JCDecaux Enters the Peruvian Market by Winning the Advertising Concession for the Jorge Chávez International Airport in Lima
03 Diciembre 2014 - 11:46AM
Business Wire
Regulatory News:
JCDecaux S.A. (Paris:DEC) (Euronext Paris: DEC), the number one
outdoor advertising company worldwide, announces that, following a
tender process it has won the contract for the implementation and
operation of advertising opportunities at the Jorge Chávez
International Airport in Lima, for a period of seven years starting
on 1st January 2015.
As part of this contract, JCDecaux will oversee the indoor and
outdoor communication solutions and will deploy an advertising
space comprising a network of 70-inch and 80-inch digital screens,
premium, service-oriented and interactive displays, innovative
presentation of areas with high audience levels, and passenger jet
bridges. While modernising the airport's image and passenger
services, the offering will also see advertisers benefit from
excellent visibility and real interaction with their audience.
The Jorge Chávez Airport was named the "Best Airport in South
America" in 2014 for the sixth year in a row, based on a survey
conducted by Skytrax Research*. An airport hub located between
America and Europe, it serves 37 international and 21 national
destinations through 22 passenger carriers and 12 airfreight
carriers.
With more than 14.9 million passengers in 2013, representing an
increase of 11.8% in relation to 2012, and strategically located on
the west coast of South America, the Jorge Chávez Airport is the
first Latino American airport contract secured by JCDecaux, and
Peru will be the twelfth Latin American country in which it is
established.
Juan José Salmón, CEO of Lima Airport Partners (LAP),
said: “For LAP it is fundamental that we offer our passengers and
users modern and innovative advertising solutions that correspond
to the commercial development policy set out for the Jorge Chávez
International Airport. In this regard, JCDecaux has offered
innovative airport-specific solutions that will benefit passengers
and enhance their experience as they pass through our airport.”
Jean-Charles Decaux, Chairman of the Executive Board and
Co-CEO of JCDecaux, said: "We are very pleased that the Jorge
Chávez International Airport has placed its trust in the expertise
of JCDecaux for the implementation and operation of its advertising
spaces. For JCDecaux, this contract with its first Latin American
airport client and the opening of its Peruvian subsidiary
consolidates its presence on this continent and its position as the
number one player in airport advertising worldwide. The Jorge
Chávez International Airport will showcase the Group's capacity to
transform airport environments with innovative and premium
communication solutions centred around new passenger experiences
and optimal visibility for announcers and their brands.”
Key Figures for the Group
- 2013 revenues: €2,676m; Revenues for the first nine months of
2014: €1,974m
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 index
- No.1 worldwide in street furniture (480,400 advertising
panels)
- No.1 worldwide in transport advertising with more than 145
airports and more than 276 contracts in metros, buses, trains and
tramways (379,000 advertising panels)
- No.1 in Europe for billboards (191,000 advertising panels)
- No.1 in outdoor advertising in the Asia-Pacific region (211,400
advertising panels)
- No.1 in outdoor advertising in Latin America (35,000
advertising panels)
- No.1 worldwide for self-service bicycle hire
- 1,082,400 advertising panels in more than 60 countries
- Present in 3,700 cities with more than 10,000 inhabitants
- 11,900 employees
* Survey conducted on 11.38 million passengers of 100
different nationalities, and users of at least 240 terminals.
JCDecaux S.A.Communications Department:Agathe
Albertini, +33 (0) 1 30 79 34
99agathe.albertini@jcdecaux.frorInvestor Relations:Nicolas
Buron, +33 (0) 1 30 79 79 93nicolas.buron@jcdecaux.fr
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