AVSA Avisana Corp (CE)

Avisana Corp., (OTC: AVSA), as a marketer and distributor of leading edge consumer products designed for personal comfort, massage and therapeutic relief, announced today the signing of Avisana�s first international product licensing agreement. The licensing agreement gives Avisana first looks at innovative products that address people�s need to improve their personal comfort in convenient ways that fit their active lifestyles. Avisana announced that the first product acquired under the agreement is the Vibro Shape� belt, an oscillating massage belt that can be worn in multiple positions to deliver stimulating muscle massages. John Mitchell, CEO of Avisana Corp., said �We are extremely pleased to sign an agreement that can fill our new products pipeline and to acquire Vibro Shape�. As you wear the Vibro Shape� Belt, you can feel the flexing and relaxing of muscles you target. The wearer can temporarily increase the body�s circulation and feel more energized. Vibro Belt can help in relieving muscle fatigue and stress. Vibro Shape� belt wearers can enjoy other activities like reading, watching television or relaxing while being massaged. By positioning the Vibro Shape � Belt over surface body fat, the uniqueness of its heated massage feature can burn calories by elevating the tissue temperature and help to break up the body�s fat.� The Vibro Shape� belt uses twin power osimotion technology and offers the option of a massage with or without heat. The advanced Vibro Shape� is remote controlled and has an auto timer feature. Avisana�s license covers product designs and intellectual property, access to licensed manufacturing and to available marketing materials, including TV infomercials and ad creative for Internet and print marketing campaigns. Mr. Mitchell added �We believe Avisana gains a speed to market advantage with the Vibro Shape� because it is market ready with TV infomercials and key marketing creative already in the can. We plan to market Vibro Shape� and our Theraback� line of personal comfort and massage products to Amazon, CVS and Target. Our www.avisana.com website already offers a peek at what lies ahead. Vibro Shape� targets the enormous consumer demand for wellness solutions.� According to The Wellness Lifestyle Shopper Study released in 2001, U.S. consumers spent $5.5 billion each month on wellness products and services for an annual rate in excess of $66 billion. Americans spending on a broad range of wellness products from fitness clubs to vitamins has been predicted to reach the $1 trillion mark by 2010. The U.S. retail home equipment category is estimated to have accounted for a 30% share of the total fitness market in the U.S. in 2001. About Avisana: Avisana is in the business of marketing consumer products designed for personal comfort, massage and therapeutic relief. Avisana focuses on products that are effective, easy to use and enhance and improve a person�s active lifestyle. This press release contains forward-looking statements. The words or phrases �may,� �intends,� �expects,� �estimate,� �indicate,� �plans,� �anticipates,� �could,� �if,� �will,� �should� or similar expressions are intended to identify �forward-looking statements.� Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Avisana cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Avisana does not undertake, and Avisana specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Avisana Corp., (OTC: AVSA), as a marketer and distributor of leading edge consumer products designed for personal comfort, massage and therapeutic relief, announced today the signing of Avisana's first international product licensing agreement. The licensing agreement gives Avisana first looks at innovative products that address people's need to improve their personal comfort in convenient ways that fit their active lifestyles. Avisana announced that the first product acquired under the agreement is the Vibro Shape(TM) belt, an oscillating massage belt that can be worn in multiple positions to deliver stimulating muscle massages. John Mitchell, CEO of Avisana Corp., said "We are extremely pleased to sign an agreement that can fill our new products pipeline and to acquire Vibro Shape(TM). As you wear the Vibro Shape(TM) Belt, you can feel the flexing and relaxing of muscles you target. The wearer can temporarily increase the body's circulation and feel more energized. Vibro Belt can help in relieving muscle fatigue and stress. Vibro Shape(TM) belt wearers can enjoy other activities like reading, watching television or relaxing while being massaged. By positioning the Vibro Shape (TM) Belt over surface body fat, the uniqueness of its heated massage feature can burn calories by elevating the tissue temperature and help to break up the body's fat." The Vibro Shape(TM) belt uses twin power osimotion technology and offers the option of a massage with or without heat. The advanced Vibro Shape(TM) is remote controlled and has an auto timer feature. Avisana's license covers product designs and intellectual property, access to licensed manufacturing and to available marketing materials, including TV infomercials and ad creative for Internet and print marketing campaigns. Mr. Mitchell added "We believe Avisana gains a speed to market advantage with the Vibro Shape(TM) because it is market ready with TV infomercials and key marketing creative already in the can. We plan to market Vibro Shape(TM) and our Theraback(TM) line of personal comfort and massage products to Amazon, CVS and Target. Our www.avisana.com website already offers a peek at what lies ahead. Vibro Shape(TM) targets the enormous consumer demand for wellness solutions." According to The Wellness Lifestyle Shopper Study released in 2001, U.S. consumers spent $5.5 billion each month on wellness products and services for an annual rate in excess of $66 billion. Americans spending on a broad range of wellness products from fitness clubs to vitamins has been predicted to reach the $1 trillion mark by 2010. The U.S. retail home equipment category is estimated to have accounted for a 30% share of the total fitness market in the U.S. in 2001. About Avisana: Avisana is in the business of marketing consumer products designed for personal comfort, massage and therapeutic relief. Avisana focuses on products that are effective, easy to use and enhance and improve a person's active lifestyle. This press release contains forward-looking statements. The words or phrases "may," "intends," "expects," "estimate," "indicate," "plans," "anticipates," "could," "if," "will," "should" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Avisana cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Avisana does not undertake, and Avisana specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.