ICO ICO Therapeutics Inc

True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major
entertainment and media company licensing agreements for use of their characters
on its proprietary, patented bottles, today announced the addition of Scot Cohen
to the Company's Board of Directors. 


Scot J. Cohen is the Founder and Managing Partner of V3 Capital Partners, a
private investment firm focused on early-stage companies primarily in the
consumer products industry. Mr. Cohen and his team have sourced and evaluated
hundreds of consumer product companies and are actively leading investment
rounds in the consumer products industry. Mr. Cohen is a Co-Manager of Red
Fortune Fund, a private equity fund based in Hong Kong with $1 billion RMB under
management, which invests in the US and China. Mr. Cohen is the Founder of Petro
River Oil LLC and Chairman of Petro River Oil Corp, a publicly traded oil and
gas producer with assets in Kansas and Oklahoma, and Petro Spring, a global oil
and gas technology solutions provider. 


Prior to creating V3 Capital, Mr. Cohen was the Founder and Managing Partner at
Iroquois Capital Opportunity Fund ("ICO"). ICO Fund is a special situations
private equity investment fund with a focus on opportunities in companies
developing onshore oil and gas assets in North America. Previously, Mr. Cohen
Co-Founded Iroquois Capital ("Iroquois"), a hedge fund with assets under
management of approximately $200 million structured investments in small and
micro-cap private and public companies across many sectors. 


Mr. Cohen has led or co-invested in over 1000 transactions since 1999. Mr. Cohen
is active in philanthropic activities with numerous charities including the
Jewish Enrichment Council in addition to Founding and serving as Chairman of the
National Foundation for Veteran Redeployment (NFVR), a 501(c)3 non-profit
organization whose mission is to help unemployed veterans prepare for and enter
new careers in the oil and gas industry. Mr. Cohen holds a Bachelor of Science
degree from Ohio University in 1991.


Mr. Cohen commented, "There is a paradigm shift happening in our society in the
way we think about food and interact with the brands that we consume on a daily
basis. I am excited to be working with a company who is truly looking out for
children's health, and I look forward to the great work that we will be doing
together."


"We are extremely excited to have the addition of Mr. Cohen to our Board of
Directors at True Drinks Holdings, Inc.," said Lance Leonard, CEO of True
Drinks. "He brings a tremendous amount of small- and micro-cap experience to the
Company, as well as invaluable insight into management and leadership. Scot has
already made an impact on the Company by providing resources and guidance that
we need at this stage of our development, and we are fortunate to be able to
have him join our team." 


About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major
entertainment and media companies for use of their characters on its
proprietary, patented bottles. AquaBallTM Naturally Flavored Water, the
Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free
alternative to juice and soda for kids, is currently being sold into mass-market
retailers throughout the United States. For more information, please visit
www.theaquaball.com and www.truedrinks.com. 


FORWARD-LOOKING STATEMENTS 
Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities Litigation
Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect,"
"forecast," "intend," "may," "plan," "project," "predict," "if," "should" and
"will" and similar expressions as they relate to True Drinks, Inc. are intended
to identify such forward-looking statements. True Drinks, Inc. may from time to
time update these publicly announced projections, but it is not obligated to do
so. Any projections of future results of operations or the anticipated benefits
of the merger and other aspects of the proposed merger should not be construed
in any manner as a guarantee that such results or other events will in fact
occur. These projections are subject to change and could differ materially from
final reported results. For a discussion of such risks and uncertainties, see
"Risk Factors" in True Drink's report on Form 10-K filed with the Securities and
Exchange Commission and its other filings under the Securities Exchange Act of
1934, as amended. Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the dates on which they are
made. 



FOR FURTHER INFORMATION PLEASE CONTACT: 

Contact:
Investor Relations 
True Drinks, Inc.
18552 MacArthur Blvd., Ste. 325
Irvine, CA 92612
ir@truedrinks.com
949-203-3500

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