2001, P.O.S. West Ltd. is a privately held company
with its head office located in Sexsmith, in Northern
Alberta. P.O.S. West expansions
over the past couple years have allowed them to service clients
coast to coast across Canada.
Regional offices strategically located across the country have
enabled P.O.S. West to continue its business model since their
inception of "face to face sales and service." Undoubtedly giving
them a clear competitive edge in the industry. For more
information, visit: www.poswest.com.
About Ackroo
Ackroo provides gift card and loyalty solutions into the
$160 billion North American gift card
and loyalty market. Their solutions enable businesses, merchants
and business networks to increase profitability and build long-term
customer relationships through customized gift card and loyalty
programs. Ackroo's web-based solutions provide the power of a
massively scalable software platform in a lightweight online tool
that works with existing point-of-sale equipment, making it
easy and affordable for businesses to launch gift card &
loyalty programs that deliver immediate return on investment.
Ackroo is headquartered in Ottawa,
Canada. For more information, visit: www.ackroo.com.
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Forward Looking Statements
These forecasts and forward-looking statements are not
guarantees of future performance and activities and are subject to
risks and uncertainties. The company has based these
forward-looking statements on assumptions and assessments made by
its management in light of their experience and their perception of
historical trends, current conditions, expected future developments
and other factors they believe to be appropriate. Important factors
that could cause actual results, developments and business
decisions to differ materially from those anticipated in these
forward-looking statements include, but are not limited to: the
company's ability to raise enough capital to support the company's
go forward plans; the overall global economic environment; the
impact of competition and new technologies; general market,
political and economic conditions in the countries in which the
company operates; projected capital expenditures and liquidity;
changes in the company's strategy; government regulations and
approvals; changes in customers' budgeting priorities; plus other
factors that may arise. Any forward-looking statements in this
press release are made as of the date hereof, and the company
undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
SOURCE Ackroo Inc.